Creative Industry
NFC Reaffirms Commitment to Preserving Nigeria’s Cultural Heritage, Hosts Archival Management Training Workshop in Jos
By Joel Ajayi
The Nigerian Film Corporation (NFC) has reaffirmed its commitment to safeguarding Nigeria’s cinematic and cultural heritage by enhancing its human resource capabilities. This was demonstrated through the successful hosting of a transformative and intensive training workshop in Jos, Plateau State.
In a statement issued in Abuja on Saturday by Brian Etuk, NFC’s Director of Public Affairs, the workshop titled “Preservation of Audiovisual Materials and Archival Practices” was held from April 1st to 11th, 2025, at the National Film, Video and Sound Archive (NFVSA) – Jos.
The training equipped participants with advanced skills in film handling, scanning, digitization, archive management, and cataloging. It emphasized the adoption of global best practices in the restoration and preservation of fragile audiovisual materials.
During an assessment visit, Dr. Ali Nuhu, Managing Director/Chief Executive of NFC, emphasized the critical importance of preserving Nigeria’s audiovisual history. “Nigeria cannot afford to lose any of her vintage audiovisual records currently secured at the NFVSA in Jos,” he said. “NFC remains fully committed not only to preserving but also protecting the nation’s heritage.”
Dr. Nuhu commended the Arsenal Institute for Film and Video Arts (Berlin, Germany), Deutsche Filminstitut & Filmmuseum (Frankfurt, Germany), Goethe University Frankfurt, and the German Academic Exchange Service (DAAD) for organizing and supporting the training series.
He hailed the ongoing partnership with NFC as pivotal in positioning Nigeria as a global cinematic hub.
He further noted the Federal Government’s strong support in empowering the NFVSA as the country’s premier repository of audiovisual heritage.
Dr. Nuhu, represented by Mr. Edmund Peters, Director of Film Industry Support & Production Services, charged the trainees to apply their newly acquired skills to revitalizing and safeguarding Nigeria’s rich audiovisual assets.
Participants included staff from NFVSA, postgraduate students from the Master’s Programme in Film Culture & Archiving Studies, lecturers from the National Film Institute (NFI) Jos, students and faculty from the University of Jos, and professionals in film archiving.
Lead facilitators—Alo Paistik of Goethe University, Markus Ruff, and Lisabona Rahman of the Arsenal Institute—praised NFC’s proactive approach. “Engaging with NFC’s dedicated staff and other participants has been immensely rewarding. We are confident the skills shared will drive transformative progress in Nigeria’s archival and restoration efforts,” they noted.
The University of Jos, represented by Professors Husseni Tsaku and Nancy King (present and former Heads of the Theatre & Film Arts Department), also commended NFC and its partners for prioritizing archival excellence. They lauded the impact of the workshop on strengthening the university’s Master’s Programme in Film Culture and Archiving Studies.
At the certificate presentation ceremony held on Friday, April 11, 2025, participants expressed readiness to apply their new skills toward enhancing Nigeria’s archival capacity. “This workshop has reshaped our approach to archival practices. We are now better equipped to protect Nigeria’s audiovisual heritage,” said Mallam Idi Jimpy, a participant.
Now in its fifth edition, the Preservation of Audiovisual Materials and Archival Practices workshop continues to play a vital role in building the professional capacity of Nigeria’s archivists, empowering them to protect the nation’s cultural legacy.
Creative Industry
FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth
Joel Ajayi
The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.
The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.
In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.
Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.
“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.
She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.
The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.
She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.
Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.
Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.
She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.
Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.
MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.
Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.
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