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Double Your Effort To Sustain NYSC’s Positive Image, DG Charges PR Officers

Joel Ajayi
The Director General of National Youth Service Corps NYSC Brigadier General Shuaibu Ibrahim has asked the Scheme’s Public Relations Officers to re-double their effort toward sustaining its positive image adding that, their proactive engagement with general public has made the Scheme more visible.
NYSC Boss stated this at the opening ceremony of the scheme Press and Public Relations Officers’ Workshop on Wednesday in Abuja with the theme: “Entrenching New Techniques for Reputation Management in the New Normal.”

The Associate Professor Brig. Gen. Ibrahim who was represented at the occasion by NYSC’s Director of Ventures Mr. Muhammed Momoh commended the NYSC’s mouth-piece for their commitment and dedication to duty which has in no measure contribute to the developmental strides of the Scheme and the positive impact in the Country.
According to him, your proactive engagement with stakeholders and the general public has made the Scheme more visible while sustaining its positive image.
“As you are all aware, the role of Public Relations Officers in any organization is crucial given the fact that they are the image makers of such organizations. The training and retraining of this very important category of officers in the NYSC therefore is significant for the sustenance of the good image of the Scheme.

“It is also in line with Management’s desire to continuously motivate the Scheme’s workforce for better output.
“This workshop is organized to further improve the knowledge of our Public Relations Officers on how to manage the reputation of the Scheme and positively improve its image. Consequently, I implore you to use the forum to identify and address areas of challenges associated with the discharge of your work.
“Specifically, you are to continuously publicize the activities of the corps members in the area of rendering support in containing the spread of COVID-19, the Healthcare Initiative for Rural Dwellers, (HIRD), group and personal Community Development Services of the Corps members, as well as other areas of intervention in national development. You should also sensitize and inform the general public about the inclusion of the NYSC as member of the Federal Government’s Committee on Alternate School programme and the Technical Working Group on Local Content for the Mambilla Hydro-power project among other numerous achievements.
“In line with our quest to improve our operations, Management has commenced the construction of a state-of the-art ICT Center at the National Directorate Headquarters of the Scheme. It is expected that you will bring this, and other developmental strides of the Scheme to the notice of the general public.
He applauded the Public Relation Officers for their prompt responses to false stories concerning the NYSC; “Just as the new media can be deployed to enhance our job of sustaining the visibility for the Scheme, it can equally become a tool for mischief makers. It is therefore imperative that we must always be vigilant to monitor promptly, and refute or correct misconceptions about our operations often circulated by people who use the social media to achieve dubious objectives.
DG therefore, assured the management support and provision of enabling environment to enable them discharge their responsibilities optimally.

In her welcome addressed the Director of Press and Public Publications Mrs Adenike Adeyemi expressed that the Workshop is an annual programme which affords the PR officers a veritable platform to evaluate the Strategies, processes and challenges of managing the image of the Scheme.
She said: “This training therefore seeks to arm the PR officers with the aptitude to deploy effective PR strategies and media technologies required to discharge their mandate successfully in the new normal orchestrated by the current global pandemic.
“I therefore encourage all Workshop participants, to take advantage of this training to retool yourselves for optimum performance in your schedules.
Mrs, Adeyemi equally thanked the Director General for approving the purchase of communication equipment’s for the Orientation Broadcasting Service in our Camps across the nation. “This gesture has certainly enhanced effective and efficient dissemination of information during Orientation programmes.
Featured
Nigeria’s Historic Bid for the 2030 Commonwealth Games: A Call for National and Global Support

Joel Ajayi
Nigeria is poised to make history as it seeks to host the Centenary Commonwealth Games in 2030, a monumental opportunity that promises to transform the nation’s economy, infrastructure, and global standing.
More than a sporting spectacle, the Games would serve as a catalyst for development across multiple sectors, leaving behind a legacy of national pride and sustainable growth.
The benefits of hosting the Games extend far beyond the sports arena. Nigeria stands to gain both empirical and non-empirical advantages, with direct, indirect, and induced impacts that will touch every corner of society. Infrastructural development will take center stage, with new facilities such as indoor sports halls, conference centers, and improved road networks reshaping urban landscapes while strengthening the nation’s capacity to host future international events.
Economic growth is another significant dividend. Over 10,000 jobs are expected to be created, spanning construction, facility management, event planning, and tourism services.
The hospitality industry will undergo major improvements as hotels and resorts are upgraded to meet international standards, while local restaurants, lounges, and tourist attractions will see a surge in patronage from international visitors. Small and medium enterprises, particularly in the transport, finance, and food service sectors, will become some of the greatest beneficiaries, as the Games generate new demand and expand opportunities for local businesses.
The Commonwealth Games will also accelerate the growth of Nigeria’s sports industry.
Investments in training facilities, coaching, and talent development will inspire a new generation of athletes, ensuring long-term benefits that extend beyond 2030, a major focus of the President Bola Tinubu administration.
At the same time, the process of preparing for the Games will create opportunities for Nigerians to learn new crafts, acquire technical skills, and engage in global-standard event management, thereby strengthening human capacity and innovation across industries.
Mallam Shehu Dikko, Chairman of the Nigeria Sports Commission, and Hon. Bukola Olopade, the Director General, have been widely recognized for their tireless and visionary leadership in repositioning Nigeria’s sporting sector.
Their commitment to facilitating infrastructural development and strengthening grassroots sports development has laid the foundation for Nigeria’s bold bid to host the 2030 Commonwealth Games. Under their leadership, the NSC is fostering strategic partnerships and driving innovation in sports administration, they have demonstrated the nation’s readiness to stage an event of such global magnitude.
Beyond the tangible gains, the hosting of the 2030 Commonwealth Games carries profound symbolic value. It would be a moment of unity and pride, a chance for Nigeria to showcase its cultural richness, resilience, and excellence to the world.
As a centenary edition, the Games would stand as a historic milestone not just for the Commonwealth but for Nigeria itself, cementing its place on the global stage as a capable, ambitious, and forward-looking nation.
The gains from hosting the Commonwealth Games can never be undermined or overemphasized. This is Nigeria’s time to step forward and show the world our resilience, and excellence. We call on every Nigerian, across sectors and communities, to support this noble aspiration.
Nigeria’s pursuit of the 2030 Commonwealth Games is a vision for transformation, a blueprint for national development, and a legacy project that will inspire generations to come.
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