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Smartmark Limited Open new Tommy Hilfiger store in Abuja

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Joel Ajayi

On the 22nd of October, 2021Tommy Hilfiger officially opened its doors in the Federal Capital Territory of Most populous nation Nigeria with the aim to provide a remarkable everyday shopping experience for people living in Abuja and its environs.

Smartmark Limited is a leader in the fashion retail space in Nigeria and West Africa with over 70 stores in Nigeria and Ghana.

Tommy Hilfiger, owned by PVH Corp [NYSE: PVH], in partnership with Smartmark LTD who remain biggest Fashion Retailer in Nigeria and West Africa opened a new TOMMY HILFIGER store in Abuja, Nigeria on Friday in Abuja.

The store is located at Bala Sokoto Way in the at the heart of Jabi Lake Mall, one of Nigeria’s largest shopping centers offering international brands is now available to customers, friends, and clients irrespective of classes to have access to quality cloth products.

Speaking at the opening of the store, with ambience portrays finesse and sophistication on Friday in Abuja the CEO of smart mark limited Mr John Onyeoguzoro expressed the convenience and value Customers will enjoy shopping at the store.

He expressed that Tommy Hilfiger is committed to drive the fashion forward for good.

According to him, the design concept takes reference from the nautical lifestyle, one of Tommy Hilfiger’s long-time sources of inspiration. The theme is reflected in walnut accents, minimalist white lacquered details and customized polished steel elements.

“Additional design elements include light oak flooring, custom TOMMY HILFIGER jacquard and chevron patterned rugs, mid-century light fixtures, and pops of the brand’s red, white and blue signature colors.

“The store opens showcasing a variety of men’s and women’s sportswear from the Fall 2021 TOMMY HILFIGER collections, including accessories and footwear. The collection includes statement makers from the brand’s archives, seamlessly blending modern prep with iconic heritage pieces. Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the range includes elevated products made using more sustainable methods and materials.

“There are over 2,000 TOMMY HILFIGER stores in over 100 countries worldwide including global flagships in four additional locations: Brompton Road, London; Omotesando, Tokyo; Regent Street, London; and Schadowstraße, Düsseldorf.

In Nigeria, you can shop Tommy Hilfiger at the Palms Mall and Ikeja City Mall in Lagos, Port-Harcourt Shopping Mall in Port-Harcourt and the recently opened Tommy Hilfiger store at Jabi Lake Mall.”

Giving hints About Tommy Hilfiger, CEO said: “With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups.

“Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kids-wear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

“The TOMMY JEANS product line consists of Jeanswear and footwear for men and women, accessories, and fragrance amongst others.”

He said: “PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries.

“Our global iconic brands include Calvin Klein and Tommy Hilfiger Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

“Apart from Smartmark’s huge presence in the bricks and mortar space, Smartmark has a digital/e-commerce platform ffstores.com with an Omni-channel that affords our loyal customers to buy online at hugely discounted prices and convenience of 24hrs delivery anywhere in Nigeria and Ghana and an option to pick from any of our 70 stores pan Nigeria and in Ghana.”

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THANK YOU MOM-Barr Hannatu Musa Musawa

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Written by Barr Hannatu Musa Musawa

…Every day I get to celebrate and honor being a mother, and honor my mother. Joining grateful children and mothers around the world to give gratitude and celebrate the special gift of motherhood is a priviledge.

I celebrate the blessing of motherhood every second of the day because it is the ultimate gift. I celebrate being a mother and having the most special mother every moment and want to give a loving shout out to my mother.

Anyone who knows my mother, Hajia Ladi Binta Musawa (nee Yusuf Gurshe Rafindadi), will be aware of what a difficult task it is for me to attempt to find the words to describe her. A role model to all who know and love her, my mother lives her life with great humility. Her selflessness and kindness to others knows no bounds. She is a fantastic person who has been blessed with a great sense of humor, a kind nature, and an unassuming ability to make all those around her feel special and loved.

To have the blessing of being able to call Hajia Ladi, ‘Mom’ and Alhaji Musa ‘Dad’ is, perhaps, the greatest fortune of my life. Continuously, I learn and grow from the pure example set by them.

The energy my Mom pumps into the love and caring she displays to all those around her and beyond is boundless. She continues to be a source of inspiration to so many that she meets by her unselfishness, dedication and Faith in Allah. She unceasingly encourages her children, family, friends, neighbors and associates to work hard at life but always to put Allah first. Her faith cradles her and her loved ones even during the times when life throws curve-balls. The courage she always shows in the face of adversity and her inner strength are truly what great people are made of. She is a true blessing.

