Sports

Nigeria’s Sports Marketing Giant, Pamodzi Reiterates Passion To Help Tweak Growth of Domestic Basketball, NPFL & the NIS

Published

9 months ago

December 30, 2025

By: Chinedum Ohanusi

Stakeholders in Nigeria Basketball have again been reminded on the need to embrace enduring peace, and be united behind the single purpose of reversing the battered image of Nigerian basketball, for it to be able to substantially recoup its lost glory, in the nearest possible time.

This call was made by the founder and Chief Executive of Pamodzi Nigeria Limited, Mr. Mike Ituamagbor, in an exclusive chat with Sports Day Online Newspaper.

Mr. Ituamagbor’s comments, were made in the aftermath of reports, which he said might have been instigated by those who miscontrued his advocacy for all stakeholders to embrace peace, and allow the sport to thrive onceagain, as passing a vote of convidence on the outgoing President of the Nigeria Basketball Federation, Engr. Musa Ahmadu Kida.

Reacting to the reports, Mr. Ituamagbor urged the stakeholder to accept the fact that after every war, comes a time of reconciliation, for peace to reign, and for development to take centre stage.

In his words, “the involvement of Pamodzi is driven by pure sporting reasons, and the urge to give basketball in Nigeria, the lift it so deserves; a shot in the arm, that has eluded it badly, in recent years”.

He stressed that the emergence of Pamodzi, and his recent comments, have absolutely nothing to do with taking sides, with any of those legitimately fighting to take control of the nation’s basketball; a power tussle he also noted, has weighed down heavily on domestic basketball for about a decade now.

“If anything, our emergence and the prospect of landing this NNPC Limited partnership, should help bring about the peace and unity, needed to rebut and grow the sport. The players, coaches, referees, and delegates shouldn’t be on the receiving end, perpetually”, he posited.

That’s the bigger picture we want the stakeholders to see, “and as a reputable corporate entity, driven by our passion to grow all facets of sports in Nigeria, we know we are obliged to work with whoever is the next President of the NBBF, and the board members. Aside from that, we have absolutely nothing doing with the infighting, which we also know, is not unusual, in any human endeavour”, he added.

Mr. Ituamagbor further explained that, Pamodzi had also made strong presentations, aimed at securing similar partnership deals for the Nigeria Premier Football League (NPFL), and the revamp of the National Institute for Sports (NIS); and happily there have been no hues or cries coming from both; “but to fully optimize the basketball partnership, a sister outlet, M4S Communications Limited was signed-on, specifically to produce the live and delayed feeds, and help give basketball in Nigeria more visibility”, he concluded.

Details of the triple partnership deals, signed by the Nigeria National Petroleum Company Limited on one hand; and the NBBF, NIS and NPFL on the other; as facilitated by Pamodzi are still sketchy, but will be made public in due course.

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Sports

AACT 2026: 31 Days to Africa’s Big Sporting Gathering in Abuja

Published

4 hours ago

October 2, 2026

The Gleamer

Joel Ajayi

The countdown to the 2026 All Africa Challenge Trophy (AACT) has officially entered the final month, with just 31 days to go before Africa’s leading women’s team golf championship tees off at the IBB International Golf & Country Club in Abuja.

In a statement signed by the AACT 2026Director of Communication Kayode Adeniyi on Friday in Abuja.

Under the theme “Africa Is Coming to Abuja,” the countdown campaign will spotlight the championship, the participating nations, the players, the host venue and the growing development of women’s golf across the continent.

The 2026 AACT, scheduled for November 2–7, will bring together women’s golfing talent from across Africa for six days of continental competition in Nigeria’s capital.

As preparations continue at the IBB International Golf & Country Club, attention is increasingly turning to Abuja, where the championship will provide a platform for African golfers to compete while also showcasing Nigeria’s hospitality and the country’s growing profile as a destination for major sporting events.

The countdown will feature daily stories, interviews, player and country profiles, tournament facts, behind-the-scenes updates and features on the host venue as the championship draws closer.

The campaign will also highlight the role of the Ladies Golf Association of Nigeria (LGAN), the Local Organising Committee and other stakeholders in preparing for the continental championship.

With just 31 days remaining, anticipation is building across the African golfing community as Abuja prepares to welcome the continent’s leading women golfers.

Africa is coming to Abuja.

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