Creative Industry
NTDA Signs MoU with Letsgo Continent Ltd to Boost Nigeria’s Digital Tourism Presence
Joel Ajayi
In a significant stride towards the digital transformation of Nigeria’s tourism sector, the Nigerian Tourism Development Authority (NTDA) has signed a Memorandum of Understanding (MoU) with Letsgo Continent Limited, the creators of the LetsgoNigeriaApp.
The signing ceremony, which took place at the NTDA headquarters, marked a major milestone in the Authority’s strategic efforts to leverage technology to promote Nigeria’s rich cultural heritage, attractions, and destinations to the world.
Giving a background on the collaboration, the Director of Special Duties, NTDA, Mr. F.O. Anumba highlighted that LetsgoNigeriaApp is a comprehensive tourism platform designed to showcase Nigeria’s people, places, history, culture, tourist sites, hotels, restaurants, flora, and fauna. “The App was well received by the previous administration, and the current administration has sustained the collaboration because of its vast potential in marketing Nigeria’s tourism assets globally,” he noted.
In his remarks, the MD/CEO of LetsgoNigeriaApp, Mr. Kolade Ayorinde, stated that the App is a digital gateway to Nigeria’s tourism narrative. “We know what we have in Nigeria—our untapped tourism potentials—and it is time we started telling our own story. The app features all 36 states, providing tourists with vital information on tourist sites, accommodation, dining, and more. While some data gaps exist, our partnership with NTDA is aimed at bridging those gaps.”
Speaking in his address, the Director Overseeing the Office of the Director General, Mr. Richard Esewhaye emphasized that the MoU signing aligns with NTDA’s commitment to repositioning tourism through digital innovation. “This partnership is part of our broader vision to establish Nigeria’s digital footprint in the global tourism landscape. We are also upgrading our official website to boost our local and international visibility, and the LetsgoNigeriaApp complements this goal.”
The ceremony concluded with the formal signing of the MoU, coordinated by the Director of Legal Services, Mrs. Funebi Otu-Umondak, ably represented by the Deputy Director, Legal Services, Mrs. Olufunke Soleye.
This partnership signals a new chapter in Nigeria’s tourism promotion, setting the stage for a more connected, data-driven, and globally visible industry.
Creative Industry
FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth
Joel Ajayi
The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.
The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.
In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.
Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.
“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.
She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.
The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.
She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.
Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.
Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.
She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.
Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.
MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.
Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.
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