Culture and Tourism

Odusanwo Receives Enconmium, Conferred The ATB Global Brand Ambassador

Published

3 years ago

May 16, 2023

Joel Ajayi
The President of the African Tourism Board (ATB), Mr. Cuthbert Ncube has conferred the Board’s Global Brand Ambassador of ATB on Chief Abiodun Odusanwo and lauded the uncommon leadership style of Chief Odusanwo in Championing the cause of tourism promotion as head of the ITPN Institute, and in particular, the highlights on the African Continental Free Trade Agreement (AfCFTA) in its annual flagship event; the Tourism Transportation Summit and Expo during the closing ceremony of the 6th edition of the Summit and Expo held in Abuja.

Chief Abiodun Odusanwo who is the National President of the Institute for Tourism Professionals of Nigeria (ITPN) and organizer of the National Tourism Transportation Summit and Expo in collaboration with public and private sector industrial players and stakeholders of the industry, bagged the award in view of the needed enlightenment campaigns and much promotion and publicity he accorded the AfCFTA regime implementation that if researched papers presented at the Summit are to be adequately adhered to, Africa’s dream of a liberal single market economy would be achieved.

Mr. Ncube who stated that ATB aims at ensuring that Africa becomes one tourism destination of choice in the world, noted that it is the promotional activities of the likes of Chief Abiodun Odusanwo at the ITPN in tourism professional certification and promotional activities such as the National Tourism Transportation Summit and Expo that the dream of entrenching Tourism as a vital sectorial player in African economy will be realizable.

In his acceptance speech, Chief Odusanwo who expressed his gratitude for the honour done to him by the leadership of the African Tourism Board, stated further that the award is a wake-up call for him to do more in his efforts at promoting travel tourism and hospitality in Nigeria and Africa as a whole in terms of professional certificate of the manpower that will deliver competent service in the industry in entrench tourism as the preferred sector in national and continental economic diversification drives.

Chief Odusanwo further call on all stakeholders and key players in the industry to cooperate with one another in mutual synergy for the growth and development of the industry, stressing the Nigerian tourism industry should not suffer much policy summersault if players in the industry, particularly the organized private sector are united in their goals for a dynamic and purposeful industry that tourism is meant to be.

Mr. Ncube who was in Nigeria at the instance of the National Tourism Transportation Summit and Expo, had earlier delivered a paper at the Summit titled: Agenda 2063: The Africa We Want and the AfCFTA Agreement said Africa has the potentials and capacity in both material and human resources to bail itself out of its scourge of underdevelopment if the people will look inward rather than outside for its developmental solutions.

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Culture and Tourism

Awakan Marks First Anniversary as NTDA DG, Charts New Course for Tourism Sector

Published

1 week ago

September 24, 2026

The Gleamer

Joel Ajayi

As the Nigerian Tourism Development Authority (NTDA) enters its second year under the leadership of the Director-General, Mr. Ola Awakan, the focus will remain on building partnerships and converting Nigeria’s tourism assets into greater opportunities for investment and accelerated economic growth.

That simple message framed the one year scorecard presented on Wednesday by Mr. Awakan during NTDA Tourism Week 2026 and activities leading to World Tourism Day held in Abuja.

“Nigeria does not lack tourism assets,” Awakan said. “What is required is a system that connects these assets to investments, jobs, technology, enterprise and sustainable economic value.” He added.

Reeling out his scorecard, Awakan observed that over the past year, the Authority concentrated on stakeholder engagement, innovation, investment facilitation, digital transformation, destination marketing, tourism intelligence and institution building.

He explained that efforts have been made towards deeper collaboration with government institutions, traditional institutions, private-sector operators, development partners, financial institutions, professional bodies, communities and international partners.

On the digital front, the NTDA boss said the Authority has advanced NITOUREY, a dedicated tourism streaming platform and content ecosystem meant to take Nigerian destinations, culture and experiences to wider audiences, in alignment with this year’s World Tourism Day theme, “Digital agenda and artificial intelligence to redesign Tourism”.

He also identified Naija Flavour as a flagship project to position Nigerian cuisine as both a tourism asset and a tool for cultural diplomacy, linking tourism to Nollywood, music, fashion, food, festivals and digital creativity.

Speaking further, Awakan reiterated that the NTDA is also digitising tourism enterprise accreditation and regulatory processes while developing a grassroots tourism framework to identify, document and promote assets across Nigeria’s 774 local government areas.

Internationally, NTDA has expanded ties with tourism institutions, diplomatic missions, development partners and global organisations on technical cooperation, investment, destination marketing, capacity building, cultural diplomacy and market access.

The NTDA helmsman however recognised that challenges remain such as infrastructure gaps, weak tourism data, limited connectivity to some destinations, security concerns in certain locations, regulatory compliance shortfalls and the need for stronger private-sector participation.

Awakan remained positive looking ahead with his priorities including the mobilisation of more tourism investment, accelerating the development of viable assets, expanding domestic and international marketing through deeper digital transformation, strengthening regulation, increasing community participation, building capacity of tourism professionals and deepening partnerships with international tourism institutions.

The DG also announced plans for the expanded Naija Flavour International Tourism Expo to be unveiled in Abuja later this year making it the ultimate platform aimed at drawing international participation, investors and development partners into the sector.

While thanking President Bola Tinubu GCFR for giving him the opportunity to serve, he added that, “One year in office is not the destination. It is a checkpoint,” reiterating that the next phase would require stronger partnerships, greater investment and sustained institutional commitment.

Earlier, the Director of Marketing and Promotion of NTDA Mr. Olufemi Akinyele, said the milestone was being marked as part of NTDA Tourism Week, which began with a road walk and a guided tour of Abuja under the theme “Digital Vibes, Nigerian Pride: Celebrating Tourism, Culture and People.”

Government and industry representatives at the event congratulated the Director General and commended the Authority’s increased engagement with tourism stakeholders.

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