Creative Industry
Nigeria and Saint Lucia Sign Historic MOU to Boost Tourism and Creative Industries
Joel Ajayi
Nigeria and Saint Lucia have signed a landmark Memorandum of Understanding (MOU) to foster robust partnerships in tourism, the Orange Economy, and investment in the creative industries.
The agreement was formally signed on Wednesday July 2, 2025, during President Bola Ahmed Tinubu’s official visit to the Caribbean nation.
The partnership aims to leverage Nigeria’s globally celebrated creative industries, including Nollywood, Afrobeats, fashion, and storytelling, alongside Saint Lucia’s world-class tourism and community-based tourism models. The agreement promotes bilateral participation in cultural festivals, exchange programs, fashion collaborations, and museum development initiatives.
The MOU will focus on co-development of creative economy programs, youth-centered exchanges, and strengthening of value chains for fashion, textiles, and artisanal industries. Plans are underway for joint participation in major cultural festivals, including Saint Lucia’s renowned Jazz Festival.
Nigeria’s Minister of Art, Culture, Tourism and the Creative Economy, Barrister Hannatu Musa Musawa described the occasion as the dawn of a new era in Africa-Caribbean relations.
She emphasized that the MOU offers a strategic framework to leverage complementary strengths.
“Nigeria has mastered the art of creative industry and culture, from Nollywood to music to storytelling. Saint Lucia, on the other hand, has perfected the tourism model. This collaboration allows us to exchange expertise and co-develop our capacities in both sectors. This partnership can generate immense value for both our countries, but more importantly, it can inspire the global Black community,”Musawa stated.
Saint Lucia’s Minister for Tourism, Culture, and the Creative Industries, Dr. Ernest Hilaire, described the agreement as a formal reconnection of peoples separated by history but united by heritage.
“This agreement is about formally re-establishing those ancestral links.
From music and dance to fashion and sports, Nigeria has been an inspiration. We have enjoyed Nigerian talent at our Jazz Festival in recent years, and this MOU gives us the opportunity to deepen that relationship.”
The Federal Ministry of Art, Culture, Tourism and the Creative Economy reaffirms its commitment to fostering strategic alliances that celebrate shared heritage, promote people-to-people connections, and unlock new opportunities for cultural and economic growth across the Global South.
Creative Industry
Musawa Highlights Art and Culture as Drivers of Public Sector Excellence at Legislative Mentorship Session
Joel Ajayi
The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, Esq., has emphasized the importance of integrating art and culture into public-sector excellence in Nigeria.
In a statement issued on Thursday in Abuja by the SA Media & Publicity, Office of the Honourable Minister, Federal Ministry of Art, Culture, Tourism and Creative Economy Nneka Ikem Anibeze, Phd.
Musawa made this known while addressing trainees at the 4th Legislative Mentorship Initiative (LMI), held at the National Institute For Legislative and Democratic Studies, Abuja on Thursday.
Themed ‘Building the next generation of Public Sector Leaders’, Minister Musawa highlighted art and culture as essential tools for national cohesion and identity, economic development and job creation, innovation and civic engagement, sustainable development, and projecting Nigeria’s soft power and global identity.
She noted that Nigeria’s rich cultural heritage is a unifying force that binds different ethnicities and elaborated on how Art and Culture is key to public-sector excellence in Nigeria.
“First, embracing and promoting art and culture helps to forge national cohesion and shared identity among Nigeria’s diverse populations. Integrating culture into public policy and governance transforms the creative and cultural sectors into engines of economic development, job creation and diversification. Cultural industries including crafts, music, film, design, heritage tourism can generate livelihoods, attract investment, expand exports, and reduce overreliance on a narrow set of economic activities.
“A society that values creativity and cultural expression tends to produce more resourceful citizens, fosters cross-cultural dialogue, and encourages public servants to be more adaptive, empathetic, and culturally aware while prioritizing culture and creative economy in public policy through frameworks, institutions, and infrastructure, demonstrates long-term vision and commitment to sustainable development,” Musawa said.
The Minister called for supportive policies, enabling legislation, and sustained commitment to fulfill this vision, including laws that protect intellectual property, incentivize investment in creative infrastructure, and integrate arts and culture into education and community development.
“Embedding art and culture at the heart of governance and public-sector planning is not a luxury, it is a necessity. It builds unity, drives economic growth, fosters innovation, strengthens institutions, and ensures that development respects and reflects the soul of the nation,” she emphasized.
Musawa thanked the founder of the Legislative Mentorship Initiative (LMI), Rt. Hon. Femi Gbajabiamila, Chief of Staff to the President, Bola Ahmed Tinubu, for his inspiring vision and unwavering commitment to cultivating Nigeria’s future public-service leaders.
Other speakers at the Legislative Mentorship Initiative include the Director General, Centre for Black and African Arts and Civilization Aisha Augie, Nigerian photo-journalist and documentary photographer Bayo Omoboriowo, Amb. Dapo Oyewole, Secretary-General Conference of Speakers and Presidents of African Legislatures amongst others.
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