Creative Industry

Smartmark Limited Open new Tommy Hilfiger store in Abuja

Published

5 years ago

October 23, 2021

Joel Ajayi

On the 22nd of October, 2021Tommy Hilfiger officially opened its doors in the Federal Capital Territory of Most populous nation Nigeria with the aim to provide a remarkable everyday shopping experience for people living in Abuja and its environs.

Smartmark Limited is a leader in the fashion retail space in Nigeria and West Africa with over 70 stores in Nigeria and Ghana.

Tommy Hilfiger, owned by PVH Corp [NYSE: PVH], in partnership with Smartmark LTD who remain biggest Fashion Retailer in Nigeria and West Africa opened a new TOMMY HILFIGER store in Abuja, Nigeria on Friday in Abuja.

The store is located at Bala Sokoto Way in the at the heart of Jabi Lake Mall, one of Nigeria’s largest shopping centers offering international brands is now available to customers, friends, and clients irrespective of classes to have access to quality cloth products.

Speaking at the opening of the store, with ambience portrays finesse and sophistication on Friday in Abuja the CEO of smart mark limited Mr John Onyeoguzoro expressed the convenience and value Customers will enjoy shopping at the store.

He expressed that Tommy Hilfiger is committed to drive the fashion forward for good.

According to him, the design concept takes reference from the nautical lifestyle, one of Tommy Hilfiger’s long-time sources of inspiration. The theme is reflected in walnut accents, minimalist white lacquered details and customized polished steel elements.

“Additional design elements include light oak flooring, custom TOMMY HILFIGER jacquard and chevron patterned rugs, mid-century light fixtures, and pops of the brand’s red, white and blue signature colors.

“The store opens showcasing a variety of men’s and women’s sportswear from the Fall 2021 TOMMY HILFIGER collections, including accessories and footwear. The collection includes statement makers from the brand’s archives, seamlessly blending modern prep with iconic heritage pieces. Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the range includes elevated products made using more sustainable methods and materials.

“There are over 2,000 TOMMY HILFIGER stores in over 100 countries worldwide including global flagships in four additional locations: Brompton Road, London; Omotesando, Tokyo; Regent Street, London; and Schadowstraße, Düsseldorf.

In Nigeria, you can shop Tommy Hilfiger at the Palms Mall and Ikeja City Mall in Lagos, Port-Harcourt Shopping Mall in Port-Harcourt and the recently opened Tommy Hilfiger store at Jabi Lake Mall.”

Giving hints About Tommy Hilfiger, CEO said: “With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups.

“Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kids-wear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

“The TOMMY JEANS product line consists of Jeanswear and footwear for men and women, accessories, and fragrance amongst others.”

He said: “PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries.

“Our global iconic brands include Calvin Klein and Tommy Hilfiger Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

“Apart from Smartmark’s huge presence in the bricks and mortar space, Smartmark has a digital/e-commerce platform ffstores.com with an Omni-channel that affords our loyal customers to buy online at hugely discounted prices and convenience of 24hrs delivery anywhere in Nigeria and Ghana and an option to pick from any of our 70 stores pan Nigeria and in Ghana.”

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Creative Industry

CAFA Targets $500bn Fashion Economy At Canex Wknd 2026

Published

2 weeks ago

November 1, 2026

The Gleamer

Joel Ajayi

The Confederation of African Fashion (CAFA) will present its roadmap to grow Africa’s fashion economy from an estimated $30 billion to $500 billion at CANEX WKND 2026 in Lagos.

Marking its first anniversary on November 5, CAFA will unveil a joint stand with the Federal Ministry of Art, Culture, Tourism and the Creative Economy at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Arts Theatre, on November 5, 2026.

CAFA President, Aare (Prof.) Lai Labode, said the institution works with African governments to align sourcing, production, trade and intellectual property policies, ensuring African creativity generates greater value for African businesses and communities.

Nigeria became the first country to sign the African Fashion Industry Growth Charter on November 5, 2025, when the Honourable Minister Barr. Hannatu Musa Musawa signed on behalf of the Federal Government.

Speaking ahead of the unveiling, Minister Musawa said: “Afroliganza seeks to build a structured, values-driven fashion economy rooted in African heritage, led by African institutions, and positioned for global impact.”

On employment potential, the minister emphasized that Investment in fashion will create millions of jobs, particularly for women and youth.

Registered in Rwanda, with an office in Kigali and a desk at the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, CAFA is also working with Nigeria’s Ministry of Foreign Affairs towards African Union adoption of the Charter. Rwanda is progressing towards becoming its second participating country and the first in East Africa.

Its first year saw fifty nations gather at the Egbaliganza-Lisabi Festival in Abeokuta and a signed MoU with Türkiye’s ASRIAD.

CAFA’s programmes promote processing African raw materials into finished apparel locally. ‘Own What We Create’ addresses intellectual property protection, while the CAFA Certified Seal and CAFA Heritage Mark support standards and authenticity. African Global Fashion Houses are currently being established across international markets.

The African Global Fashion Games will debut in Nigeria in 2028, bringing designers together under national colours. Held every three years, the Games will alternate between African and international hosts, combining competition with investor meetings, deal signings and policy discussions. Its Instant Craft event gives competing nations identical materials and a fixed clock, placing skill at the centre of the contest.

CAFA is inviting creatives, fashion designers, artisans, diplomats, economists, investors and policymakers to its CANEX stand. Visitors can explore the roadmap, ask questions and identify opportunities to contribute through design, manufacturing, investment, research, trade and international partnerships. The stand will be open daily from November 5 to 8.

CAFA calls on the African Union to adopt the Charter, and governments to sign the Games Register and form national teams.

“Fashion has always told the world who Africa is. Now Africa will decide what fashion pays,” Aare Prof. Lai Labode said.

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