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Over ₦5 Million Up for Grabs as 2025 Sam Oguche/Bullet Energy Drink Skills Challenge Kicks Off November 14

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Joel Ajayi

Over the years, the Sam Oguche/Bullet Energy Drink Basketball Tournament has become a major grassroots platform impacting the lives of young Nigerians. Many talented youths have realized their dreams through this initiative, which continues to inspire and empower communities across the country.

Building on these successes, this year’s edition slated for 14th to 15th of November in Abuja promises to be even bigger, featuring over 5,000 young participants who will compete in various exciting categories.

The event will feature over 5,000 national dancers across the country; 24 Young basketballers will be selected to play an important all-star Game and other impactful event.

The MO Basketball Arena in Zone 5 part of FCT is expected to come alive with creativity, energy, and skill when the 2025 edition, tagged Sam Oguche/Bullet Energy Drink Basketball Skills Challenge, tips off. Winners across different categories will share a total prize of over ₦5 million, making it one of the most anticipated sporting and entertainment events of the year.

Speaking at a press conference in Abuja on Friday, the convener, Samuel Oguche, expressed his appreciation to the media and partners for their continued support.

“First of all, we just want to appreciate everyone for being here with us today and for giving us this opportunity once again. This isn’t our first time partnering with you, and as always, Bullet Energy Drink has continued to stand firmly behind basketball Nigeria’s second most popular sport. For the past 10 years, Bullet has consistently supported the growth and promotion of the game,” Oguche said.

He added that the 2025 edition will bring a new level of excitement, combining sports and entertainment in a way never seen before.

“For the first time ever in Abuja, we’re hosting a National Dance Battle  something truly unique and unprecedented.

“Dancers from across the country will converge in the city to compete for supremacy and a grand prize of ₦5 million. Alongside that, we’ll host an All-Star Basketball Game, featuring the best 24 players from Abuja and its environs on Saturday, November 15th.

“We’re also introducing something completely new to Nigeria  a Basketball Skills Challenge, inspired by the NBA and global sports traditions. We’re proud to be the first brand to bring this kind of experience to Nigerian basketball. This event is all about innovation, excitement, and celebrating talent,” he said.

In his remarks, the representative of Bullet Energy Drink, Mr. Benedict Okoye, reaffirmed the brand’s commitment to supporting the development of sports and entertainment in Nigeria.

“We are truly delighted to be part of this initiative once again. Bullet has proudly supported basketball for the past 10 years, and it’s been an incredible journey watching the sport grow rapidly across the country,” Okoye said.

He noted that adding dance to the event was a strategic move to expand the impact of the brand’s engagement with youth and creativity.

“Dance is a universal language that everyone enjoys and connects with. We want to explore new horizons and creatively blend the beverage industry with dance and sports, not just in Nigeria but as a model that can inspire similar collaborations globally.

“Moving forward, we’re confident that this initiative will be a success  and when it does, we’ll do even more. Our goal is to continue supporting Nigeria’s entertainment and creative community — whether through sports, dance, music, or other cultural expressions.

“We’re proud to play our part in creating opportunities and providing platforms that keep entertainment alive and thriving in Nigeria,” he added.

This year’s edition promises to be a celebration of talent, creativity, and youthful energy, reaffirming Bullet Energy Drink’s place as a leading supporter of grassroots sports and entertainment development in Nigeria.

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Basketball

Fresh Ideas, Science Needed to Revitalise Basketball —ABA

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Cyril Ogar

President/Founder, Amateur Basketball Academies, ABA, Aliyu Lucky Abubakar has called for a scientific and pragmatic approach to rediscovering the game of basketball in the North East.

The former player of many teams in Nigeria stated this on Saturday during training of coaches in Yola,  Adamawa State.

Aliyu said the training is aimed to arm Coaches so they can, in turn, reach the children, especially those that ABA may not. The Deputy Comptroller in Nigeria Customs Service decried non-challant attitudes of the stakeholders in the development of basketball in the North East.

” Basketball is fading in the North East, and we at ABA will not allow it to die.”

“Adamawa was once a force in the game of basketball but had fallen behind. Our plan is to discover talent through coaching training, nurture it, and carry it from state level to the national team, and eventually, the global stage.” The basketball administrator said.

In his keynote message to the participants, which centered on the theme, “HOPE,” Harnessing opportunity, Organising for excellence, Promoting players’ development, and Empowering the next generation, Aliyu said, is far more than a drill instructors.

” Every child you see on a basketball court  has a dream, and it is our job as a coach to spot it early and give it somewhere to go.” He concluded.

In his lecture titled, ” Who is a Coach”, Emmanuel Odah, the head Coach, FCT Basketball and former National Juniors team, described a coach as a committed, organised, affectionate, caring and humble.

” Commitment is consistency, and consistency is mother of progress; humility comes first because a coach who can not control himself can never control a game,” Odah insisted.

Other instructors at the training include ABA head of technical, Coach Adeka Daudu, as well as Coach Alexander Anyebe Ujoh, who spoke about the relationship between a coach and child in his care.

Coaches at the training commended ABA for its boldness to give hopes to basketball coaches all over the country. They promised that lessons learned would reshape and reset their mind on the job. They said the training will help them in understanding their role not only as an instructor but also grooming the children for a better future.

Among guests at the event include FCT Acting Director of Sports, Mr. Iyiola Ogundele and Bayelsa Veteran Basketball administrator,  Coach Tony

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