Creative Industry
Nigeria Unveils Nationwide Creative Infrastructure Plan With Chocolate City Group
Joel Ajayi
The Federal Ministry of Arts, Culture, Tourism, and the Creative Economy (FMACTCE) has announced a landmark three-year partnership with Chocolate City Group, one of Nigeria’s leading media and entertainment companies, to transform the country’s creative economy.
A Memorandum of Understanding signed on Thursday in Abuja will focus on developing small-scale live arenas nationwide, identifying and nurturing talent, creating global distribution channels for Nigerian content, and strengthening intellectual property frameworks.
The strategic alliance brings together government vision and private sector expertise to develop Nigeria’s creative industries, with special focus on music, content creation, and live events infrastructure.
Speaking at the signing ceremony, the Minister of Art, Culture, Tourism and the Creative Economy, Barr. Hannatu Musa Musawa emphasised the sector’s economic potential.
“Nigeria’s creative industries represent one of our greatest untapped economic resources, with the potential to contribute significantly to GDP growth, job creation, and foreign exchange earnings. This partnership with Chocolate City exemplifies our commitment to harnessing the power of public-private collaboration to build sustainable creative ecosystems that empower Nigerian talent and showcase our cultural wealth globally.”
Earlier, the Co-Founder and Chairman of Chocolate City Group, Audu Maikori, pointed to the strategic timing of this partnership.
Maikori said that recent industry reports indicate that Nigeria’s music industry alone generates around $2 billion annually, a sizeable portion of the $26 billion global music economy.
“Afrobeats has emerged as Nigeria’s most powerful cultural ambassador, opening doors for our artists on the global stage. Beyond this, Afrobeats also serves as a powerful cultural export and diplomatic resource, enhancing Nigeria’s global reputation. This partnership will provide the institutional support and infrastructure needed to sustain this momentum and create pathways for the next generation of creative talents. By working with the government, we can address long-standing challenges in distribution, infrastructure, and rights protection that have limited the sector’s full potential.”
In the same vein, Paul Okeugo, Co-Founder and Vice Chairman of Chocolate City Group highlighted the economic multiplier effect of the partnership.
“When we develop performance venues and creative spaces across Nigeria, we’re creating jobs not just for artists but for sound engineers, event managers, security personnel, hospitality workers, and countless others. This partnership allows us to scale these opportunities nationwide while ensuring Nigerian creators retain ownership of their intellectual property and benefit directly from their creative output.”
The partnership will be implemented through a Joint Working Committee comprising representatives from both organisations, who will identify specific projects for execution.
Expected outcomes include empowering local talent, fostering sustainable entrepreneurship, enhancing the global reach of Nigerian creative content, and developing critical infrastructure for the creative economy.
The announcement comes as Chocolate City celebrates its 20th anniversary and coincides with the Federal Ministry’s Nigeria Destination 2030 initiative, designed to grow the arts, culture and creative economy.
Nigeria Destination 2030 is a comprehensive national initiative led by the Federal Government to position Nigeria as a premier global destination for tourism, investment, and cultural exchange by 2030. The program integrates policy reforms, infrastructure development, and strategic partnerships to showcase Nigeria’s rich cultural heritage, natural landscapes, and creative industries on the world stage.
Through coordinated efforts across federal ministries, state governments, and private sector stakeholders, Nigeria Destination 2030 aims to diversify the national economy, generate sustainable employment, attract foreign investment, and strengthen Nigeria’s soft power diplomacy.
Chocolate City Group is Nigeria’s leading integrated entertainment company, founded in 2005. The company has evolved from a music label into a multifaceted entertainment powerhouse, spanning creative infrastructure, music production, artist management, content distribution, publishing, and consultancy in the creative industries.
As a pioneer in Nigeria’s entertainment industry, Chocolate City has discovered, developed, and promoted some of Africa’s most celebrated artists, including Femi Kuti, Blaqbonez, Young Jonn, and Ice Prince, helping to shape the global perception of African music.
Creative Industry
CAFA Targets $500bn Fashion Economy At Canex Wknd 2026
Joel Ajayi
The Confederation of African Fashion (CAFA) will present its roadmap to grow Africa’s fashion economy from an estimated $30 billion to $500 billion at CANEX WKND 2026 in Lagos.
Marking its first anniversary on November 5, CAFA will unveil a joint stand with the Federal Ministry of Art, Culture, Tourism and the Creative Economy at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Arts Theatre, on November 5, 2026.
CAFA President, Aare (Prof.) Lai Labode, said the institution works with African governments to align sourcing, production, trade and intellectual property policies, ensuring African creativity generates greater value for African businesses and communities.
Nigeria became the first country to sign the African Fashion Industry Growth Charter on November 5, 2025, when the Honourable Minister Barr. Hannatu Musa Musawa signed on behalf of the Federal Government.
Speaking ahead of the unveiling, Minister Musawa said: “Afroliganza seeks to build a structured, values-driven fashion economy rooted in African heritage, led by African institutions, and positioned for global impact.”
On employment potential, the minister emphasized that Investment in fashion will create millions of jobs, particularly for women and youth.
Registered in Rwanda, with an office in Kigali and a desk at the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, CAFA is also working with Nigeria’s Ministry of Foreign Affairs towards African Union adoption of the Charter. Rwanda is progressing towards becoming its second participating country and the first in East Africa.
Its first year saw fifty nations gather at the Egbaliganza-Lisabi Festival in Abeokuta and a signed MoU with Türkiye’s ASRIAD.
CAFA’s programmes promote processing African raw materials into finished apparel locally. ‘Own What We Create’ addresses intellectual property protection, while the CAFA Certified Seal and CAFA Heritage Mark support standards and authenticity. African Global Fashion Houses are currently being established across international markets.
The African Global Fashion Games will debut in Nigeria in 2028, bringing designers together under national colours. Held every three years, the Games will alternate between African and international hosts, combining competition with investor meetings, deal signings and policy discussions. Its Instant Craft event gives competing nations identical materials and a fixed clock, placing skill at the centre of the contest.
CAFA is inviting creatives, fashion designers, artisans, diplomats, economists, investors and policymakers to its CANEX stand. Visitors can explore the roadmap, ask questions and identify opportunities to contribute through design, manufacturing, investment, research, trade and international partnerships. The stand will be open daily from November 5 to 8.
CAFA calls on the African Union to adopt the Charter, and governments to sign the Games Register and form national teams.
“Fashion has always told the world who Africa is. Now Africa will decide what fashion pays,” Aare Prof. Lai Labode said.
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