Business
Nigeria Hosts Prestigious Duke Of Edinburgh’s International Award Forum, Gold Event
Joel Ajayi
Nigeria, this week, made history as the first African country to host both the Duke of Edinburgh’s International Award Forum and the International Gold Event together, welcoming His Royal Highness Prince Edward and delegates from more than 50 countries to Lagos and Abuja.
The Honourable Minister of Finance and Coordinating Minister of the Economy, Wale Edun, who also serves as Chair, Board of Trustees of The International Award for Young People Nigeria, participated throughout the week, engaging with global trustees, youth leaders, and Award participants.
He reaffirmed the Federal Government’s commitment to empowering young Nigerians through economic reform, digital access, skills development, and non-formal learning.
At the closing dinner of the International Gold Event, the Honourable Minister congratulated delegates on their achievement and encouraged them to continue building confidence, collaboration, and leadership beyond the classroom. There is no limit to what you can achieve, he said. We are doing all we can to inspire and support you now, go out there, add value, and be world-ready, the Minister emphasized
This milestone event underscores Nigeria’s dedication to youth development and its growing influence on the global stage. By hosting such prestigious events, Nigeria continues to demonstrate its commitment to empowering the next generation of leaders.
Business
NTDA: Naija Flavour Poised to Create Wealth, Empower SMEs, and Drive National Growth
Joel Ajayi
The Director General of the Nigerian Tourism Development Authority (NTDA), Olayiwola Awakan, has affirmed that the 2025 edition of Naija Flavour… Destination December will play a pivotal role in creating wealth, empowering local businesses, strengthening the creative economy, and accelerating national growth.
Scheduled for December 13, 2025, Naija Flavour will showcase a vibrant marketplace of culture, food, fashion, games, live theatre, and music. Designed as a platform for SMEs to increase visibility, attract customers, and build partnerships, the event aligns with President Bola Ahmed Tinubu’s economic priorities under the Renewed Hope Agenda.
Speaking at the launching in Abuja on Friday, the DG described Naija Flavour as a strategic cultural tourism initiative that channels Nigeria’s identity, creativity, and entrepreneurial energy into economic impact.
“Naija Flavour has been conceptualised to generate wealth, empower local businesses, strengthen our creative economy, and build a tourism experience that sustains itself and stimulates national growth,” Awakan said.
He noted that Nigeria’s globally recognised Detty December culture has become a magnet for visitors seeking the country’s music, food, nightlife, and cultural vibrancy. NTDA, he explained, saw an opportunity to transform this natural phenomenon into a structured tourism product.
“Nigeria is not just a country; we are a global vibe. So, we asked ourselves: how do we package that vibe into a tourism experience that drives jobs, revenue, and international attention? Naija Flavour is our answer,” he said.
To amplify cultural tourism, NTDA also unveiled a theatrical production titled Echoes of the Drums—a celebration of unity, ecotourism, folklore, and Nigeria’s ancestral heritage. Written by Ola Awakan and directed by Isioma Williams, the production will serve as a centrepiece for cultural storytelling.
Awakan expressed appreciation for institutional partners including The Monoliza Abuja, NIHOTOUR, the National Troupe of Nigeria, CBAAC, NFVCB, and GOTHAD.
He called on the media, corporate bodies, SMEs, and creative entrepreneurs to support the movement and seize the opportunities Naija Flavour will unlock.
“Let the flavours travel. Let the world know that Nigeria is shaping tourism with innovation, entertainment, and economic impact,” he said.
Encouraging Nigerians and global visitors to save the date, he added: “Naija Flavour is a celebration of our diversity, creativity, and innovation. Under the Renewed Hope Agenda, we will continue to build a tourism industry that generates income, sustains jobs, and promotes national pride. Let the drums speak. Let the flavours rise. Let Nigeria shine.”
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