Entertainments
World No Tobacco Day 2021: Omotola, Dakore Egbuson-Akande, Others Celebrities Pledge To Stop Smoking Scenes From Movies
Joel Ajayi
High-profile Nollywood celebrities — producers, directors, actresses, and actors have teamed up to denounce the promotion of tobacco products in Nigeria movies targeting children in a newly released PSA.
In a statement issued by the Creative Director #SmokeFreeNollywood Ms. Esther Aghotor on Sunday revealed that celebrities joined forces with the #SmokeFreeNollywood campaign backed by Washington DC-based Campaign for Tobacco Free Kids in collaboration with public strategy firm, Gatefield, in celebration of the World No Tobacco Day 2021.
Celebrities involved in the campaign include; Omotola Jalade Ekeinde (Actress and TIME 100 most influential persons in the world), Dakore Egbuson-Akande, Osas Ighodaro (Actress, Oxfam and Amnesty International Ambassador), Anto Lecky (Actress and Big Brother Nigeria Star), Meg Otanwa (Actress), Michelle Dede (Actress), Kayode Kasum (Film Director, Sugar Rush), Daniel Effiong, (Actor), Linda Ejiofor (Actress), Kiki Omeili (Actress), and Imoh Emmanuel Chimezie (Actor) and others.
According to the World Health Organisation, 370,000 children in Nigeria smoke daily. Research shows that a significant percentage of current adult smokers were influenced by movies.
“37% of these smokers started smoking as children due to the influence of movies that are created,” the celebrities said in the PSA where the celebrities took responsibility and pledged to make amends.
Creative Industry
Nigeria, Saudi Arabia Explore Film Production Collaboration
Joel Ajayi
Nigeria and Saudi Arabia have commenced discussions on sustainable cultural cooperation, particularly in the area film production.
Consequently, a meeting has been held between the Nigerian Film Corporation led by Dr. Ali Nuhu and Mr. Ali Khalil Al-Maqeit, representative of the Saudi Arabia Film Commission, at the ongoing Berlinale film festival in Germany.
The Saudi authorities are eager to sign a cooperation agreement with Nigeria, to facilitate a robust film sector development for both countries.
The potentials for film industry growth are vast, with opportunities for co-production, talent exchange, and knowledge sharing. The handshake between Nigeria’s vibrant film industry, and that of Saudi Arabia would enable the showcase of unique cultures of both nations.
This significant effort is part of a broader strategy by Saudi Arabia and Nigeria to strengthen bilateral cultural relations.
As the two countries move towards the emplacement of a cooperation agreement, exciting new developments and investment opportunities await Nigeria and Saudi filmmakers.
#nfc #nigerianfilm #development #poweringpossibilities
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