The Unveiling and Rebranding Nigeria Initiative (URNI) paid a strategic courtesy visit to the National Orientation Agency (NOA) yesterday, fostering a discussion on deepening patriotism and national consciousness among Nigerians, especially the youth.

In a statement issued on Wednesday by the Assistant Program ManagerUnveiling and Rebranding Nigeria Initiative Emegha Joshua reveals that, the delegation, led by Mrs. Obiageri Ndulue, the Lead Strategist for URNI, engaged with NOA’s leadership to explore collaborative efforts aimed at repositioning narratives about Nigeria and instilling a renewed sense of national pride.

 The meeting, held at the NOA headquarters in Abuja, focused on initiatives that align with URNI’s mission of reshaping Nigeria’s identity through civic engagement, storytelling, and grassroots advocacy.

Speaking during the visit, Mrs. Obiageri emphasized the critical role NOA plays in fostering unity and patriotism. She highlighted URNI’s upcoming projects, including the “Nigeria Through My Lens” campaign, the URNI Symposium, the URNI Novelty Match and the Faces of Patriotism book distribution to schools, all of which aim to reinforce national identity through impactful storytelling and education.

In response, the DG of National Orientation Agency Mallam Lanre Issa-Onilu, commended URNI’s vision and reaffirmed NOA’s commitment to supporting initiatives that promote national rebranding and civic responsibility. 

He spoke extensively about the National Values Charter, the Nigeria Promise, and Citizen Codes all in the National Identity Project which helps defines who a real Nigerian is.

 He acknowledged that changing the mindset of Nigerians, particularly the younger generation, requires a collaborative approach between government agencies, private sectors and civil society organizations like URNI.

The discussions yielded a promising outcome, with both organizations agreeing to explore partnership opportunities to reshape public perception and encourage active citizenship.

Both parties expressed optimism about future collaborations that will contribute to fostering patriotism and a positive national identity.With this development, URNI continues to position itself as a leading advocate for national rebranding, working closely with stakeholders to redefine Nigeria’s image and inspire a generation of patriotic citizens.

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