Creative Industry
NIHOTOUR, SunTrust Bank To Partner On E-Commercial Beneficials To Hospitality, Tourism Sector
NIHOTOUR, SunTrust Bank To Partner On E-Commercial Beneficials To Hospitality, Tourism Sector
Joel Ajayi
The Director General of the National Institute for Hospitality and Tourism (NIHOTOUR), Alhaji Nura Sani Kangiwa said, as a capacity building and training provider in the Nigerian Travel Tourism and Hospitality industry, the Institute is committed to taking the industry to same pedestal with countries of East Africa in high level tourism and hospitality operations, growth and performance.
Nura Kangiwa who stated this when Management of SunTrust Bank Nigeria Limited led by the Managing Director, Halima Buba paid the Director General a courtesy visit at the NIHOTOUR headquarters in Abuja on Thursday, noted that the Nigerian Travel Tourism and Hospitality industry is in dire need of collaboration from lined-sector and critical players like the banking industry to move the industry out of the woods.
While stating that the value chain in the Travel Tourism and Hospitality industry is so vast that if adequately explored, has the potential to create jobs, generate revenue into the national coffers and ameliorate the scourge of poverty in the country, expressed delight that the SunTrust Bank has shown interest and passion to bring its value services into the industry, particularly in the deployment of electronic and website commerce and financial transactions.
He expressed happiness and confidence that SunTrust Bank’s partnership with NIHOTOUR will bring value in the discharge of the Institute’s core mandates and vision-objectives and by extension, contribute to the growth and development to the Nigerian Travel Tourism and Hospitality industry.
Earlier in her speech, Managing Director and Chief Executive Officer of SunTrust Bank Nigeria Limited, Halima Buba said her bank recognized the importance and economic value of the Travel Tourism and Hospitality industry and the bank is willing to venture into the sector with the objective of bringing financial and banking values to effect the desired change in lifting the industry to a higher level.
She noted that modern business operations require the application of digital technology which her bank is bringing to bear in the operational value chains of the Nigerian tourism industry.
While the technical staff of the bank gave detailed description on how the website platform would be deployed in the digital service operations in financial payments and collection of the Institute, the Director for Research and General Studies of NIHOTOUR, Dr. Taiwo Famogbiyele sought the bank to extend its services to assisting graduates of the Institute’s vocational skill programs in seed funding to start businesses of their own; undertake promotional and corporate branding of the bank at NIHOTOUR programs and functions, as well as the deployment of the banks facilities for e-learning of the Institute’s Course Programs nationwide
Creative Industry
FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth
Joel Ajayi
The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.
The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.
In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.
Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.
“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.
She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.
The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.
She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.
Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.
Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.
She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.
Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.
MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.
Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.
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