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SYDA Urges Government to Enlist MTN and Multichoice Support for Nigerian Rugby Development

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Sport & Youths Development Academy (SYDA), the esteemed marketing partner of the Nigeria Rugby Football Federation, has fervently appealed to the federal government to actively engage and encourage major multinationals, such as MTN and Multichoice, in bolstering sports development initiatives across the nation.

This impassioned plea was articulated by Segun Maku, the Chief Executive Officer of SYDA, subsequent to a high-level meeting with the top echelons of management, including the CEO of Group Africa Marketing (the exclusive marketing agency for MTN in South Africa).

Maku underscored the significance of leveraging partnerships with renowned South African agencies, particularly given the preeminence of rugby in the sports landscape of South Africa.

During these engagements, Maku shed light on the substantial patronage that rugby enjoys from multinationals like MTN and Multichoice in South Africa. Drawing parallels to the strides made by the current board, led by Dr. Ademola Are, Maku lamented encountering obstacles in securing similar support for rugby in Nigeria.

Expressing optimism, he proposed that the government enact policies compelling these multinationals to invest in and
foster the growth of sports, with a special emphasis on rugby.

In his concluding remarks, Maku passionately urged for the establishment of a conducive policy framework that would incentivize and oblige multinationals to contribute significantly to the advancement of sports, thereby creating a conducive environment for the growth of rugby and other sporting disciplines in the country.

It is noteworthy that Nigeria currently occupies the 8th position in Africa, as per the latest rankings released by rugby Africa subsequent to the Olympic qualifiers held in Harare, Zimbabwe.


This ranking serves as a poignant reminder of the untapped potential awaiting recognition and support in Nigeria’s rugby landscape, further emphasizing the urgency of collaborative efforts between the government and corporate entities to propel the nation to greater heights in the realm of sports.

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FG Approves Professionalisation of Youth Work

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 Joel Ajayi 


As part of the efforts being made to create a pathway to success for all Nigerian youth, the Federal Government has granted approval for the full Professionalisation of Youth work in Nigeria.


The Minister of Youth Development, Comrade Ayodele Olawande made this known while addressing the congregation of the Youth workers during the 2024 National Youth work conference which coincides with Youth workers capacity building and membership induction. The conference which has the theme: “A right to youth work and a positive future for all young people, celebrating diverse expressions of youth work across the globe” took place  at Afolabi hall  within the Ministry  in Abuja.


According to the Minister who was represented by the Permanent Secretary of the Ministry , Mr Olubunmi Olusanya: “I am happy to announce that approval for the full Professionalisation of Youth work in Nigeria has been granted by the Hon. Minister. The Ministry is ready to drive this important process, recognizing the urgent need for established codes of ethics and standards of practice.

This has become necessary because of the proliferation of practice whose activities have had adverse effects on the quality of services by young people. I therefore enjoin this noble body of professionals to join forces with the Ministry in its effort  towards establishing distinct career paths for youth development work”.


“The Ministry is critically looking at innovative partnership with the private sector, access to financing for young people’s ideals, and the integration of digital skills training. We are of the strong belief that entrepreneurship should be fostered from a young age, which means that all relevant stakeholders must partner in building a generation of young Nigerians who are skilled and prepared to lead”. 


“Today we are not only to discuss how we can build the capacity of the youth to contribute to the socio-economic development of Nigeria, but to plan the specific ways we can build a future that is inclusive, resilient, and sustainable for every young Nigerian, especially in the face of rapid global change and challenges that are complex and interconnected, ranging from climate challenges, technical advancement, economic shift, unemployment, mental health issues, inequality, lack of access to quality education and so on”, the Minister added.


He emphasized that:  “In these challenges, there are also immense opportunities for growth and transformation. It is worthy to state that our young people must be prepared not only to lead but be frontline agents in unlocking these opportunities.” 


He further explained that being a transformative catalysts, youth workers have the responsibility to provide the right platforms, resources, mentorship, and encouragement by bridging the gaps between young people and their potentials, while empowering them with mentorship, advocacy and essential skills to overcome obstacles and thrive as responsible citizens.  


He disclosed that the administration of President Bola Ahmed Tinubu through the Federal Ministry of Youth Development is committed to equipping youth who made up  60 percent of the population with the skills, knowledge, and entrepreneurial spirit needed to thrive in today’s competitive world as well as creating an environment where they can innovate, take risks and contribute meaningfully to our economy. 


“We are dedicated to empowering young Nigerians through various initiatives focused on skills development, empowerment and engagement by providing them with the tools they need to succeed and thrive. This is why we are strongly propagating our vision of one youth, two skills”, the Minister concluded.


In his remarks, the President of the Nigeria Youth Workers Association (NYWA), Mr Ben Duntoye stressed that many of the  Youths are passionate about youth work but  there is the need to step up to professionalism. 


According to him : “We want to see youth work bigger, we want to see youth work grow in their various work places. Youth work must flourish in Nigeria as it is in the advanced countries of the world” 

 “That is why we are partnering with the developed countries of the world to assist us with the initiatives put in by them in developing theirs both financially and in kind”, Duntoye added.

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