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Premium Trust Bank unveil Amusan, Brume as Ambassadors
It was with fun and pageantry that one of the newest financial institutions in the country, Premium Trust bank unveiled two of Nigerians biggest athletes, Tobi Amusan and Ese Brume as their Brand Ambassadors.
Tobi Amusan in 2022 had blaze several trails culminating in winning the World Championships and creating a new World Record in the Women 100m hurdles, first for any Nigerian living or dead, while Brume has been consistent since winning a bronze medal at the last Olympic Games in Tokyo before further medals at the World Indoors, World Championships and the Commonwealth Games.
Speaking at the unveiling, the minister of Youth and Sports Development, Sunday Dare, said the two athletes signpost the future of the country’s athletes.
He also called on corporate organisations and individuals not to wait until the athletes are crown champions before associating with them, they should invest with them when they are young.
“These athletes never relent, always thrive, consistent in their performances,” the minister said.
“Even on the big stage, they knew they had it in them and they never stop and when the time came, they showed up big time, they showed up for themselves first having done the sacrifices, gone through the discipline, because if you have talents and you don’t add discipline to it, you cannot excel.
“I want to thank Tobi for doing that job in Oregon, not just breaking the record, but breaking it twice same night. I am thanking you on behalf of this country Nigeria, we are grateful.
“Brume on her part, most telling moment for me at the Olympics in Tokyo was the moment finished fourth in her race, the only person that could comfort her is Ese, not even her coach could do that, I am happy seeing the two of them here, happy to see what they have attained so far.
“Ese came third at the Olympics, but to us, it was a Golden Bronze, thank you because when you came to the Commonwealth games, you did it again.”
Also speaking at the unveiling, the MD/CEO of the bank, Emmanuel Emefienim, said the major goal of the bank is to support growth hence the maxim ‘Together for Growth’.
According to Emefienim, they decided to associate with the two renown athletes to drive towards enabling growth they put into their story.
He added: “This should serve as motivation to other athletes who dare to be different and win no matter their background, obstacles they have been through to get to where they are today.
“The two athletes’ story is just like the bank and I am happy with where we are today and we hope the partnerships bring great impact to the athletes, the sports industry and the country.”
The two athletes appreciated the bank for counting them worthy to be the Brand Ambassador and promised to maintain the standard expected of them.
Featured
Nigeria’s Historic Bid for the 2030 Commonwealth Games: A Call for National and Global Support
Joel Ajayi
Nigeria is poised to make history as it seeks to host the Centenary Commonwealth Games in 2030, a monumental opportunity that promises to transform the nation’s economy, infrastructure, and global standing.
More than a sporting spectacle, the Games would serve as a catalyst for development across multiple sectors, leaving behind a legacy of national pride and sustainable growth.
The benefits of hosting the Games extend far beyond the sports arena. Nigeria stands to gain both empirical and non-empirical advantages, with direct, indirect, and induced impacts that will touch every corner of society. Infrastructural development will take center stage, with new facilities such as indoor sports halls, conference centers, and improved road networks reshaping urban landscapes while strengthening the nation’s capacity to host future international events.
Economic growth is another significant dividend. Over 10,000 jobs are expected to be created, spanning construction, facility management, event planning, and tourism services.
The hospitality industry will undergo major improvements as hotels and resorts are upgraded to meet international standards, while local restaurants, lounges, and tourist attractions will see a surge in patronage from international visitors. Small and medium enterprises, particularly in the transport, finance, and food service sectors, will become some of the greatest beneficiaries, as the Games generate new demand and expand opportunities for local businesses.
The Commonwealth Games will also accelerate the growth of Nigeria’s sports industry.
Investments in training facilities, coaching, and talent development will inspire a new generation of athletes, ensuring long-term benefits that extend beyond 2030, a major focus of the President Bola Tinubu administration.
At the same time, the process of preparing for the Games will create opportunities for Nigerians to learn new crafts, acquire technical skills, and engage in global-standard event management, thereby strengthening human capacity and innovation across industries.
Mallam Shehu Dikko, Chairman of the Nigeria Sports Commission, and Hon. Bukola Olopade, the Director General, have been widely recognized for their tireless and visionary leadership in repositioning Nigeria’s sporting sector.
Their commitment to facilitating infrastructural development and strengthening grassroots sports development has laid the foundation for Nigeria’s bold bid to host the 2030 Commonwealth Games. Under their leadership, the NSC is fostering strategic partnerships and driving innovation in sports administration, they have demonstrated the nation’s readiness to stage an event of such global magnitude.
Beyond the tangible gains, the hosting of the 2030 Commonwealth Games carries profound symbolic value. It would be a moment of unity and pride, a chance for Nigeria to showcase its cultural richness, resilience, and excellence to the world.
As a centenary edition, the Games would stand as a historic milestone not just for the Commonwealth but for Nigeria itself, cementing its place on the global stage as a capable, ambitious, and forward-looking nation.
The gains from hosting the Commonwealth Games can never be undermined or overemphasized. This is Nigeria’s time to step forward and show the world our resilience, and excellence. We call on every Nigerian, across sectors and communities, to support this noble aspiration.
Nigeria’s pursuit of the 2030 Commonwealth Games is a vision for transformation, a blueprint for national development, and a legacy project that will inspire generations to come.
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