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NYSC DG Tasks Media Team to Reinvent Communication Strategy

Published

11 months ago

November 11, 2025

Joel Ajayi

The Director-General of the National Youth Service Corps (NYSC), Brig.-Gen. Olakunle Nafiu, has charged the scheme’s Information, Protocol, and Media officers to move beyond routine publicity and embrace strategic, innovative communication that strengthens the NYSC’s image and visibility.

Brig.-Gen. Nafiu gave the charge on Monday during the 2025 Combined Workshop for IPR, Protocol, FOI, and Media Officers, held in Abuja.

The two-day workshop, themed “Building Capacity of NYSC Public Relations Officers for Strategic Communication and Reputation Management,” focuses on communication innovation, institutional branding, and reputation enhancement.

He emphasised the need for communication officers to prioritise perception management, image building, and relationship development through creativity, storytelling, and data-driven insights.

“An effective communication strategy must reflect the political and cultural environments we operate in, free from political or religious bias,” he stated. “Every state office represents a subsystem of Nigeria’s national identity and must be sensitive to its environment.”

The NYSC helmsman further urged officers to embrace multi-platform engagement to reach diverse audiences across generations.

“Because of generational gaps and varied communication styles, when you post on Twitter, you should also share the same message on Facebook and TikTok. That’s balance,” he said.

Nafiu also encouraged information officers to think strategically and entrepreneurially, leveraging communication as a tool to create value and strengthen the NYSC’s institutional reputation.

“We must invest in ideas and content that generate value. As communication professionals, you are the image-making arm of the NYSC. If people don’t hear us clearly or misunderstand our messages, it’s your responsibility to advise management on improving our communication,” he added.

In his remarks, the Director of Press and Public Relations, Mr. Emeka Mgbemena, highlighted the workshop’s role in sharpening officers’ professional skills and deepening their understanding of modern communication and reputation management practices.

“These engagements continue to enhance our capacity for strategic storytelling in promoting the NYSC’s mission, vision, and accomplishments,” he noted.

Mgbemena added that the workshop was designed to refresh participants’ knowledge and equip them with effective strategies for managing information, engaging stakeholders, and projecting the scheme’s policies and achievements.

“The workshop was designed to refresh and equip officers with the latest strategies for managing information, engaging stakeholders effectively, and showcasing the policies, programmes, and accomplishments of the NYSC scheme,” he explained.

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Nigeria at 66: ‘We Must Not Lose Faith in Nigeria’ — FCC Boss Omidiran

Published

16 hours ago

October 1, 2026

The Gleamer

Joel Ajayi

The Executive Chairman of the Federal Character Commission (FCC), Honorable Hulayat Motunrayo Omidiran, has called on Nigerians to use the occasion of the nation’s 66th Independence Anniversary to renew their faith in Nigeria, strengthen national unity and recommit themselves to building a more inclusive and prosperous country.

In her 66th Independence Day message, Hon. Omidiran described October 1 as more than a celebration of freedom, saying the anniversary provides an opportunity for Nigerians to reflect on the country’s journey, acknowledge its progress and challenges, and renew the collective determination to build a nation where every citizen has a sense of belonging.

According to the FCC Executive Chairman, the Federal Character Principle remains particularly important to the quest for national cohesion because equitable representation promotes a sense of ownership and confidence in the Nigerian project.

“Nigeria is a nation of great diversity and
enormous potential. Our responsibility is to ensure that this diversity becomes a bridge that connects us rather than a barrier that separates us. Every Nigerian deserves to feel that he or she belongs to this country and has a role to play in its development,” Omidiran said.

The FCC boss called on government institutions at all levels to remain committed to fairness, equity, accountability and inclusive governance, while urging citizens to support efforts aimed at strengthening national institutions and promoting peaceful coexistence.

“We must not lose faith in Nigeria. The challenges before us are real, but so are the opportunities and the enormous human and natural resources available to us. Every citizen has a responsibility to contribute his or her own quota to building the Nigeria we desire,” she stated.

The FCC Executive Chairman also urged young Nigerians to remain committed to acquiring knowledge and skills, entrepreneurship, innovation, sports and other productive ventures, describing the youth as critical stakeholders in the country’s future.

“As we celebrate 66 years of independence, let us remember that the Nigeria we want cannot be built by government alone. It requires the commitment of all of us – leaders and citizens, young and old, from every part of the federation. Together, we can build a Nigeria where justice, fairness, opportunity and peace are available to all,” she said.

Omidiran reaffirmed the FCC’s commitment to the effective discharge of its constitutional mandate and to supporting efforts that promote equitable representation and inclusive national development across the federation.

The former lawmaker wished Nigerians at home and abroad a peaceful and memorable 66th Independence Anniversary, praying for continued peace, stability, prosperity and progress for the Federal Republic of Nigeria.

“Our differences should never be greater than our common identity as Nigerians. Let us continue to choose unity over division, service over self-interest and hope over despair. The Nigeria of our dreams is possible if we all play our part,” Omidiran said.

“On behalf of the Federal Character Commission, I congratulate all Nigerians on this 66th Independence Anniversary. May this occasion renew our patriotism, strengthen our unity and inspire us to work together for a stronger, more equitable and prosperous Nigeria. May God bless the Federal Republic of Nigeria,” she added.

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