Creative Industry

Nigeria, Gambia Pledges Commitment to Improve Tourism Sector

Published

7 months ago

May 6, 2025

Joel Ajayi

The Nigerian Tourism Development Authority (NTDA) has reaffirmed its commitment to fostering stronger tourism collaboration with the Republic of the Gambia, following a courtesy visit by a four-man delegation from the west African country, led by Hon. Yakuba Darboe, Chairman of the Brikama Area Council, Western Region.

The delegation was received by Mr. Richard Ovie Esewhaye, Director overseeing the Office of the Director General, NTDA, and the Management Staff at the Authority’s headquarters in Abuja.

In his remarks, Hon. Darboe described The Gambia as having a long-standing relationship with Nigeria, often referring to the country as the “37th state of Nigeria” due to the cultural and historical ties between both nations.

He noted that tourism is the backbone of The Gambia’s economy and that the country is in Nigeria to promote its tourism offerings.

He emphasized the importance of the ECOWAS Free Movement Protocol, stating that West African countries have much to learn from one another in terms of culture, investment opportunities, and tourism development.

“Nigeria, with its large population, presents a ready market for Gambian tourism, and we urge NTDA to include The Gambia when recommending travel destinations,” he added.

Mr. Esewhaye, in his response, welcomed the delegation and lauded the existing relationship between the NTDA and the Gambia Tourism Board. He recalled past engagements, including meetings with the Gambia Investment Forum, and highlighted the need to move beyond agreements on paper to tangible outcomes.

“Though small in size, The Gambia has made remarkable progress in tourism. Nigeria can learn from their model—particularly in revenue generation, cultural exchange, and capacity building,” he said. He also advocated for the establishment of a technical committee to identify concrete areas of collaboration.

Speaking at the event, Mr. F.O. Anumba, Director of Special Duties, NTDA, raised concerns about the current lack of direct air connectivity between Nigeria and The Gambia. He stressed that establishing direct flights would greatly enhance tourist traffic and improve bilateral tourism relations.

The visit concluded with the presentation of an Outstanding Leadership and Humanitarian Award to Mr. Esewhaye by Hon. Darboe.

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Creative Industry

Musawa Highlights Art and Culture as Drivers of Public Sector Excellence at Legislative Mentorship Session

Published

3 days ago

November 28, 2025

The Gleamer

Joel Ajayi

The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, Esq., has emphasized the importance of integrating art and culture into public-sector excellence in Nigeria.

In a statement issued on Thursday in Abuja by the SA Media & Publicity, Office of the Honourable Minister, Federal Ministry of Art, Culture, Tourism and Creative Economy Nneka Ikem Anibeze, Phd.

Musawa made this known while addressing trainees at the 4th Legislative Mentorship Initiative (LMI), held at the National Institute For Legislative and Democratic Studies, Abuja on Thursday.

Themed ‘Building the next generation of Public Sector Leaders’, Minister Musawa highlighted art and culture as essential tools for national cohesion and identity, economic development and job creation, innovation and civic engagement, sustainable development, and projecting Nigeria’s soft power and global identity.

She noted that Nigeria’s rich cultural heritage is a unifying force that binds different ethnicities and elaborated on how Art and Culture is key to public-sector excellence in Nigeria.

“First, embracing and promoting art and culture helps to forge national cohesion and shared identity among Nigeria’s diverse populations. Integrating culture into public policy and governance transforms the creative and cultural sectors into engines of economic development, job creation and diversification. Cultural industries including crafts, music, film, design, heritage tourism can generate livelihoods, attract investment, expand exports, and reduce overreliance on a narrow set of economic activities.

“A society that values creativity and cultural expression tends to produce more resourceful citizens, fosters cross-cultural dialogue, and encourages public servants to be more adaptive, empathetic, and culturally aware while prioritizing culture and creative economy in public policy through frameworks, institutions, and infrastructure, demonstrates long-term vision and commitment to sustainable development,” Musawa said.

The Minister called for supportive policies, enabling legislation, and sustained commitment to fulfill this vision, including laws that protect intellectual property, incentivize investment in creative infrastructure, and integrate arts and culture into education and community development.

“Embedding art and culture at the heart of governance and public-sector planning is not a luxury, it is a necessity. It builds unity, drives economic growth, fosters innovation, strengthens institutions, and ensures that development respects and reflects the soul of the nation,” she emphasized.

Musawa thanked the founder of the Legislative Mentorship Initiative (LMI), Rt. Hon. Femi Gbajabiamila, Chief of Staff to the President, Bola Ahmed Tinubu, for his inspiring vision and unwavering commitment to cultivating Nigeria’s future public-service leaders.

Other speakers at the Legislative Mentorship Initiative include the Director General, Centre for Black and African Arts and Civilization Aisha Augie, Nigerian photo-journalist and documentary photographer Bayo Omoboriowo, Amb. Dapo Oyewole, Secretary-General Conference of Speakers and Presidents of African Legislatures amongst others.

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