News
NYSC DG Tasks Media Team to Reinvent Communication Strategy
Joel Ajayi
The Director-General of the National Youth Service Corps (NYSC), Brig.-Gen. Olakunle Nafiu, has charged the scheme’s Information, Protocol, and Media officers to move beyond routine publicity and embrace strategic, innovative communication that strengthens the NYSC’s image and visibility.
Brig.-Gen. Nafiu gave the charge on Monday during the 2025 Combined Workshop for IPR, Protocol, FOI, and Media Officers, held in Abuja.
The two-day workshop, themed “Building Capacity of NYSC Public Relations Officers for Strategic Communication and Reputation Management,” focuses on communication innovation, institutional branding, and reputation enhancement.
He emphasised the need for communication officers to prioritise perception management, image building, and relationship development through creativity, storytelling, and data-driven insights.
“An effective communication strategy must reflect the political and cultural environments we operate in, free from political or religious bias,” he stated. “Every state office represents a subsystem of Nigeria’s national identity and must be sensitive to its environment.”
The NYSC helmsman further urged officers to embrace multi-platform engagement to reach diverse audiences across generations.
“Because of generational gaps and varied communication styles, when you post on Twitter, you should also share the same message on Facebook and TikTok. That’s balance,” he said.
Nafiu also encouraged information officers to think strategically and entrepreneurially, leveraging communication as a tool to create value and strengthen the NYSC’s institutional reputation.
“We must invest in ideas and content that generate value. As communication professionals, you are the image-making arm of the NYSC. If people don’t hear us clearly or misunderstand our messages, it’s your responsibility to advise management on improving our communication,” he added.
In his remarks, the Director of Press and Public Relations, Mr. Emeka Mgbemena, highlighted the workshop’s role in sharpening officers’ professional skills and deepening their understanding of modern communication and reputation management practices.
“These engagements continue to enhance our capacity for strategic storytelling in promoting the NYSC’s mission, vision, and accomplishments,” he noted.
Mgbemena added that the workshop was designed to refresh participants’ knowledge and equip them with effective strategies for managing information, engaging stakeholders, and projecting the scheme’s policies and achievements.
“The workshop was designed to refresh and equip officers with the latest strategies for managing information, engaging stakeholders effectively, and showcasing the policies, programmes, and accomplishments of the NYSC scheme,” he explained.
News
DNKI President Champions Humanitarian Service, Sustainable Community Development
Cyril Samania
The President of De Norsemen Kclub International (DNKI), Chief Oliver Patrick Ityohegh, has reaffirmed the organisation’s commitment to humanitarian service, stressing the importance of supporting vulnerable people and improving community welfare beyond the annual celebration of Humanitarian Day.
Ityohegh stated this during the organisation’s Cauldron Night and Award Presentation held to commemorate its 2026 Humanitarian Day celebration, theme: “Humanity First: Advancing Hope, Dignity and Community Well-being.” organised by the DNKI Abuja Chapter.
He emphasised that humanitarian service should be a continuous responsibility driven by compassion, solidarity and a commitment to making a meaningful difference in society.
According to him, DNKI’s humanitarian activities reflect its dedication to giving back to society and supporting people in need, while encouraging members to sustain initiatives that promote human dignity and community well-being.
He added that the organisation would continue to strengthen its humanitarian engagements through practical interventions aimed at improving the lives of vulnerable people and promoting community development.
Speaking at the event, the representative of the Abuja Chapter Chairman and Chairman of its Advisory Council, Prince Efiong Okpe, said the organisation’s humanitarian activities extended beyond the annual celebration of Humanitarian Day on October 15.
Okpe explained that DNKI undertook several initiatives throughout the year, including blood donation exercises, visits to hospitals and correctional centres, as well as support for orphanages and other vulnerable groups.
According to him, the organisation also collaborated with humanitarian bodies in the Federal Capital Territory (FCT) to identify areas of need and provide assistance within its available resources.
He described Humanitarian Day as an opportunity for members to renew their commitment to service and demonstrate solidarity with people facing difficult circumstances.
Earlier, the Chairman of the Planning Committee and Coordinator of the DNKI Gwagwalada Zone, Mr Etudaiye Hamzat, disclosed that the chapter had provided financial assistance to some members to help pay their children’s school fees, alongside distributing bags of rice and other relief items to members experiencing hardship.
Hamzat explained that the interventions followed concerns over the difficulties some members faced in meeting their family responsibilities, particularly the rising cost of their children’s education.
He maintained that supporting members in need was consistent with the organisation’s humanitarian principles, adding that DNKI remained committed to extending assistance to non-members and vulnerable communities as part of its commitment to leading by example.
Looking ahead, Hamzat said the Abuja Chapter planned to expand its humanitarian outreach to remote communities within the FCT, with particular attention to orphanages, schools and widows facing difficulties in meeting their family responsibilities.
He also recalled previous interventions for internally displaced persons (IDPs), which included the distribution of food, clothing and educational materials, noting that the chapter intended to scale up such initiatives in the coming year.
The highlight of the event was the presentation of awards to outstanding members and distinguished non-members in recognition of their contributions to humanitarian service.
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