Sports
Stakeholders Ought to Project Nigerian Sports in Positive Light – NSC DG Olopade
…Says projecting positive image is key to attracting and sustaining investments
The Director General of the National Sports Commission (NSC), Hon. Bukola Olopade, has charged stakeholders in the sports sector to consistently project Nigerian sports in a positive light to attract the necessary funding and drive sustainable growth in the industry.
Speaking at the Sports Africa Investment Summit (SAIS), co-organized by the NSC and Sports Nigeria in Lagos, Olopade emphasized that the perception of Nigeria’s sports industry plays a crucial role in securing private-sector investment.
“Like international best practices, you don’t de-market a product you intend to take to the market because the perception of the product out there matters a lot.”
“As someone who has worked in the private sector for more than two decades, I understand why our sports have not attracted optimal private-sector investment. This is why, at the NSC, we are working to change the narrative with our Reset, Rethink, and Relaunch campaign,” he stated.
Olopade pointed out that top global sports institutions have thrived because they collectively built a positive image over time, ensuring strong brand perception among all stakeholders.
As a panelist at the Summit’s breakout session, Olopade also addressed the capacity gaps in corporate governance, administration, and management within Nigeria’s sports federations. He outlined key reforms introduced by the NSC under the leadership of Chairman Mallam Shehu Dikko, particularly in corporate governance structures.
“And I am glad to say we are already getting positive results from this because in Rugby where they now have a COO, they are already on the verge of security two Sponsorships and the President of the Nigeria Badminton Federation, Francis Obih, has just informed me of how impactful their new COO, Blessing Ekwe, was to the team at the recently finished All Africa Badminton Championship in Cameroon.”
Additionally, Olopade revealed plans to introduce dedicated Corporate Communications Units across all sports federations to enhance information management and strategic dissemination.
“Now, plans are underway to ensure all the sports federations have corporate communications teams for cutting-edge information management and dissemination,” he concluded.
The NSC’s commitment to reshaping Nigerian sports through strategic branding, governance reforms, and private-sector engagement continues to set a new course for the future of the industry.
Basketball
Airwarrior Basketball Club Chairman, Celebrates Sallah with Journalists in Abuja
The event, filled with camaraderie and appreciation, provided an opportunity for Alhaji Solademi to acknowledge the vital role of the media in national development and the promotion of sports in Nigeria.
In a warm gesture of unity, oneness, togetherness and goodwill, the Chairman of Air Warriors Basketball Club, Abuja, Alhaji Abddulmajid Solademi, hosted a group of Basketball Journalists on Saturday at his residence in celebration of the Sallah festivities in Abuja.
The gathering that shows the importance of love, peace, and unity values which is crucial not just for the advancement of basketball, but for the overall progress of the nation.
However, the Sallah is a time to reflect on our shared humanity,” he said. “It’s a moment to support one another and to uphold the values that bring us together, rather than divide us.”
Guests at the event shared stories, enjoyed meals, Asun Rice, Oriental rice, Jollof Rice, Swallow in variety with a lot of drinks that mede them to engaged in meaningful discussions on the development of sports in Nigeria, with a special focus on grassroots basketball.
Many attendees praised Solademi for his unwavering support for the sporting community and his ongoing commitment to using sports as a powerful tool for youth empowerment and social transformation.
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