Sports
NNL Strikes Over ₦494M Sponsorship Deal With BetPawa to Transform League
By Joel Ajayi
The Nigeria National League (NNL) has taken a decisive step toward revamping domestic football with the signing of a landmark one-year sponsorship deal worth over ₦494,456,709. million with Africa’s leading sports betting brand, BetPawa.
The partnership, unveiled Wednesday in Abuja under the theme “Investing in the Future of African Sports,” introduces a groundbreaking model that extends beyond traditional funding. At the core of the initiative is the innovative Locker Room Bonus — a reward system designed to directly benefit players after every victory while also boosting club and league revenues.
Under the scheme, 20 registered players and three technical staff per team will share a ₦1.288 million bonus per win, with each player receiving ₦56,000 instantly via a digital platform.
Additionally, the NNL will earn ₦400,000 per match played each weekend, creating a sustainable dual-impact system for both athletes and league administration.
The total package for the deal amounts to ₦494,456,709.
Explaining the innovation, BetPawa’s Head of Local Marketing & CSR, Borah Omary Ndanyungu, said:
“We’re not just handing out cash; we’re building a system that elevates Nigerian football. This platform ensures players are respected and rewarded for their hard work — with no delays, no drama.”
The deal has been widely praised across the football community. Nigeria Football Federation (NFF) President, Alhaji Ibrahim Gusau, hailed the initiative as a game-changer in retaining talent within the domestic league:
“One of my biggest concerns has been keeping our best players in the league. This is the way forward, and it will have a positive impact on the growth of the game in Nigeria.”
NNL Chairman, George Aluo, commended the NFF’s commitment to grassroots football, noting the steady progression of NNL clubs into the Nigeria Premier Football League (NPFL).
Also speaking, Director-General of the National Sports Commission, Philip Shaibu, described the deal as a major morale booster:
“This partnership will inspire players to give their best and will have a ricocheting effect on the league and the overall development of the game.”
BetPawa, trusted by millions across 17 African countries, is renowned for its ultra-low minimum stakes, instant payouts, and user-friendly interface. The brand continues to deepen its footprint in African sports, with the NNL partnership marking a bold statement of its commitment to driving football growth in Nigeria.
Beyond betting, BetPawa actively invests in the growth of African sports through sponsorships, infrastructure support, and CSR initiatives, aiming to raise professional standards and empower athletes at all levels.
BetPawa reiterated its broader vision of transforming African sports through innovative sponsorships and corporate social responsibility projects, with the ultimate goal of driving professionalism and sustainable growth across the continent.
Sports
AFN COO, Dr Nneka Calls For Increased Investment In Grassroots Athletics, Sports Facilities
By Joel Ajayi
The Athletics Federation of Nigeria (AFN), Chief Operating Officer, COO, Dr Nneka Ikem Anibeze has called on state governments and universities across the country to invest in athletics facilities and grassroots competitions to discover and nurture emerging talents.
Anibeze, who expressed delight at Nigeria’s achievement at the just concluded Youth Olympics where Nigeria won 3 Gold medal in athletic in Dakar, Senegal, said sustained investment in infrastructure, coaching and regular competitions would help the country build a strong pool of homegrown athletes capable of representing Nigeria successfully at international competitions.
Speaking on the sidelines of the Youth Olympic Games, she described Nigeria’s performance as encouraging and unprecedented, expressing satisfaction with the progress being recorded by young athletes.
The Senior Assistant Media & Publicity to the Honourable Minister, Federal Ministry of Art, Culture, Tourism and the Creative Economy Anibeze particularly commended the National Sports Commission (NSC) for creating opportunities for athletes to participate in international competitions, noting that exposure to major championships was essential for their development.
According to her, taking athletes to competitions, including the youth championships in Oregon, has helped expose young talents to international standards and provided valuable experience for those travelling outside Nigeria for the first time.
Anibeze noted that although some athletes were still developing, their performances demonstrated the benefits of regular international exposure and the need to sustain the momentum.
She said: “I feel very happy that this is happening in our time. It is unprecedented, and I am particularly delighted that we are beginning to see the results of these efforts.
“We must also appreciate the National Sports Commission for making it possible for our athletes to be exposed and given more competitions to participate in.”
The AFN COO stressed the need for Nigeria to look beyond athletes based abroad and deliberately develop the enormous athletic potential within the country.
She maintained that Nigeria had abundant homegrown talents who could compete at the highest level if provided with the right opportunities, facilities and support systems.
Anibeze explained that the federation was working towards securing sponsorship for more competitions, including all-comers meets, grassroots championships and school sports programmes.
Also She stated that plans were underway to organise more intermediate and grassroots competitions in Lagos and other parts of the country, particularly next year, to expand the talent discovery network.
According to her, such competitions would provide opportunities for young athletes to demonstrate their abilities and progress through the national athletics development structure.
She identified inadequate sporting facilities as one of the major challenges confronting athletics development in Nigeria, urging state governors to construct standard running tracks and mini-stadia in their respective states.
“If we have more tracks in our communities, people will not have to wait until they come to Abuja before they can train and compete.
“You can imagine that the girl who just performed was fine-tuned within two or three weeks. If she had access to better facilities and a good coach, the sky would be her limit,” she said.
Anibeze also urged universities to prioritise sports infrastructure, citing the University of Oregon in the United States as an example of how educational institutions could contribute to the development of world-class athletes.
She said Nigerian universities could build athletics tracks to support students with sporting potential, adding that stronger university sports programmes would also improve the country’s representation at the World University Games.
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