Creative Industry
NTDA Signs MoU with Letsgo Continent Ltd to Boost Nigeria’s Digital Tourism Presence
Joel Ajayi
In a significant stride towards the digital transformation of Nigeria’s tourism sector, the Nigerian Tourism Development Authority (NTDA) has signed a Memorandum of Understanding (MoU) with Letsgo Continent Limited, the creators of the LetsgoNigeriaApp.
The signing ceremony, which took place at the NTDA headquarters, marked a major milestone in the Authority’s strategic efforts to leverage technology to promote Nigeria’s rich cultural heritage, attractions, and destinations to the world.
Giving a background on the collaboration, the Director of Special Duties, NTDA, Mr. F.O. Anumba highlighted that LetsgoNigeriaApp is a comprehensive tourism platform designed to showcase Nigeria’s people, places, history, culture, tourist sites, hotels, restaurants, flora, and fauna. “The App was well received by the previous administration, and the current administration has sustained the collaboration because of its vast potential in marketing Nigeria’s tourism assets globally,” he noted.
In his remarks, the MD/CEO of LetsgoNigeriaApp, Mr. Kolade Ayorinde, stated that the App is a digital gateway to Nigeria’s tourism narrative. “We know what we have in Nigeria—our untapped tourism potentials—and it is time we started telling our own story. The app features all 36 states, providing tourists with vital information on tourist sites, accommodation, dining, and more. While some data gaps exist, our partnership with NTDA is aimed at bridging those gaps.”
Speaking in his address, the Director Overseeing the Office of the Director General, Mr. Richard Esewhaye emphasized that the MoU signing aligns with NTDA’s commitment to repositioning tourism through digital innovation. “This partnership is part of our broader vision to establish Nigeria’s digital footprint in the global tourism landscape. We are also upgrading our official website to boost our local and international visibility, and the LetsgoNigeriaApp complements this goal.”
The ceremony concluded with the formal signing of the MoU, coordinated by the Director of Legal Services, Mrs. Funebi Otu-Umondak, ably represented by the Deputy Director, Legal Services, Mrs. Olufunke Soleye.
This partnership signals a new chapter in Nigeria’s tourism promotion, setting the stage for a more connected, data-driven, and globally visible industry.
Creative Industry
CAFA Targets $500bn Fashion Economy At Canex Wknd 2026
Joel Ajayi
The Confederation of African Fashion (CAFA) will present its roadmap to grow Africa’s fashion economy from an estimated $30 billion to $500 billion at CANEX WKND 2026 in Lagos.
Marking its first anniversary on November 5, CAFA will unveil a joint stand with the Federal Ministry of Art, Culture, Tourism and the Creative Economy at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Arts Theatre, on November 5, 2026.
CAFA President, Aare (Prof.) Lai Labode, said the institution works with African governments to align sourcing, production, trade and intellectual property policies, ensuring African creativity generates greater value for African businesses and communities.
Nigeria became the first country to sign the African Fashion Industry Growth Charter on November 5, 2025, when the Honourable Minister Barr. Hannatu Musa Musawa signed on behalf of the Federal Government.
Speaking ahead of the unveiling, Minister Musawa said: “Afroliganza seeks to build a structured, values-driven fashion economy rooted in African heritage, led by African institutions, and positioned for global impact.”
On employment potential, the minister emphasized that Investment in fashion will create millions of jobs, particularly for women and youth.
Registered in Rwanda, with an office in Kigali and a desk at the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, CAFA is also working with Nigeria’s Ministry of Foreign Affairs towards African Union adoption of the Charter. Rwanda is progressing towards becoming its second participating country and the first in East Africa.
Its first year saw fifty nations gather at the Egbaliganza-Lisabi Festival in Abeokuta and a signed MoU with Türkiye’s ASRIAD.
CAFA’s programmes promote processing African raw materials into finished apparel locally. ‘Own What We Create’ addresses intellectual property protection, while the CAFA Certified Seal and CAFA Heritage Mark support standards and authenticity. African Global Fashion Houses are currently being established across international markets.
The African Global Fashion Games will debut in Nigeria in 2028, bringing designers together under national colours. Held every three years, the Games will alternate between African and international hosts, combining competition with investor meetings, deal signings and policy discussions. Its Instant Craft event gives competing nations identical materials and a fixed clock, placing skill at the centre of the contest.
CAFA is inviting creatives, fashion designers, artisans, diplomats, economists, investors and policymakers to its CANEX stand. Visitors can explore the roadmap, ask questions and identify opportunities to contribute through design, manufacturing, investment, research, trade and international partnerships. The stand will be open daily from November 5 to 8.
CAFA calls on the African Union to adopt the Charter, and governments to sign the Games Register and form national teams.
“Fashion has always told the world who Africa is. Now Africa will decide what fashion pays,” Aare Prof. Lai Labode said.
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