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Niger State Seeks Strategic Partnership with Ministry of Culture and Tourism to Elevate Bida Bariki Festival

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The Niger State Government has proposed a new partnership with the Federal Ministry of Art, Culture, Tourism, and Creative Economy to upgrade the historic Bida Bariki Festival to a national cultural event with international recognition.

The initiative was presented by Hon. Saidu Musa Abdullahi, Member of the House of Representatives for Bida/Katcha/Gbako Federal Constituency and a member of the House Committee on Culture and Tourism, during a meeting with Minister Hannatu Musa Musawa, Esq. in Abuja on Tuesday.

Hon. Abdullahi described Bida as the cultural heart of the Nupe people, with a rich heritage that deserves global exposure.

“We are proposing a collaboration to showcase the Nupe culture through the Bariki Festival, aiming to make it an international event. The festival dates back to the colonial era and has continued to this day. We want to modernize it, boost economic benefits, create jobs, and attract tourism to our region.”

He added that the state also seeks to work with the Ministry to develop tourism infrastructure around Gurara Falls, including hotels, a water park, and a creative hub, with active involvement from local communities.

Minister Musawa responded by highlighting the Ministry’s ongoing efforts to attract investment and promote Nigeria’s cultural tourism. She referenced a recent presentation of projects in Dubai, emphasizing the importance of international exposure to attract investors.

“The Ministry is focused on partnering with state governments to develop cultural and tourism assets across Nigeria. We have already signed MOUs with several key states. This collaboration is part of the broader ‘Renewed Hope Cultural Renaissance’ initiative, which aims to enhance and promote Nigeria’s cultural heritage and tourism potential.

“We are ready to move quickly on these partnerships, focusing on states with high tourism potential. Our goal is to create a sustainable framework for cultural preservation, economic growth, job creation, and to position Nigeria as a global cultural tourism destination,” Musawa said.

The Bida Bariki Festival, rooted in pre-independence traditions, is a celebration of Nupe cultural heritage. It features horse-riding displays, acrobatic performances, traditional music and dance, and showcases local crafts such as glass beads and grasswork. The festival attracts thousands of visitors annually, providing a significant boost to the local economy through hospitality, employment, and cultural exchange.

This partnership marks a significant step forward in Nigeria’s efforts to leverage its cultural and natural assets for sustainable development and global recognition.
Hon Saidu Musa Abdullahi was accompanied by the General Manager Niger State Tourism Corporation.

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Emirates Holidays Unveils Thailand Pass with Up to 40% Savings

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Joel Ajayi

Emirates Holidays has introduced the Thailand Pass, offering travellers exclusive discounts and complimentary benefits across shopping, dining, leisure and tourist attractions in Thailand.

The initiative provides Emirates Holidays customers travelling to Thailand with savings of up to 40 per cent, with no minimum spending requirement, alongside special offers designed to enhance their holiday experience.

Under the programme, customers can redeem shopping and dining vouchers at 14 participating malls across Bangkok, Phuket, Koh Samui, Pattaya, Krabi and Chiang Mai. To access the benefits, travellers are required to present their vouchers and a copy of their passports at participating outlets to collect their Welcome Packages.

The Thailand Pass also includes complimentary shuttle services between centralwOrld and Central Village Bangkok, as well as free VIP lounge access at both locations.

Beyond shopping and dining, customers can enjoy Buy One, Get One Free offers on selected attractions and experiences across Bangkok, Phuket, Pattaya and Krabi. Participating brands include Playsquare Laser Tag, Playmondo, Swensen’s, Auntie Anne’s, Aquaria Phuket, OTO Playpark and Monowheel.

The package also offers an additional five per cent discount on Karmakamet wellness products.

The launch comes as Thailand continues to attract Emirates Holidays customers, with bookings increasing by 10 per cent year-on-year, according to the company.

The initiative further strengthens Emirates’ presence in the Southeast Asian destination. The airline recently deployed its Airbus A350 aircraft to Phuket and currently operates retrofitted Airbus A380 and Boeing 777 aircraft featuring Premium Economy cabins on services to Bangkok.

Emirates operates 49 weekly flights to Thailand, reflecting sustained demand for the destination and supporting the introduction of additional holiday benefits.

The Thailand Pass applies to eligible package bookings made until March 31, 2027. Customers can secure their holidays with a deposit and benefit from a flexible cancellation policy, providing additional time to arrange visas where necessary or make changes to their travel plans.

The offer is available to Emirates Holidays customers booking from selected markets, including Nigeria, South Africa, Kenya, the United Arab Emirates, the United States, the United Kingdom’s neighbouring European markets and other participating countries.

Further information, including eligibility requirements and terms and conditions, is available at Emirates Holidays Thailand.

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