Sports
Olofinjana Unveiled as SuperWinleague Lottery Brand Ambassador
Joel Ajayi
Former Super Eagles midfielder and Chelsea Africa Chief Scouting Manager, Seyi George Olofinjana, was unveiled on Wednesday in Lagos as the brand ambassador for the new lottery brand, SuperWinleague Lottery, and its associated football project.
Speaking during the brand launch at the MTN office in Falomo, the Chief Operating Officer of DayEmpire Sports Marketing Management Company Ltd, Mr. Yemisi Ayodeji Daniel, said:“We are launching a major project today that creates opportunities for footballers, fans, and other stakeholders to fulfill their dreams.
We are therefore excited to have former Super Eagles and Stoke City midfielder, Seyi George Olofinjana, as our brand ambassador for the SuperWinleague Lottery and related projects.
This partnership with leading telecommunications company MTN and a renowned footballer underscores the significance of this project.
Their decision to partner with DAYEMPIRE SMM confirms that this initiative is anchored on integrity, promise-keeping, and the protection of our core values as an organization.
At DAYEmpire Sports SMM, we not only keep our promises, we uphold our integrity because we want to build an international brand that will stand the test of time.”
On his part, Olofinjana expressed confidence in the project, saying he was staking his hard-earned reputation on the brand because he believes every promise made will be fulfilled.
The SuperWinleague Lottery and SuperWinleague offer footballers and fans a unique experience, including chances to win fantastic prizes, trials with European clubs, and opportunities to watch the best leagues in Europe.
Winners will be rewarded daily with cash prizes, jerseys, and football boots, with the ultimate prize being a trial opportunity in Europe for the best player. Fans will also enjoy all-expense-paid trips to watch top clubs in England.
Sports
PremiumTrust Bank Abuja City International Half Marathon Earns World Athletics Label
Nigeria’s foremost Sports Company, Nilayo Sports Management Limited (NSML) has announced the second edition of the PremiumTrust Bank Abuja City International Half Marathon, set to light up Nigeria’s capital city on Saturday, December 6, 2025.
With the theme “Steady Strides,” this year’s race captures the measured rhythm and determined pace that define world-class long-distance running, a reflection of the steady progress and ambitious vision shaping the marathon’s evolution into a global platinum-labelled event.
In a historic milestone for Nigerian sports, the PremiumTrust Bank Abuja City International Half Marathon has been officially awarded the prestigious World Athletics Label for its second edition, a distinction achieved in record time. This remarkable feat makes it the first marathon globally to earn the label so swiftly, underscoring both the organizational excellence of NSML and the dynamic rise of PremiumTrust Bank, currently celebrated as Nigeria’s fastest-growing commercial bank.
The 2025 edition is expected to attract elite international athletes, top local runners, and marathon enthusiasts from around the world, alongside officials from World Athletics who will oversee the competition.
Speaking on the announcement, Managing Director of Nilayo Sports Management Limited, Yetunde Olopade, expressed excitement about the unique partnership with PremiumTrust Bank.
“This second edition is fundamentally unique because it represents the first-ever true super-partnership on such a dynamic sports property in our nation and arguably, globally. PremiumTrust Bank is not just a sponsor but the sole partner anchoring the establishment, organization, and consolidation of a global marathon in Nigeria’s capital city.
” We are proud and grateful for the bank’s visionary leadership, which not only recognized the immense potential of the first edition but is now single-handedly driving the race toward international acclaim.”
Managing Director of PremiumTrust Bank, Dr. Emmanuel Efe Emefienim (CON) emphasized the shared values underpinning the partnership.
“PremiumTrust Bank is built on the philosophy of rapid, impactful, and sustainable growth, and the theme of this year’s marathon perfectly reflects our operational ethos.”
“Attaining World Athletics Label status in just the second year validates that our investment is yielding world-class outcomes. We are deeply proud to be the sole partner building this monumental legacy, reinforcing our commitment to sports development, community wellbeing, excellence, and platforms where champions are made.”
The PremiumTrust Bank Abuja City International Half Marathon 2025 promises to be a spectacular celebration of endurance, athleticism, and community spirit, further strengthening Abuja’s status on the global racing calendar.
Registration for participants is currently open as it promises to be another marathon spectacle on the 6th of December 2025.
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