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Creative Industry

Nigeria, Gambia Pledges Commitment to Improve Tourism Sector

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Joel Ajayi

The Nigerian Tourism Development Authority (NTDA) has reaffirmed its commitment to fostering stronger tourism collaboration with the Republic of the Gambia, following a courtesy visit by a four-man delegation from the west African country, led by Hon. Yakuba Darboe, Chairman of the Brikama Area Council, Western Region.

The delegation was received by Mr. Richard Ovie Esewhaye, Director overseeing the Office of the Director General, NTDA, and the Management Staff at the Authority’s headquarters in Abuja.

In his remarks, Hon. Darboe described The Gambia as having a long-standing relationship with Nigeria, often referring to the country as the “37th state of Nigeria” due to the cultural and historical ties between both nations.

He noted that tourism is the backbone of The Gambia’s economy and that the country is in Nigeria to promote its tourism offerings.

He emphasized the importance of the ECOWAS Free Movement Protocol, stating that West African countries have much to learn from one another in terms of culture, investment opportunities, and tourism development.

“Nigeria, with its large population, presents a ready market for Gambian tourism, and we urge NTDA to include The Gambia when recommending travel destinations,” he added.

Mr. Esewhaye, in his response, welcomed the delegation and lauded the existing relationship between the NTDA and the Gambia Tourism Board. He recalled past engagements, including meetings with the Gambia Investment Forum, and highlighted the need to move beyond agreements on paper to tangible outcomes.

“Though small in size, The Gambia has made remarkable progress in tourism. Nigeria can learn from their model—particularly in revenue generation, cultural exchange, and capacity building,” he said. He also advocated for the establishment of a technical committee to identify concrete areas of collaboration.

Speaking at the event, Mr. F.O. Anumba, Director of Special Duties, NTDA, raised concerns about the current lack of direct air connectivity between Nigeria and The Gambia. He stressed that establishing direct flights would greatly enhance tourist traffic and improve bilateral tourism relations.

The visit concluded with the presentation of an Outstanding Leadership and Humanitarian Award to Mr. Esewhaye by Hon. Darboe.

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Creative Industry

Loan Opportunity for Creatives: Federal Govt Rolls Out Creative Economy Development Fund CEDF To Boost Industry

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The Federal Ministry of Art, Culture, Tourism, and Creative Economy invites eligible creatives, entrepreneurs, and organisations to apply for funding through the Creative Economy Development Fund.

The CEDF is a bold step towards realizing President Bola Ahmed Tinubu’s Renewed Hope Agenda, aimed at fostering job creation, economic diversification, and enhancing Nigeria’s global cultural influence.

Flagging off the CEDF, the Honorable Minister of Arts, Culture, Tourism, and Creative Economy, Barrister Hannatu Musa Musawa said that the Fund is a strategic national investment designed to unlock the vast potential of Nigeria’s creative sector, positioning it as a driver of economic growth and cultural diplomacy.

“This is not just a financial intervention. It is a call to action for creatives, entrepreneurs, and industry enablers to scale their dreams and contribute to a thriving, inclusive creative economy,” the Minister said.

The fund provides tailored financial support through debt, equity, and grant funding to boost promote innovation, and increase global visibility for Nigeria’s creative assets, cultural projects, and tourism-linked enterprises.

CEDF supports creative businesses by providing capital to scale production, expand market access, and build resilience. It also allows creators to leverage intellectual property as a financial asset, unlocking the value of film rights, music catalogues, digital content, and other creative works.

The initiative offers various funding options for creative businesses, including; Affordable loans and credit facilities for businesses across sectors such as film, music, fashion, art, publishing, gaming, and cultural tourism. Equity and quasi-equity investments in high-growth creative enterprises, Grant funding for socially impactful and innovative cultural projects and focus on leveraging intellectual property (IP) as a bankable asset class for securing financing.

The application process will be rolled out in phases, with the first call for proposals open till May 30, 2025, prioritizing mature projects seeking over $100,000.
The second phase will open on August 4, 2025, focusing on Micro Small and Medium Enterprises MSMEs and Small and Medium Enterprises SMEs requesting under $100,000.

Application review, project onboarding, incubation, and acceleration for Phase One will take place from June to December 2025, with the disbursement of funds starting on January 1, 2026. For Phase Two, disbursements will start on April 1, 2026.

The fund is open to individuals, businesses, and institutions operating across the creative and cultural economy, including writers, directors, artists, fashion designers, gaming studios, cultural tourism providers, training institutions, promoters, legal consultants, media agencies, digital platforms, and logistics companies.

Applications will be assessed by independent professionals with oversight from a private sector investment committee. The Creative Economy Development Fund is structured as an independent, professionally managed investment fund, with the Ministry of Finance Incorporated serving as the anchor shareholder. Interested investors and development partners are encouraged to reach out regarding co-investment opportunities or participation in specific sub-funds.

For updates and additional information contact CEDFnigeria.com

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