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Stakeholders Ought to Project Nigerian Sports in Positive Light – NSC DG Olopade

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…Says projecting positive image is key to attracting and sustaining investments

The Director General of the National Sports Commission (NSC), Hon. Bukola Olopade, has charged stakeholders in the sports sector to consistently project Nigerian sports in a positive light to attract the necessary funding and drive sustainable growth in the industry.

Speaking at the Sports Africa Investment Summit (SAIS), co-organized by the NSC and Sports Nigeria in Lagos, Olopade emphasized that the perception of Nigeria’s sports industry plays a crucial role in securing private-sector investment.

“Like international best practices, you don’t de-market a product you intend to take to the market because the perception of the product out there matters a lot.”

“As someone who has worked in the private sector for more than two decades, I understand why our sports have not attracted optimal private-sector investment. This is why, at the NSC, we are working to change the narrative with our Reset, Rethink, and Relaunch campaign,” he stated.

Olopade pointed out that top global sports institutions have thrived because they collectively built a positive image over time, ensuring strong brand perception among all stakeholders.

As a panelist at the Summit’s breakout session, Olopade also addressed the capacity gaps in corporate governance, administration, and management within Nigeria’s sports federations. He outlined key reforms introduced by the NSC under the leadership of Chairman Mallam Shehu Dikko, particularly in corporate governance structures.

“And I am glad to say we are already getting positive results from this because in Rugby where they now have a COO, they are already on the verge of security two Sponsorships and the President of the Nigeria Badminton Federation, Francis Obih, has just informed me of how impactful their new COO, Blessing Ekwe, was to the team at the recently finished All Africa Badminton Championship in Cameroon.”

Additionally, Olopade revealed plans to introduce dedicated Corporate Communications Units across all sports federations to enhance information management and strategic dissemination.

“Now, plans are underway to ensure all the sports federations have corporate communications teams for cutting-edge information management and dissemination,” he concluded.

The NSC’s commitment to reshaping Nigerian sports through strategic branding, governance reforms, and private-sector engagement continues to set a new course for the future of the industry.

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AFN COO, Dr Nneka Calls For Increased Investment In Grassroots Athletics, Sports Facilities

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By Joel Ajayi

The Athletics Federation of Nigeria (AFN), Chief Operating Officer, COO,  Dr Nneka Ikem Anibeze has called on state governments and universities across the country to invest in athletics facilities and grassroots competitions to discover and nurture emerging talents.

Anibeze, who expressed delight at Nigeria’s achievement at the just concluded Youth Olympics where Nigeria won 3 Gold medal in athletic in Dakar, Senegal, said sustained investment in infrastructure, coaching and regular competitions would help the country build a strong pool of homegrown athletes capable of representing Nigeria successfully at international competitions.

Speaking on the sidelines of the Youth Olympic Games, she described Nigeria’s performance as encouraging and unprecedented, expressing satisfaction with the progress being recorded by young athletes.

The Senior Assistant Media & Publicity to the Honourable Minister, Federal Ministry of Art, Culture, Tourism and the Creative Economy Anibeze particularly commended the National Sports Commission (NSC) for creating opportunities for athletes to participate in international competitions, noting that exposure to major championships was essential for their development.

According to her, taking athletes to competitions, including the youth championships in Oregon, has helped expose young talents to international standards and provided valuable experience for those travelling outside Nigeria for the first time.

Anibeze noted that although some athletes were still developing, their performances demonstrated the benefits of regular international exposure and the need to sustain the momentum.

She said: “I feel very happy that this is happening in our time. It is unprecedented, and I am particularly delighted that we are beginning to see the results of these efforts.

“We must also appreciate the National Sports Commission for making it possible for our athletes to be exposed and given more competitions to participate in.”

The AFN COO stressed the need for Nigeria to look beyond athletes based abroad and deliberately develop the enormous athletic potential within the country.

She maintained that Nigeria had abundant homegrown talents who could compete at the highest level if provided with the right opportunities, facilities and support systems.

Anibeze explained that the federation was working towards securing sponsorship for more competitions, including all-comers meets, grassroots championships and school sports programmes.

Also She stated that plans were underway to organise more intermediate and grassroots competitions in Lagos and other parts of the country, particularly next year, to expand the talent discovery network.

According to her, such competitions would provide opportunities for young athletes to demonstrate their abilities and progress through the national athletics development structure.

She identified inadequate sporting facilities as one of the major challenges confronting athletics development in Nigeria, urging state governors to construct standard running tracks and mini-stadia in their respective states.

“If we have more tracks in our communities, people will not have to wait until they come to Abuja before they can train and compete.

“You can imagine that the girl who just performed was fine-tuned within two or three weeks. If she had access to better facilities and a good coach, the sky would be her limit,” she said.

Anibeze also urged universities to prioritise sports infrastructure, citing the University of Oregon in the United States as an example of how educational institutions could contribute to the development of world-class athletes.

She said Nigerian universities could build athletics tracks to support students with sporting potential, adding that stronger university sports programmes would also improve the country’s representation at the World University Games.

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