Creative Industry

Musawa Presents UNESCO Certificate To Alaafin of Oyo At Sango World Festival

Published

1 year ago

August 17, 2025

Joel Ajayi

The Honourable Minister of Art, Culture, Tourism and the Creative Economy, Barr. Hannatu Musa Musawa, has presented the UNESCO certificate recognizing the Sango Festival as a World Heritage Festival to the Alaafin of Oyo, His Imperial Majesty Oba Abimbola Akeem Owoade 1. Minister Musawa made the presentation at the grand finale of the 2025 World Sango Festival held over the weekend in Oyo State.

Musawa stated that the achievement marks a significant milestone in Nigeria’s cultural landscape, demonstrating the Ministry’s commitment to safeguarding the country’s rich cultural heritage and promoting its powerful tool for international diplomacy and sustainable tourism.

“I heartily congratulate Your Imperial Majesty, the Alaafin of Oyo, Oba Abimbola Abdulhakeem Owoade I, the new Sango Chief Priest, the Oyo community, and indeed the entire Yoruba nation on the grand finale of the 2025 World Sango Festival.

” We celebrate not just a festival, but a legacy. Following effective collaboration between the Ministry of Art, Culture, Tourism and Creative Economy and the Oyo Community, the Sango Festival has now attained global recognition with its inscription by UNESCO on the Representative List of the Intangible Cultural Heritage of Humanity. This milestone firmly places Sango’s rich heritage on the world stage and underscores its importance as a shared global heritage.

“This achievement is a shining gain of the Renewed Hope Agenda of His Excellency, President Bola Ahmed Tinubu, GCFR, through our Ministry’s commitment to safeguarding our rich cultural heritage and promoting it as a powerful tool for international diplomacy and sustainable tourism. The foregoing further strengthens the foundation of our strong cultural identity, geared towards employment generation and wealth creation for sustainable development, empowerment of the host community, and Nigeria,” Musawa said.

The Alaafin of Oyo, Oba Abimbola Abdulhakeem Owoade I, expressed gratitude to President Tinubu and the Ministry for their renewed commitment to expanding Nigeria’s culture and heritage, which has led to this remarkable feat. The monarch reiterated the Oyo Kingdom’s cooperation with the Administration and the Federal Ministry of Art, Culture, Tourism and the Creative Economy to further promote Nigeria’s cultural identity on the global stage.

The 2025 Sango Festival, which drew dignitaries from within and outside the country, served as the backdrop for the certificate presentation, highlighting the festival’s significance as a cultural treasure and a symbol of Nigeria’s rich heritage.

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Creative Industry

NTDA, LEXLUC Sign MoU to Unlock Nigeria’s Domestic Tourism Potential

Published

11 hours ago

October 23, 2026

The Gleamer

Cyril Ogar

The Nigerian Tourism Development Authority (NTDA) has signed a Memorandum of Understanding (MoU) with LEXLUC Global Services and Tours Ltd. to promote domestic tourism, cultural heritage and destination awareness across Nigeria.

The agreement establishes a framework for implementing and expanding the Meet My Town, Know My State tourism initiative, which aims to encourage Nigerians to explore destinations within the country, learn about their cultural heritage and support greater community participation in tourism.

Speaking at the signing, Chief Executive Officer of LEXLUC Global Services and Tours Ltd., Mr Oluwole Ajayi, said the initiative was developed to help Nigeria harness its tourism potential, attract investment and create more opportunities within the sector.

“Tourism is number one employer worldwide. Whether we like it or not, we have to key into it and make sure it becomes the number one employer in Nigeria, too,” Ajayi said.

He also referenced plans for a proposed West African Jollof Rice Championship and Tourism Festival, which he said could complement the initiative’s broader objectives. The proposed event is expected to form part of future tourism activities, subject to the necessary planning and approvals.

Ajayi expressed confidence that the collaboration with NTDA would help advance the initiative and attract investors to Nigeria’s tourism industry.

Director-General of NTDA, Mr Ola Awakan, said the partnership alignes with the authority’s mandate to promote and develop tourism, noting that collaboration with the private sector was important to the sector’s growth.

“It’s a laudable project. We are going to give you national and institutional backing. You are also helping us achieve our mandate, and we are helping you to bring your idea to fruition. So, it is a win-win situation. All of this is in the interest of Nigeria,” Awakan said.

He commended Ajayi for sustaining the initiative and reaffirmed NTDA’s commitment to supporting its objectives within the authority’s mandate.

The Meet My Town, Know My State initiative is designed to raise awareness of Nigeria’s destinations, promote cultural heritage and encourage domestic travel. Its activities may include organised tours, tourism education, awareness campaigns, events and stakeholder engagements across the country.

Under the MoU, LEXLUC will coordinate and implement approved activities, develop tourism packages, mobilise sponsorship and partnerships, and report on progress. NTDA will provide relevant tourism information, institutional coordination, policy guidance and support for stakeholder engagement, subject to its mandate and applicable approval processes.

The signing was coordinated by Head of Legal Services at NTDA, Olufunke Soleye, and Head of Legal at LEXLUC, Mary Oluwatoyin Noibi-Edoze. Director of the Marketing and Promotions Department at NTDA, Mr Olufemi Akinyele, was also present alongside staff members of the department.

The agreement establishes a framework for cooperation between the two organisations to expand awareness of Nigeria’s tourism offerings and encourage greater participation in domestic tourism.

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