Sports
QuickMed seeks partnership with Nigeria Volleyball Federation
Chief Executive Officer (CEO) of QuickMed, Salefu Odaudu has indicated interest in collaborating with The Nigeria Volleyball Federations (NVBF) in order to empower the youths and create human capacity development through sports.
QuickMed is a trademark of AdaIn Technologies Limited and an emergency response platform that seeks to connect users to emergency responders at that critical point in time.
Odaudu while speaking with journalists in Abuja explained the pros and cons of QuickMed and its motive in partnering with the Nigeria Volleyball Federations (NVBF).
He said, “We are expected to come into the sporting arena through volleyball. They are actually one of our first potential partners within the sports domain and we want to encourage the athletes out there to bear in mind that QuickMed actually have them in mind.
“I want the players to be rest assured that QuickMed got their back. We are watching their home while they are out there representing their family and the Nation at large”.
He said, “At QuickMed, what we do is technologically connect users who are in need of emergency response at critical time using a proximity base that would refer people to that emergency responders within the shortest period of time”.
“In QuickMed we believe in empowering and encouraging youth involvement, human capacity development and we also believe that the sporting arena is that environment where we can harness and encourage the young talent amongst the citizens.
“QuickMed is not just out to deliver service connecting people, we are also interested in human capacity development as well as empowering young people.
“We want to also educate and create awareness that emergency, preparedness is of essences and the sports environment is a place that prepares people mentally physically. QuickMed feels through this arena we could reach to various homes and then reach out to everybody on the news on the subject of emergency and preparedness and awareness.”
Sports
SWAN President Calls for Gender-Fair Reporting in Sports Journalism
By Joel Ajayi
The President of the Sports Writers Association of Nigeria (SWAN), Isaiah Kemje Benjamin, has urged sports journalists to eliminate gender stereotypes and bias in their reports to promote fairness, inclusion and greater visibility for women in sports.
Benjamin made the call on Monday in Abuja while delivering a presentation titled “Gender-Sensitive Journalism: Removing Gender Stereotypes and Bias in Sports Reporting” at the Annual Women in Sports Leadership Training/Seminar for Journalists, organised by the Women Commission of the Nigeria Olympic Committee (NOC).
He said sports journalists play a critical role in shaping public opinion, influencing athletes’ visibility and determining which achievements receive recognition, sponsorship and investment.
According to him, the way the media reports women in sports can either reinforce existing barriers or help dismantle them.
Benjamin explained that gender-sensitive journalism requires fairness, accuracy, equality and inclusion, stressing that it does not mean giving female athletes favourable coverage or shielding them from legitimate criticism.
He identified common forms of bias in sports reporting, including giving men’s competitions greater prominence, focusing on female athletes’ appearance rather than performance, defining women by their marital or family status, and questioning their competence in leadership positions.
The SWAN president urged journalists to adopt respectful language, apply consistent professional standards and extend coverage beyond national teams to domestic leagues, grassroots competitions, female coaches, referees and sports administrators.
Using Nigeria’s sporting landscape as an example, he said the achievements of the Super Falcons deserved sustained analysis beyond match results, including discussions on investment, player development, professional leagues and grassroots structures.
He also noted that digital platforms offered opportunities to expand coverage of women’s sports but warned journalists against sensationalism, online harassment and sexist commentary.
Benjamin proposed seven measures, including gender-sensitive editorial guidelines, regular coverage audits, diversified sources, professional development, stronger grassroots reporting and measurable progress.
He called on SWAN to collaborate with the NOC, sports federations, leagues and clubs to improve access to information and strengthen women’s visibility in sports.
He urged journalists to ensure that athletes are judged by their performances and achievements rather than gender stereotypes.
“Gender-sensitive journalism must be fair, not favourable,” he said, emphasising that responsibility for change rests with reporters, editors, broadcasters, photographers and digital publishers.
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