Creative Industry
Ooni of Ife Backs Awakan as NTDA, OJAJA Seal MoU to Transform Nigeria’s Tourism Sector
Cyril Ogar
The Ooni of Ife, His Imperial Majesty, Adeyeye Enitan Ogunwusi, Ojaja II has thrown his royal weight behind the Director-General of Nigerian Tourism Development Authority (NTDA), Dr. Ola Awakan.
In a landmark move poised to elevate Nigeria’s tourism landscape, the NTDA and OJAJA Pan Africa Ltd, led by its Chairman, His Imperial Majesty, the Ooni of Ife have signed a Memorandum of Understanding (MoU) aimed at formalising the federal agency’s mandate with the private-sector expertise of OJAJA.
The partnership aims to harness Nigeria’s rich cultural heritage, cuisine and hospitality to drive economic growth, positioning tourism as a cornerstone of national development.
During the signing ceremony, NTDA’s Director General praised the Ooni as an “epitome of culture, a father, and a staunch supporter of the youth,” acknowledging him as a true royal figure.
Speaking further, the DG added that the partnership is in line with President Bola Tinubu’s Renewed Hope Agenda of diversification from oil and amplification of the PPP initiative.
“This partnership promises transformative benefits for Nigeria’s tourism industry, including economic diversification beyond oil dependency in line with President Bola Tinubu’s Renewed Hope Agenda.” Awakan stated.
“By utilising our storytelling capabilities, we can generate sustainable revenue and attract investments, create jobs, and boost foreign exchange inflows.” He added.
In response, the Ooni eulogised the DG’s professionalism and dedication, noting his pivotal role in initiatives like the Royal African Youth leadership Forum.
The Ooni encouraged continued promotion of youth interests in tourism, highlighting the DG’s nationwide experience and commitment to Nigeria’s diversity.
He expressed gratitude to President Bola Tinubu for appointing a youthful leader to head the NTDA, remarking that he himself embodies youthful energy in cultural stewardship.
The event featured symbolic gestures underscoring the partnership’s focus with the DG presenting the Ooni souvenirs, including a plaque of Naija Flavour, as emblems to propel Nigeria’s tourism and cultural diplomacy.
OJAJA, a Pan-African platform specializing in cultural branding and investment facilitation, brings private capital and diaspora networks to the table, creating a synergistic public-private framework for sustainable tourism advancement.
Looking forward, the NTDA-OJAJA alliance sets a blueprint for tourism-led prosperity, promising lasting impacts on employment, revenue and global visibility.
Creative Industry
Emirates Holidays Unveils Thailand Pass with Up to 40% Savings
Joel Ajayi
Emirates Holidays has introduced the Thailand Pass, offering travellers exclusive discounts and complimentary benefits across shopping, dining, leisure and tourist attractions in Thailand.
The initiative provides Emirates Holidays customers travelling to Thailand with savings of up to 40 per cent, with no minimum spending requirement, alongside special offers designed to enhance their holiday experience.
Under the programme, customers can redeem shopping and dining vouchers at 14 participating malls across Bangkok, Phuket, Koh Samui, Pattaya, Krabi and Chiang Mai. To access the benefits, travellers are required to present their vouchers and a copy of their passports at participating outlets to collect their Welcome Packages.
The Thailand Pass also includes complimentary shuttle services between centralwOrld and Central Village Bangkok, as well as free VIP lounge access at both locations.
Beyond shopping and dining, customers can enjoy Buy One, Get One Free offers on selected attractions and experiences across Bangkok, Phuket, Pattaya and Krabi. Participating brands include Playsquare Laser Tag, Playmondo, Swensen’s, Auntie Anne’s, Aquaria Phuket, OTO Playpark and Monowheel.
The package also offers an additional five per cent discount on Karmakamet wellness products.
The launch comes as Thailand continues to attract Emirates Holidays customers, with bookings increasing by 10 per cent year-on-year, according to the company.
The initiative further strengthens Emirates’ presence in the Southeast Asian destination. The airline recently deployed its Airbus A350 aircraft to Phuket and currently operates retrofitted Airbus A380 and Boeing 777 aircraft featuring Premium Economy cabins on services to Bangkok.
Emirates operates 49 weekly flights to Thailand, reflecting sustained demand for the destination and supporting the introduction of additional holiday benefits.
The Thailand Pass applies to eligible package bookings made until March 31, 2027. Customers can secure their holidays with a deposit and benefit from a flexible cancellation policy, providing additional time to arrange visas where necessary or make changes to their travel plans.
The offer is available to Emirates Holidays customers booking from selected markets, including Nigeria, South Africa, Kenya, the United Arab Emirates, the United States, the United Kingdom’s neighbouring European markets and other participating countries.
Further information, including eligibility requirements and terms and conditions, is available at Emirates Holidays Thailand.
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