Agriculture

Shaping youths’ perception of Agriculture through Agrovest reality TV show

Published

2 years ago

August 21, 2024

Joel Ajayi

The Agrovest reality Television show initiative aims to influence and change the way young people think about agriculture, redirecting a positive mental attitude .

Reality TV shows are TV programs where ordinary people are filmed in real life situations rather than actors.

Shaping ,implies molding or forming a new perspective of Agriculture on the minds of youths will go a long way in bringing about a change of attitude among young people.

Dr Emmanuel Abuhson ,CEO Tremma Agro Limited and the initiator of the Agrovest reality Television show says Agrovest reality TV show seeks to challenge negative stereotypes and misconceptions about agriculture among young people and showcase the exciting and rewarding aspects of agriculture.

One thing that stands out for the show is the trend of making agriculture attractive to the youths while giving them a positive and constructive perception of agriculture .

Abuhson said this during a stakeholder meeting held in Abuja that the word Agrovest has been coined from two word meaning Agro from agriculture and vest from investment (Agrovest) .

37 boisterous young Nigerians would be selected from the 36 states and will be competing for a 60-day periods in a Agrovest reality TV show between the ages of 18 to 40.

He said that each of the 36 states, including the Federal Capital Territory, will have one representative each. Which will make a total of 37 boisterous young Nigerians that will be competing in the
Agrovest reality TV show.

He said Agrovest is an edutainment TV reality show’s that its objective is to change the narrative in the agricultural sector.The show is a comprehensive agriculture training, advocacy and mentoring program delivered on an entertainment platform.

“These representatives from each state will showcase creative ways of exploring the agriculture industry, commercial insights and more .

“ The representative from each state will live and work together as a team on various agricultural chores that would be given to them during the competition.

“ This is where the commodities association comes in ,they will be training the participants on various agriculture commodities and will also form part of the judges to select who emerges the winner(s)as the case might be,” he said.

He also said that the selected participants will be required to complete all of these duties tasks over the course of the 60 days period and the winner will walk away with a N20 million cash reward and other consolation prizes that we will shortly disclose soon.

“ The idea is an effort to support our efforts in the food sector, innovation, and food security narratives across the country, shifting old viewpoints and making agriculture really appealing. Thereby gaining youth participation in agriculture,” he added.

“ This is in alignment with the President’s vision to ensure food security and the food crisis we have in all over the world.

“ I commend the support and commitment of the stakeholders including the Ministry of Agriculture and all our partners who are working day and night to make this project a reality.

The Presidents of various commodities including soursop, bamboos ,sesame were present at the first stakeholders meeting held in Abuja.

The Office of Senior Special Assistant
to the President on Humanitarian Affairs and Poverty Alleviation ( HAPA) are in Collaboration with AgroVest TV Reality show.

Others partners are the Ministry of Agriculture, commodity association and other agriculture stakeholders across the country and globally.

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Agriculture

PULA, Leadway Assurance Disburse ₦396 Million to Climate-Affected Farmers, Strengthen Food Security Efforts

Published

3 weeks ago

April 24, 2026

The Gleamer

In a major intervention to shield smallholder farmers from climate shocks, agri-insurtech firm PULA has spearheaded the disbursement of ₦396,697,672 in insurance claims to over 40,000 farmers impacted during the 2025 wet season.

The payout, executed in partnership with Leadway Assurance and supported by the Presidential Food Systems Coordinating Unit (PFSCU), covered farmers across Taraba, Borno, Kaduna, and Plateau States who suffered climate-related losses.

The initiative was made possible in part by Bayer Foundation, whose $450,000 premium subsidy support in 2025 wet season helped lower the cost of insurance for thousands of vulnerable smallholders in 8 states, with 4 states receiving payouts. The Foundation is set to scale up its contribution to match the growing aspirations of state governments.

Speaking at the cheque presentation ceremony in Abuja during the 2025 Wet Season Insurance Claims Payout under the National Agribusiness Planning Mechanism (NAPM), PULA’s Nigeria Country Director, Dr. Michael Enahoro, said the initiative goes beyond compensation, insisting that it’s about securing Nigeria’s food systems.

“Our focus is not just on payouts but on increasing food production. We must continue to support farmers who work tirelessly under harsh conditions to feed the nation,” Dr. Enahoro said. He called for stronger policies that directly impact farmers and reaffirmed PULA’s commitment to expanding agricultural insurance as a tool for resilience.

PULA’s data-driven approach to climate risk was key to identifying affected farmers and triggering payments. The company worked with Leadway Assurance to underwrite the risk, while PFSCU aligned the program with the national food security agenda. State governments also supported grassroots enrollment.

Gboyega Lesi, MD/CEO of Leadway Assurance, described the payout as “a reinforcement of a safety net that protects the hard work of thousands of farmers,” adding that “through climate insurance, we ensure that a bad season does not translate into total loss of livelihood.” He commended PULA’s technology and field structure for making rapid, transparent payouts possible.

Ayoola Fatona, Global Head of Agric Solutions at Leadway Assurance, noted that the 2025 wet season brought significant climate variability and yield fluctuations. “The true value of insurance lies in claims payment, especially in challenging periods. Our data-driven partnership with PULA helped mitigate losses,” he said.

Looking ahead, PULA and Leadway Assurance plan to scale coverage to 73,000 farmers in the 2026 farming season, deepening penetration of climate insurance across Nigeria’s food-producing belts.

Commissioners from the beneficiary states commended PULA and Leadway Assurance for de-risking agriculture, restoring farmers’ confidence, and building a more resilient agricultural sector

State-by-state breakdown of claims facilitated by PULA: