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SYDA Urges Government to Enlist MTN and Multichoice Support for Nigerian Rugby Development
Sport & Youths Development Academy (SYDA), the esteemed marketing partner of the Nigeria Rugby Football Federation, has fervently appealed to the federal government to actively engage and encourage major multinationals, such as MTN and Multichoice, in bolstering sports development initiatives across the nation.
This impassioned plea was articulated by Segun Maku, the Chief Executive Officer of SYDA, subsequent to a high-level meeting with the top echelons of management, including the CEO of Group Africa Marketing (the exclusive marketing agency for MTN in South Africa).
Maku underscored the significance of leveraging partnerships with renowned South African agencies, particularly given the preeminence of rugby in the sports landscape of South Africa.
During these engagements, Maku shed light on the substantial patronage that rugby enjoys from multinationals like MTN and Multichoice in South Africa. Drawing parallels to the strides made by the current board, led by Dr. Ademola Are, Maku lamented encountering obstacles in securing similar support for rugby in Nigeria.
Expressing optimism, he proposed that the government enact policies compelling these multinationals to invest in and
foster the growth of sports, with a special emphasis on rugby.
In his concluding remarks, Maku passionately urged for the establishment of a conducive policy framework that would incentivize and oblige multinationals to contribute significantly to the advancement of sports, thereby creating a conducive environment for the growth of rugby and other sporting disciplines in the country.
It is noteworthy that Nigeria currently occupies the 8th position in Africa, as per the latest rankings released by rugby Africa subsequent to the Olympic qualifiers held in Harare, Zimbabwe.
This ranking serves as a poignant reminder of the untapped potential awaiting recognition and support in Nigeria’s rugby landscape, further emphasizing the urgency of collaborative efforts between the government and corporate entities to propel the nation to greater heights in the realm of sports.
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CLTC DG Reaffirms FG’s Dedication to Nurturing Innovative, Productive Nigerian Youth

By Joel Ajayi
The Director-General of the Citizenship and Leadership Training Centre (CLTC), Ms. Rinsola Abiola, has reaffirmed the Centre’s commitment to raising young Nigerians who are productive, innovative, and imbued with patriotism, service, and integrity.
She gave the assurance on Monday in Abuja in her goodwill message at the ongoing two-day Retreat on Presidential Priorities and Deliverables — 2025 Mid-Term Review, where she also commended the Ministry of Youth Development, led by Hon. Ayodele Olawande, for championing youth-focused initiatives under the Renewed Hope Agenda of President Bola Ahmed Tinubu.
According to Abiola, the retreat provides a unique opportunity to review and realign efforts to ensure that government policies and programmes translate into measurable impact in the lives of Nigerian youths.
“This retreat is both timely and strategic. It provides a platform to collectively review, align, and sharpen our focus on the priorities of Mr. President. More importantly, it allows us to deepen collaboration within the youth development sector to ensure that government policies deliver real change to our young people,” she said.
Highlighting the Centre’s achievements, Abiola disclosed that over 6,000 youths have been trained in value orientation and re-orientation in the just-concluded half-year period. She emphasized that the CLTC, with its long history of building citizenship values, leadership capacity, discipline, and volunteerism, remains steadfast in supporting the Ministry’s mandate and national priorities.
“We see ourselves as partners in this great task of nation-building. Our goal is to raise young Nigerians who are not only productive and innovative but also committed to the spirit of service, patriotism, and integrity,” she added.
Abiola urged stakeholders and participants at the retreat to bring forward actionable strategies that would strengthen coordination, eliminate bottlenecks, and accelerate delivery on presidential mandates.
She concluded by reaffirming CLTC’s readiness to collaborate with the Ministry and other agencies to advance youth development across Nigeria.
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