Creative Industry
NTDA Signs MoU with Letsgo Continent Ltd to Boost Nigeria’s Digital Tourism Presence
Joel Ajayi
In a significant stride towards the digital transformation of Nigeria’s tourism sector, the Nigerian Tourism Development Authority (NTDA) has signed a Memorandum of Understanding (MoU) with Letsgo Continent Limited, the creators of the LetsgoNigeriaApp.
The signing ceremony, which took place at the NTDA headquarters, marked a major milestone in the Authority’s strategic efforts to leverage technology to promote Nigeria’s rich cultural heritage, attractions, and destinations to the world.
Giving a background on the collaboration, the Director of Special Duties, NTDA, Mr. F.O. Anumba highlighted that LetsgoNigeriaApp is a comprehensive tourism platform designed to showcase Nigeria’s people, places, history, culture, tourist sites, hotels, restaurants, flora, and fauna. “The App was well received by the previous administration, and the current administration has sustained the collaboration because of its vast potential in marketing Nigeria’s tourism assets globally,” he noted.
In his remarks, the MD/CEO of LetsgoNigeriaApp, Mr. Kolade Ayorinde, stated that the App is a digital gateway to Nigeria’s tourism narrative. “We know what we have in Nigeria—our untapped tourism potentials—and it is time we started telling our own story. The app features all 36 states, providing tourists with vital information on tourist sites, accommodation, dining, and more. While some data gaps exist, our partnership with NTDA is aimed at bridging those gaps.”
Speaking in his address, the Director Overseeing the Office of the Director General, Mr. Richard Esewhaye emphasized that the MoU signing aligns with NTDA’s commitment to repositioning tourism through digital innovation. “This partnership is part of our broader vision to establish Nigeria’s digital footprint in the global tourism landscape. We are also upgrading our official website to boost our local and international visibility, and the LetsgoNigeriaApp complements this goal.”
The ceremony concluded with the formal signing of the MoU, coordinated by the Director of Legal Services, Mrs. Funebi Otu-Umondak, ably represented by the Deputy Director, Legal Services, Mrs. Olufunke Soleye.
This partnership signals a new chapter in Nigeria’s tourism promotion, setting the stage for a more connected, data-driven, and globally visible industry.
Business
NTDA: Naija Flavour Poised to Create Wealth, Empower SMEs, and Drive National Growth
Joel Ajayi
The Director General of the Nigerian Tourism Development Authority (NTDA), Olayiwola Awakan, has affirmed that the 2025 edition of Naija Flavour… Destination December will play a pivotal role in creating wealth, empowering local businesses, strengthening the creative economy, and accelerating national growth.
Scheduled for December 13, 2025, Naija Flavour will showcase a vibrant marketplace of culture, food, fashion, games, live theatre, and music. Designed as a platform for SMEs to increase visibility, attract customers, and build partnerships, the event aligns with President Bola Ahmed Tinubu’s economic priorities under the Renewed Hope Agenda.
Speaking at the launching in Abuja on Friday, the DG described Naija Flavour as a strategic cultural tourism initiative that channels Nigeria’s identity, creativity, and entrepreneurial energy into economic impact.
“Naija Flavour has been conceptualised to generate wealth, empower local businesses, strengthen our creative economy, and build a tourism experience that sustains itself and stimulates national growth,” Awakan said.
He noted that Nigeria’s globally recognised Detty December culture has become a magnet for visitors seeking the country’s music, food, nightlife, and cultural vibrancy. NTDA, he explained, saw an opportunity to transform this natural phenomenon into a structured tourism product.
“Nigeria is not just a country; we are a global vibe. So, we asked ourselves: how do we package that vibe into a tourism experience that drives jobs, revenue, and international attention? Naija Flavour is our answer,” he said.
To amplify cultural tourism, NTDA also unveiled a theatrical production titled Echoes of the Drums—a celebration of unity, ecotourism, folklore, and Nigeria’s ancestral heritage. Written by Ola Awakan and directed by Isioma Williams, the production will serve as a centrepiece for cultural storytelling.
Awakan expressed appreciation for institutional partners including The Monoliza Abuja, NIHOTOUR, the National Troupe of Nigeria, CBAAC, NFVCB, and GOTHAD.
He called on the media, corporate bodies, SMEs, and creative entrepreneurs to support the movement and seize the opportunities Naija Flavour will unlock.
“Let the flavours travel. Let the world know that Nigeria is shaping tourism with innovation, entertainment, and economic impact,” he said.
Encouraging Nigerians and global visitors to save the date, he added: “Naija Flavour is a celebration of our diversity, creativity, and innovation. Under the Renewed Hope Agenda, we will continue to build a tourism industry that generates income, sustains jobs, and promotes national pride. Let the drums speak. Let the flavours rise. Let Nigeria shine.”
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