Culture and Tourism
Odusanwo Receives Enconmium, Conferred The ATB Global Brand Ambassador
Joel Ajayi
The President of the African Tourism Board (ATB), Mr. Cuthbert Ncube has conferred the Board’s Global Brand Ambassador of ATB on Chief Abiodun Odusanwo and lauded the uncommon leadership style of Chief Odusanwo in Championing the cause of tourism promotion as head of the ITPN Institute, and in particular, the highlights on the African Continental Free Trade Agreement (AfCFTA) in its annual flagship event; the Tourism Transportation Summit and Expo during the closing ceremony of the 6th edition of the Summit and Expo held in Abuja.
Chief Abiodun Odusanwo who is the National President of the Institute for Tourism Professionals of Nigeria (ITPN) and organizer of the National Tourism Transportation Summit and Expo in collaboration with public and private sector industrial players and stakeholders of the industry, bagged the award in view of the needed enlightenment campaigns and much promotion and publicity he accorded the AfCFTA regime implementation that if researched papers presented at the Summit are to be adequately adhered to, Africa’s dream of a liberal single market economy would be achieved.
Mr. Ncube who stated that ATB aims at ensuring that Africa becomes one tourism destination of choice in the world, noted that it is the promotional activities of the likes of Chief Abiodun Odusanwo at the ITPN in tourism professional certification and promotional activities such as the National Tourism Transportation Summit and Expo that the dream of entrenching Tourism as a vital sectorial player in African economy will be realizable.
In his acceptance speech, Chief Odusanwo who expressed his gratitude for the honour done to him by the leadership of the African Tourism Board, stated further that the award is a wake-up call for him to do more in his efforts at promoting travel tourism and hospitality in Nigeria and Africa as a whole in terms of professional certificate of the manpower that will deliver competent service in the industry in entrench tourism as the preferred sector in national and continental economic diversification drives.
Chief Odusanwo further call on all stakeholders and key players in the industry to cooperate with one another in mutual synergy for the growth and development of the industry, stressing the Nigerian tourism industry should not suffer much policy summersault if players in the industry, particularly the organized private sector are united in their goals for a dynamic and purposeful industry that tourism is meant to be.
Mr. Ncube who was in Nigeria at the instance of the National Tourism Transportation Summit and Expo, had earlier delivered a paper at the Summit titled: Agenda 2063: The Africa We Want and the AfCFTA Agreement said Africa has the potentials and capacity in both material and human resources to bail itself out of its scourge of underdevelopment if the people will look inward rather than outside for its developmental solutions.
Creative Industry
NTDA Strengthens Tourism Growth Through Partnership with African Travel Commission (ATC)
Joel Ajayi
The Nigerian Tourism Development Authority (NTDA) has taken a significant step toward advancing tourism development across the country by partnering with the African Travel Commission (ATC).
This strategic alliance was re-echoed during a recent meeting at the NTDA Headquarters in Abuja where ATC met with the Director Overseeing the Office of Director-General, Mr. Richard Ovie Esewhaye to discuss a unified approach aimed at boosting tourism.
The ATC delegation was Led by Dr. Lucky George, Executive Director of the ATC, who espoused the need to leverage our collective strengths to promote sustainable tourism growth and cultural exchange within Nigeria and indeed Africa.
In his response, the Director Overseeing the Office of Director-General observed that tourism development has been a cliche for a long time in Nigeria with past administrations paying lip service to the sector. He expressed commitment to effecting a paradigm shift towards practical tourism growth under the present administration.
As the NTDA and ATC plan to jointly develop campaigns that highlight the rich cultural heritage and emerging travel experience of Nigerians and Africans, a major stakeholder that will now be engaged is the travel press.
This was re-emphasised during the session with both parties in agreement that the essence was to pool resources and expertise in order to attract a broader international audience that will key into the new impetus engineered by NTDA and ATC.
In his closing statement, Mr. Esewhaye underscored the potential for this collaboration to create jobs and enhance infrastructure, stating, “This partnership is a testament to our shared vision of transforming Nigeria and Africa’s tourism landscape.”
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