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Sports Minister Advances Nigeria’s Interests in Tapping into Sports Economic Value-chain at World Football Summit
Joel Ajayi
The Honourable Minister of Sports Development, Senator John Owan Enoh is participating in the World Football Summit, where he is advancing Nigeria’s interest to tap into the economic valuechain of sports, especially football, as top echelons of the sport conglomerate in Seville, Spain.
On the first day of the showpiece event, Senator Enoh held discussions with FIFA’s Secretary General, Fatma Samoura on ways to drive sports development in the most populous black nation in the world.
The Minister also met with accomplished Bangladeshi sports investor and Nobel Peace Prize recipient, Dr. Muhammad Yunus, as the duo advanced discussions on sports investment.
Nigeria’s delegation at the foremost global football event includes former special adviser on Sports to the President and board member of the Nigerian Premier Football League, Daniel Amokachi, 2nd Vice President, Nigerian Football Federation and Chairman, Nigerian Premier Football League, Hon. Gbenga Elegbeleye.
The delegation also includes the Special Assistant to the Honourable Minister of Sports Development on Strategy and Implementation, Brendan Ndifon, and Deputy Director at the Ministry, Mr Olumide Bamiduro.
News
AWESSA 2026: Customs Assures Border Cooperation for Women Entrepreneurs
By James Samuel, Abuja
The Nigeria Customs Service has said the nation’s borders must become gateways of opportunity for African women entrepreneurs, not obstacles that kill their businesses.
This was disclosed at the African Women’s Economic Sovereignty Summit and Awards (AWESSA) 2026 held at the Customs House, corporate headquarters of the Nigeria Customs Service in Abuja.
Representing the Comptroller-General of Customs, Bashir Adewale Adeniyi, MFR, his representative, an Assistant Controller, said hosting the summit inside Customs premises was deliberate.
“That this summit holds within the Customs premises is no accident. It is a statement of intent,” he said.
“The border is where the promise of every African trader either comes alive or dies quietly. And the men and women of this Service have resolved that for every woman entrepreneur of this continent, that promise will never die.”
He said women account for an estimated 70% of informal cross-border trade in Africa and over half of agricultural labour, yet they face documentation, standards, finance and harassment challenges.
“Too often she meets the border as an obstacle rather than a gateway. Because she trades in small volumes, in cash, in informality without formal papers, capable business women are now trapped in informality, invisible to trade statistics,” he noted.
He added: “AfCFTA will not be delivered by treaties alone. It will be delivered at border posts, in conference halls, and in market stores.”
Also speaking, the Executive Director of the Nigerian Export Promotion Council, Mrs. Nonye Ayeni, represented by a Director, said women are central to Nigeria’s non-oil export sector.
According to her, NEPC’s focus is now on building export- ready competitive enterprises through programmes like the Women in Export Initiative, Export Clinic, and Zero to Export.
“Our focus is no longer on encouraging exports alone, it is on building competitive export-ready enterprises. We are supporting women to move beyond production into value addition, quality assurance, standard compliance, branding and market positioning,” she said.
She said AfCFTA offers a market of over one billion people, but women need knowledge, certifications and institutional support.
“Empowering women economically is one of the most effective tools for achieving poverty reduction, food security, job creation and inclusive growth,” she stated.
The Convener, Helen Okon, who is the Publisher of Business Review Africa & Africa Today Magazine, as well as representatives of NAFDAC DG and NEXIM Bank MD, reaffirmed commitment to supporting women-owned businesses access standards, certification and finance.
The summit, with the theme of positioning women as drivers of trade and sustainable development, is part of activities marking the International Year of the Women Farmer.
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