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NSC Partners NTA Towards Development of Sports Broadcating In Nigeria

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Joel Ajayi 


The National Sports Commission received a significant boost recently as the Director General of Nigeria Television Authority, Comrade Salihu Abdulhamid Dembos, paid a courtesy visit to the Chairman, Mallam Shehu Dikko and the Director General, Hon Bukola Olapade with the view for a collaborative partnership towards the future development of sports broadcasting in Nigeria.


 At the meeting held today at the Moshood Abiola International Stadium, Abuja, the Chairman emphasized the need for collaboration between the NTA and the Commission to reach a wider audience and showcase the talents of Nigerian athletes. He also highlighted the numerous successes achieved by the Commission in recent times, including the impressive performances of Nigerian athletes at international competitions. 


The meeting resulted in a fruitful discussion on strategies to promote sports through television and other media platforms. “With the combined efforts and resources of the NTA and the NSC, there is no doubt that Nigerian sports will experience even greater heights”. He said. 


The Chairman further explained that as Sports continues to make strides in Nigeria,  the NTA will play a vital role in amplifying the efforts of the athletes to a wider audience. Together,  he said, they will not only bring glory to the country on the world stage but also unite Nigerians through the power of sports. 


Mallam Dikko attests to the fact that the visit by the Director General of Nigeria Television Authority to the Commission, is a clear indication of the commitment of both organizations to work hand in hand for the betterment of sports in Nigeria.  “This collaboration will not only increase the visibility of Nigerian sports but it will also inspire a new generation of athletes to strive for excellence”. He said. 


Speaking earlier, the Director General of the Nigeria Television Authority Comrade Salihu Abdulhamid Dembos, who was warmly received by the NSC leadership, expressed his admiration for the strides that the Commission has made in promoting and developing sports in Nigeria. He acknowledged the important role sports play in bringing unity among Nigerians and creating a positive image for the country on the global stage.


The NTA DG also assured the Commission that they have the equipment and the experience to carry sports further and will not relent in doing so to ensure Nigeria sports is taken to a higher level.


In his remark, the Director General of the Commission , Hon Bukola Olapade expressed his gratitude to the Director for the visit stressing the importance of media coverage in promoting sports in Nigeria, He emphasized the need for the NTA to highlight the achievements and potential of Nigerian athletes to the rest of the world.


The Director General expressed his optimism over the success of the collaboration adding that is a great step towards achieving a more vibrant and successful sports industry in Nigeria.

“We look forward to witnessing the positive impact of this collaboration and the promising future of Nigerian sports”. He enthuses.

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AFN COO, Dr Nneka Calls For Increased Investment In Grassroots Athletics, Sports Facilities

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By Joel Ajayi

The Athletics Federation of Nigeria (AFN), Chief Operating Officer, COO,  Dr Nneka Ikem Anibeze has called on state governments and universities across the country to invest in athletics facilities and grassroots competitions to discover and nurture emerging talents.

Anibeze, who expressed delight at Nigeria’s achievement at the just concluded Youth Olympics where Nigeria won 3 Gold medal in athletic in Dakar, Senegal, said sustained investment in infrastructure, coaching and regular competitions would help the country build a strong pool of homegrown athletes capable of representing Nigeria successfully at international competitions.

Speaking on the sidelines of the Youth Olympic Games, she described Nigeria’s performance as encouraging and unprecedented, expressing satisfaction with the progress being recorded by young athletes.

The Senior Assistant Media & Publicity to the Honourable Minister, Federal Ministry of Art, Culture, Tourism and the Creative Economy Anibeze particularly commended the National Sports Commission (NSC) for creating opportunities for athletes to participate in international competitions, noting that exposure to major championships was essential for their development.

According to her, taking athletes to competitions, including the youth championships in Oregon, has helped expose young talents to international standards and provided valuable experience for those travelling outside Nigeria for the first time.

Anibeze noted that although some athletes were still developing, their performances demonstrated the benefits of regular international exposure and the need to sustain the momentum.

She said: “I feel very happy that this is happening in our time. It is unprecedented, and I am particularly delighted that we are beginning to see the results of these efforts.

“We must also appreciate the National Sports Commission for making it possible for our athletes to be exposed and given more competitions to participate in.”

The AFN COO stressed the need for Nigeria to look beyond athletes based abroad and deliberately develop the enormous athletic potential within the country.

She maintained that Nigeria had abundant homegrown talents who could compete at the highest level if provided with the right opportunities, facilities and support systems.

Anibeze explained that the federation was working towards securing sponsorship for more competitions, including all-comers meets, grassroots championships and school sports programmes.

Also She stated that plans were underway to organise more intermediate and grassroots competitions in Lagos and other parts of the country, particularly next year, to expand the talent discovery network.

According to her, such competitions would provide opportunities for young athletes to demonstrate their abilities and progress through the national athletics development structure.

She identified inadequate sporting facilities as one of the major challenges confronting athletics development in Nigeria, urging state governors to construct standard running tracks and mini-stadia in their respective states.

“If we have more tracks in our communities, people will not have to wait until they come to Abuja before they can train and compete.

“You can imagine that the girl who just performed was fine-tuned within two or three weeks. If she had access to better facilities and a good coach, the sky would be her limit,” she said.

Anibeze also urged universities to prioritise sports infrastructure, citing the University of Oregon in the United States as an example of how educational institutions could contribute to the development of world-class athletes.

She said Nigerian universities could build athletics tracks to support students with sporting potential, adding that stronger university sports programmes would also improve the country’s representation at the World University Games.

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