Creative Industry
Niger State Seeks Strategic Partnership with Ministry of Culture and Tourism to Elevate Bida Bariki Festival
Jo
The Niger State Government has proposed a new partnership with the Federal Ministry of Art, Culture, Tourism, and Creative Economy to upgrade the historic Bida Bariki Festival to a national cultural event with international recognition.
The initiative was presented by Hon. Saidu Musa Abdullahi, Member of the House of Representatives for Bida/Katcha/Gbako Federal Constituency and a member of the House Committee on Culture and Tourism, during a meeting with Minister Hannatu Musa Musawa, Esq. in Abuja on Tuesday.
Hon. Abdullahi described Bida as the cultural heart of the Nupe people, with a rich heritage that deserves global exposure.
“We are proposing a collaboration to showcase the Nupe culture through the Bariki Festival, aiming to make it an international event. The festival dates back to the colonial era and has continued to this day. We want to modernize it, boost economic benefits, create jobs, and attract tourism to our region.”
He added that the state also seeks to work with the Ministry to develop tourism infrastructure around Gurara Falls, including hotels, a water park, and a creative hub, with active involvement from local communities.
Minister Musawa responded by highlighting the Ministry’s ongoing efforts to attract investment and promote Nigeria’s cultural tourism. She referenced a recent presentation of projects in Dubai, emphasizing the importance of international exposure to attract investors.
“The Ministry is focused on partnering with state governments to develop cultural and tourism assets across Nigeria. We have already signed MOUs with several key states. This collaboration is part of the broader ‘Renewed Hope Cultural Renaissance’ initiative, which aims to enhance and promote Nigeria’s cultural heritage and tourism potential.
“We are ready to move quickly on these partnerships, focusing on states with high tourism potential. Our goal is to create a sustainable framework for cultural preservation, economic growth, job creation, and to position Nigeria as a global cultural tourism destination,” Musawa said.
The Bida Bariki Festival, rooted in pre-independence traditions, is a celebration of Nupe cultural heritage. It features horse-riding displays, acrobatic performances, traditional music and dance, and showcases local crafts such as glass beads and grasswork. The festival attracts thousands of visitors annually, providing a significant boost to the local economy through hospitality, employment, and cultural exchange.
This partnership marks a significant step forward in Nigeria’s efforts to leverage its cultural and natural assets for sustainable development and global recognition.
Hon Saidu Musa Abdullahi was accompanied by the General Manager Niger State Tourism Corporation.
Creative Industry
NTDA Moves to Transform Gelede Festival into a National Cultural Event with Igbobi-Sabe Kingdom
Cyril Ogar
The Director-General of the Nigerian Tourism Development Authority (NTDA), Ola Awakan paid a courtesy visit to the Igbobi-Sabe Kingdom, Yaba as part of efforts to strengthen collaboration for cultural tourism development.
The delegation was received by His Royal Majesty, Oba Owolabi Adeyemi Adeshina Adeniyi (Maforunyomi I), the Onisabe of Igbobi-Sabe Kingdom, Yaba; Olori Mosunmola Anike Adeniyi; the Bales of the kingdom; and members of the White Cap Chiefs. The visit commenced with a vibrant cultural procession by the revered Gelede Masquerades, showcasing the rich heritage of the community.
Addressing the Director-General, the monarch applauded him for honouring the invitation and commended his efforts in leveraging his office to drive innovation within Nigeria’s tourism sector.
The monarch applauds the NTDA Boss for his initiatives towards repositioning the country’s cultural heritage on a global stage.
Oba Adeniyi further expressed his interest in fostering a strategic partnership between the Igbobi-Sabe Kingdom and the NTDA, emphasizing the community’s readiness to actively participate in ongoing efforts to develop and promote tourism across the country.
He highlighted key cultural assets within the kingdom, including the Gelede Masquerades; an important cultural symbol associated with fertility and childbirth; and two ancient iroko trees within the community, each over 250 years old.
In response, the DG appreciated the traditional ruler for the invitation, honour, and warm reception, stating that the visit was not only culturally enriching but also strategically important to the Authority’s mandate.
He continued by emphasizing the role traditional institutions play in advancing Nigeria’s tourism sector.
He stated that effective storytelling is essential to unlocking the value of cultural heritage, explaining that documenting and sharing the stories behind cultural elements such as the Gelede Masquerades and the ancient iroko trees would enhance their appeal to both local and international tourists.
The NTDA DG further proposed featuring Igbobi-Sabe’s tourism assets in the ongoing NITOUREY Project, the first-ever tourism dedicated streaming platform in Africa aimed towards showcasing Nigeria’s rich and vibrant tourism assets to the world.
The meeting proceeded with a guided tour of one of the iroko tree sites located in Abule Ijesa, Yaba, where the Director-General observed that the site holds significant potential for recognition as a UNESCO World Heritage Site.
He encouraged the traditional ruler to work closely with the NTDA in developing initiatives that would revitalize the historic landmarks, positioning them as prominent symbols of Nigeria’s cultural tourism.
The Director-General received royal blessings from the Monatch who wished him wisdom and success in his tenure, while expressing confidence in his leadership and vision.
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