Creative Industry
Smartmark Limited Open new Tommy Hilfiger store in Abuja
Joel Ajayi
On the 22nd of October, 2021Tommy Hilfiger officially opened its doors in the Federal Capital Territory of Most populous nation Nigeria with the aim to provide a remarkable everyday shopping experience for people living in Abuja and its environs.
Smartmark Limited is a leader in the fashion retail space in Nigeria and West Africa with over 70 stores in Nigeria and Ghana.
Tommy Hilfiger, owned by PVH Corp [NYSE: PVH], in partnership with Smartmark LTD who remain biggest Fashion Retailer in Nigeria and West Africa opened a new TOMMY HILFIGER store in Abuja, Nigeria on Friday in Abuja.
The store is located at Bala Sokoto Way in the at the heart of Jabi Lake Mall, one of Nigeria’s largest shopping centers offering international brands is now available to customers, friends, and clients irrespective of classes to have access to quality cloth products.
Speaking at the opening of the store, with ambience portrays finesse and sophistication on Friday in Abuja the CEO of smart mark limited Mr John Onyeoguzoro expressed the convenience and value Customers will enjoy shopping at the store.
He expressed that Tommy Hilfiger is committed to drive the fashion forward for good.
According to him, the design concept takes reference from the nautical lifestyle, one of Tommy Hilfiger’s long-time sources of inspiration. The theme is reflected in walnut accents, minimalist white lacquered details and customized polished steel elements.
“Additional design elements include light oak flooring, custom TOMMY HILFIGER jacquard and chevron patterned rugs, mid-century light fixtures, and pops of the brand’s red, white and blue signature colors.
“The store opens showcasing a variety of men’s and women’s sportswear from the Fall 2021 TOMMY HILFIGER collections, including accessories and footwear. The collection includes statement makers from the brand’s archives, seamlessly blending modern prep with iconic heritage pieces. Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the range includes elevated products made using more sustainable methods and materials.
“There are over 2,000 TOMMY HILFIGER stores in over 100 countries worldwide including global flagships in four additional locations: Brompton Road, London; Omotesando, Tokyo; Regent Street, London; and Schadowstraße, Düsseldorf.
In Nigeria, you can shop Tommy Hilfiger at the Palms Mall and Ikeja City Mall in Lagos, Port-Harcourt Shopping Mall in Port-Harcourt and the recently opened Tommy Hilfiger store at Jabi Lake Mall.”
Giving hints About Tommy Hilfiger, CEO said: “With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups.
“Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kids-wear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.
“The TOMMY JEANS product line consists of Jeanswear and footwear for men and women, accessories, and fragrance amongst others.”
He said: “PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries.
“Our global iconic brands include Calvin Klein and Tommy Hilfiger Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.
“Apart from Smartmark’s huge presence in the bricks and mortar space, Smartmark has a digital/e-commerce platform ffstores.com with an Omni-channel that affords our loyal customers to buy online at hugely discounted prices and convenience of 24hrs delivery anywhere in Nigeria and Ghana and an option to pick from any of our 70 stores pan Nigeria and in Ghana.”
Creative Industry
NTDA, NIHOTOUR Strengthen Partnership at Joint Management Retreat

The Nigerian Tourism Development Authority (NTDA) and the National Institute for Hospitality and Tourism (NIHOTOUR) recently held a joint management retreat at Ibeto Hotel, Abuja. The retreat brought together key management officials from both agencies to foster collaboration, address industry challenges, and develop strategies for advancing Nigeria’s tourism and hospitality sector.
Speaking at the event, the Director-General of NIHOTOUR, Aare Dr. Abisoye Fagade, expressed excitement about the retreat and urged management staff of both agencies to engage in meaningful discussions to find lasting solutions to shared challenges. “We need to focus on strengthening inter-agency synergy between NTDA and NIHOTOUR”, he said. He also emphasized on the importance of teamwork in achieving sustainable growth for the sector.
The Director-General of NTDA, Chief Folorunsho Coker, called for stronger collaboration between the two agencies, stating, “It is time for collaboration, not competition.” He also highlighted the critical role of technology in transforming Nigeria’s tourism and hospitality industry, urging stakeholders to embrace digital innovations to enhance service delivery and global competitiveness.
The joint management retreat served as a platform for knowledge sharing, strategy alignment, and renewed commitment to the growth of Nigeria’s tourism and hospitality landscape. It reinforced the shared vision of both agencies to position Nigeria as a top destination for local and international tourists.
The retreat yielded actionable strategies that will drive growth and innovation in the tourism and hospitality industry.
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