Creative Industry

Smartmark Limited Open new Tommy Hilfiger store in Abuja

Published

5 years ago

October 23, 2021

Joel Ajayi

On the 22nd of October, 2021Tommy Hilfiger officially opened its doors in the Federal Capital Territory of Most populous nation Nigeria with the aim to provide a remarkable everyday shopping experience for people living in Abuja and its environs.

Smartmark Limited is a leader in the fashion retail space in Nigeria and West Africa with over 70 stores in Nigeria and Ghana.

Tommy Hilfiger, owned by PVH Corp [NYSE: PVH], in partnership with Smartmark LTD who remain biggest Fashion Retailer in Nigeria and West Africa opened a new TOMMY HILFIGER store in Abuja, Nigeria on Friday in Abuja.

The store is located at Bala Sokoto Way in the at the heart of Jabi Lake Mall, one of Nigeria’s largest shopping centers offering international brands is now available to customers, friends, and clients irrespective of classes to have access to quality cloth products.

Speaking at the opening of the store, with ambience portrays finesse and sophistication on Friday in Abuja the CEO of smart mark limited Mr John Onyeoguzoro expressed the convenience and value Customers will enjoy shopping at the store.

He expressed that Tommy Hilfiger is committed to drive the fashion forward for good.

According to him, the design concept takes reference from the nautical lifestyle, one of Tommy Hilfiger’s long-time sources of inspiration. The theme is reflected in walnut accents, minimalist white lacquered details and customized polished steel elements.

“Additional design elements include light oak flooring, custom TOMMY HILFIGER jacquard and chevron patterned rugs, mid-century light fixtures, and pops of the brand’s red, white and blue signature colors.

“The store opens showcasing a variety of men’s and women’s sportswear from the Fall 2021 TOMMY HILFIGER collections, including accessories and footwear. The collection includes statement makers from the brand’s archives, seamlessly blending modern prep with iconic heritage pieces. Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the range includes elevated products made using more sustainable methods and materials.

“There are over 2,000 TOMMY HILFIGER stores in over 100 countries worldwide including global flagships in four additional locations: Brompton Road, London; Omotesando, Tokyo; Regent Street, London; and Schadowstraße, Düsseldorf.

In Nigeria, you can shop Tommy Hilfiger at the Palms Mall and Ikeja City Mall in Lagos, Port-Harcourt Shopping Mall in Port-Harcourt and the recently opened Tommy Hilfiger store at Jabi Lake Mall.”

Giving hints About Tommy Hilfiger, CEO said: “With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups.

“Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kids-wear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

“The TOMMY JEANS product line consists of Jeanswear and footwear for men and women, accessories, and fragrance amongst others.”

He said: “PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries.

“Our global iconic brands include Calvin Klein and Tommy Hilfiger Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

“Apart from Smartmark’s huge presence in the bricks and mortar space, Smartmark has a digital/e-commerce platform ffstores.com with an Omni-channel that affords our loyal customers to buy online at hugely discounted prices and convenience of 24hrs delivery anywhere in Nigeria and Ghana and an option to pick from any of our 70 stores pan Nigeria and in Ghana.”

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Creative Industry

NTDA, LEXLUC Sign MoU to Unlock Nigeria’s Domestic Tourism Potential

Published

3 days ago

October 23, 2026

The Gleamer

Cyril Ogar

The Nigerian Tourism Development Authority (NTDA) has signed a Memorandum of Understanding (MoU) with LEXLUC Global Services and Tours Ltd. to promote domestic tourism, cultural heritage and destination awareness across Nigeria.

The agreement establishes a framework for implementing and expanding the Meet My Town, Know My State tourism initiative, which aims to encourage Nigerians to explore destinations within the country, learn about their cultural heritage and support greater community participation in tourism.

Speaking at the signing, Chief Executive Officer of LEXLUC Global Services and Tours Ltd., Mr Oluwole Ajayi, said the initiative was developed to help Nigeria harness its tourism potential, attract investment and create more opportunities within the sector.

“Tourism is number one employer worldwide. Whether we like it or not, we have to key into it and make sure it becomes the number one employer in Nigeria, too,” Ajayi said.

He also referenced plans for a proposed West African Jollof Rice Championship and Tourism Festival, which he said could complement the initiative’s broader objectives. The proposed event is expected to form part of future tourism activities, subject to the necessary planning and approvals.

Ajayi expressed confidence that the collaboration with NTDA would help advance the initiative and attract investors to Nigeria’s tourism industry.

Director-General of NTDA, Mr Ola Awakan, said the partnership alignes with the authority’s mandate to promote and develop tourism, noting that collaboration with the private sector was important to the sector’s growth.

“It’s a laudable project. We are going to give you national and institutional backing. You are also helping us achieve our mandate, and we are helping you to bring your idea to fruition. So, it is a win-win situation. All of this is in the interest of Nigeria,” Awakan said.

He commended Ajayi for sustaining the initiative and reaffirmed NTDA’s commitment to supporting its objectives within the authority’s mandate.

The Meet My Town, Know My State initiative is designed to raise awareness of Nigeria’s destinations, promote cultural heritage and encourage domestic travel. Its activities may include organised tours, tourism education, awareness campaigns, events and stakeholder engagements across the country.

Under the MoU, LEXLUC will coordinate and implement approved activities, develop tourism packages, mobilise sponsorship and partnerships, and report on progress. NTDA will provide relevant tourism information, institutional coordination, policy guidance and support for stakeholder engagement, subject to its mandate and applicable approval processes.

The signing was coordinated by Head of Legal Services at NTDA, Olufunke Soleye, and Head of Legal at LEXLUC, Mary Oluwatoyin Noibi-Edoze. Director of the Marketing and Promotions Department at NTDA, Mr Olufemi Akinyele, was also present alongside staff members of the department.

The agreement establishes a framework for cooperation between the two organisations to expand awareness of Nigeria’s tourism offerings and encourage greater participation in domestic tourism.

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