Sports
NFF, Pamodzi warn corporates and businesses to desist from intentional, deliberate and deceptive advertising
The Nigeria Football Federation and its marketing consultants, Pamodzi Sports Marketing Limited on Sunday issued a stern warning to all businesses and corporates engaging or planning to engage in ambush marketing and intentionally deceptive advertising around the Super Eagles’ campaign at the 33rd Africa Cup of Nations in Cameroon to desist or face legal battles.
Chairman/Chief Executive of Pamodzi Sports Marketing Limited, Chief Mike Itemuagbor said the NFF and his company are irked by the activities of some corporates who have opted to surreptitiously reap where they did not sow by identifying with the Super Eagles’ brand in an illegitimate and contemptible manner.
“We have seen one company calling itself ‘PopCola’ and intentionally using the Super Eagles’ group photo for newspaper advertisement, and relating it to the Africa Cup of Nations in Cameroon. It is a dastard move and they should be ready to face a legal battle if they do not tender public apology within the next 48 hours and desist from such chicanery. Another company calls itself ‘Trophy’ and did a similar ambush and deceptive advertising intentionally.
“For the avoidance of doubt, Coca-Cola is the official soft drinks partner of the NFF and the Super Eagles and the company and brand with the legitimate right to identify with the team. This is the company that has kept faith with the NFF and the Super Eagles during good and tough times and should reap where they have sowed.
“In the same vein, Nigerian Breweries PLC is the company and 33 Export is the brand that can so identify with the Super Eagles as the official beer. This company and the product in question have done tremendously well in sticking with the NFF and the Super Eagles through thick and thin. We will not sit idly while undeserving businesses are trying to identify with the team because it is doing well, at the expense of those worthy corporates who have collaborated and partnered with the NFF over the years.”
NFF’s Director of Communications, Ademola Olajire added that the Federation will not take kindly to further acts of ambushing or intentional deceptive advertising from individuals or businesses that have not contributed in any way to the team’s preparations for the 33rd Africa Cup of Nations or previous championships and tournaments for that matter.
“The NFF is indignant at the activities of companies that are involved in this unwholesome business. We have noted those who have ran foul of the fine tenets of marketing and have briefed our lawyers accordingly. Any further infractions will simply complicate matters for such businesses and corporates.
“Some corporates and organizations chose to partner with, and collaborate with the NFF for the good of the National Teams and we recognize, appreciate and applaud their investments and efforts. We will not keep quiet while their rights are being stealthily hijacked by some businesses who have no prior relationship with the NFF or the Super Eagles.”
Sports
AACT 2026: 31 Days to Africa’s Big Sporting Gathering in Abuja
Joel Ajayi
The countdown to the 2026 All Africa Challenge Trophy (AACT) has officially entered the final month, with just 31 days to go before Africa’s leading women’s team golf championship tees off at the IBB International Golf & Country Club in Abuja.
In a statement signed by the AACT 2026Director of Communication Kayode Adeniyi on Friday in Abuja.
Under the theme “Africa Is Coming to Abuja,” the countdown campaign will spotlight the championship, the participating nations, the players, the host venue and the growing development of women’s golf across the continent.
The 2026 AACT, scheduled for November 2–7, will bring together women’s golfing talent from across Africa for six days of continental competition in Nigeria’s capital.
As preparations continue at the IBB International Golf & Country Club, attention is increasingly turning to Abuja, where the championship will provide a platform for African golfers to compete while also showcasing Nigeria’s hospitality and the country’s growing profile as a destination for major sporting events.
The countdown will feature daily stories, interviews, player and country profiles, tournament facts, behind-the-scenes updates and features on the host venue as the championship draws closer.
The campaign will also highlight the role of the Ladies Golf Association of Nigeria (LGAN), the Local Organising Committee and other stakeholders in preparing for the continental championship.
With just 31 days remaining, anticipation is building across the African golfing community as Abuja prepares to welcome the continent’s leading women golfers.
Africa is coming to Abuja.
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