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SYDA Urges Government to Enlist MTN and Multichoice Support for Nigerian Rugby Development
Sport & Youths Development Academy (SYDA), the esteemed marketing partner of the Nigeria Rugby Football Federation, has fervently appealed to the federal government to actively engage and encourage major multinationals, such as MTN and Multichoice, in bolstering sports development initiatives across the nation.
This impassioned plea was articulated by Segun Maku, the Chief Executive Officer of SYDA, subsequent to a high-level meeting with the top echelons of management, including the CEO of Group Africa Marketing (the exclusive marketing agency for MTN in South Africa).
Maku underscored the significance of leveraging partnerships with renowned South African agencies, particularly given the preeminence of rugby in the sports landscape of South Africa.
During these engagements, Maku shed light on the substantial patronage that rugby enjoys from multinationals like MTN and Multichoice in South Africa. Drawing parallels to the strides made by the current board, led by Dr. Ademola Are, Maku lamented encountering obstacles in securing similar support for rugby in Nigeria.
Expressing optimism, he proposed that the government enact policies compelling these multinationals to invest in and
foster the growth of sports, with a special emphasis on rugby.
In his concluding remarks, Maku passionately urged for the establishment of a conducive policy framework that would incentivize and oblige multinationals to contribute significantly to the advancement of sports, thereby creating a conducive environment for the growth of rugby and other sporting disciplines in the country.
It is noteworthy that Nigeria currently occupies the 8th position in Africa, as per the latest rankings released by rugby Africa subsequent to the Olympic qualifiers held in Harare, Zimbabwe.
This ranking serves as a poignant reminder of the untapped potential awaiting recognition and support in Nigeria’s rugby landscape, further emphasizing the urgency of collaborative efforts between the government and corporate entities to propel the nation to greater heights in the realm of sports.
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Riyadh 2025: Nigeria’s Boxing Contingent Departs for Saudi Arabia
Joel Ajayi
Team Nigeria’s boxing contingent has officially departs the shores of the country for Riyadh, Kingdom of Saudi Arabia, ahead of the 6th edition of the Islamic Solidarity Games, taking place from November 7 to 21, 2025.
The team forms a vital part of Nigeria’s contingent at the multi-sport event, which gathers athletes from across over 55 nations globally. Nigeria’s participation reflects the nation’s commitment to expanding its global sporting profile and using sport as a tool for unity, national pride, and youth development.
Chief de Mission, Director General of the National Sports Commission (NSC), Hon. Bukola Olopade, described the Riyadh Games as a “crucial aspect of Nigeria’s strategic sports development plan,” emphasizing that the event serves as both a test of preparation and a pathway toward greater international success, including at the 2028 Olympic Games in Los Angeles.
He reaffirmed the NSC’s commitment to ensuring that Nigerian athletes receive the necessary support to excel on global platforms.
“This is more than just another international competition; it is a vital stepping-stone for our athletes toward Olympian ambitions,” Hon. Bukola Olopade said ahead of the team’s departure.
“Our team is prepared, focused, and hungry for success. We carry the hopes of the nation with us to Riyadh,” Hon. Olopade added.
Nigeria has maintained a strong presence at the Games since the inaugural edition in 2005. Over the years, the country’s athletes have recorded success across various sporting categories.
The contingent is led by experienced coaches and supported by technical staff dedicated to achieving peak performance levels.
As the competition gets set to begin in Riyadh, all eyes will be on the Nigerian contingent to deliver a performance that reinforces the country’s reputation as one of Africa’s leading sporting nations.
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