My greatest wish for my Mom, as I watch her dedicate her life to encouraging, supporting, educating, protecting, helping, loving, and caring for all those she comes in contact with on a daily basis, is for her to be able to see herself the way the World sees her; which is as a blessing, an incredibly special and amazing person. A woman who is indeed a pure soul with a pure heart, a remarkable role model and a woman with great faith.


Hajia Ladi Binta Musawa is a shining gem and an angel. She has incredibly strong values. If ever there was a portrait of a Godly mother, it is she. I am convinced that anything that is pure and good in me, Allah has planted it in me directly from my Mom and Dad.

My Mom is big on teaching. On a daily basis, she teaches me to live my life, make my decisions and conduct myself as if I am teaching my children and the next generation. One of her favorite quotes to me is one of Ghandi’s. “Hannatu, always be the change you want to see in the world…” she would say. This quote consistently reverberates in my head and sticks with me wherever I go. It is exactly how Mom lives her life.

Some of the greatest values I try to uphold; defending my honor religiously, keeping integrity, trying to do right, caring for the downtrodden, were instilled in me by Mom. Her lessons and example influence every good part of my life and positive thought process.

Mom teaches me the difference between right and wrong and urges me to constantly try to make good choices. She teaches me to be faithful to myself, to my family, to my culture, to my community, to my calling, to people around me, to my identity, to my bloodline, to my Father’s name, to Nigeria and especially to Allah. She encourages me to be more focused and strive and finish things that I start. She always urges me to try as best as I can to keep my word and learn to accept and take correction. And she always worries and counsels me about tempering the fiery temper I inherited from my equally incredible late Dad.

Mom teaches me that the things I should treasure should never be made with human hands. She teaches me that it is through giving that I will be filled and fulfilled. She teaches me that originality feeds the soul and energizes the mind. She teaches me to exercise greater patience and always try to endure. She teaches me the difference between right and wrong. She teaches me not to use my power to hurt others. She teaches me to always strive to give more than I receive. This is an example that she lives with daily. Throughout her life she has always been known to help people, even at her own expense. It is the way she lives, even now. She simply loves being there for others and making their lives easier. It is the times that she helps people that you can see the greatest joy in her eyes.

As a little girl, she often took me and my siblings to orphanages, shelters and hospitals so we could see people who were suffering; so we could develop a desire to help people who are suffering. She made us touch and feed lepers in the days when people shunned them. She worries for everyone more than she worries about herself. She tries to do all she can to fix other people’s problems. Her charity was to everyone she interacted with, anyone who needed her and that was what made people gravitate towards her. That is the kind of woman my Mom is.

For the duration of my life I will dedicate every morsel of who I am, everything I have achieved and all that I have ever done good and right to my Mom and Dad. I thank them deeply for loving me so much and being the brightest light in my life. I thank them for showing me what I should be and teaching me how to be free and how to dream. I thank them for being the ultimate example of forgiveness, compassion, friendship, kindness, strength, generosity, honesty, elegance, beauty, resilience, selflessness, care, hope and love. I thank Mom for telling me she loved me every single day of my life. Even when we were not together, she finds a way of getting the message across to me, even if it was just through her energy.

Mom is my rock, my anchor; my strong, beautiful, vibrant angel; my heart and my precious gift from Allah. I am beyond proud of her and everything she is. From the time I was a little girl, Mom and Dad have always been all I have ever needed in my life. My submission to the Almighty comes first beyond everything else and my dedication to Mom and the memory of my Dad I draw through that faith. I truly have exceptional parents. My siblings and I truly won the loterry as far as parents go! We thank The Almighty with everything that we have for the grace and gift he has given us in the form of parents.

…Every day I get to celebrate and honor being a mother, and honor my mother. Joining grateful children and mothers around the world to give gratitude and celebrate the special gift of motherhood is a priviledge. I want to encourage everyone to celebrate and pray for their Mom every single day whether she is living or passed.

“Hajia Ladi Binta Musawa, I wanted to tell the world about the essence of you, my salute to you so they can celebrate with me on my great blessing of you, so they can celebrate their mothers too. You impact the world around you more than you realize. I love you on your good days and on your bad days. I see your sacrifice and struggle day after day. You are not just a mother, you are a role model and an advocate  My heart will always belong to you and I want to say “May Allah always be with you.” May we witness many more days together by Allah’s special grace. I LOVE YOU MOM… I THANK YOU!”

Written by Barr Hannatu Musa Musawa

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