Entertainments
YangaGames Lights Up 2024 Calabar Carnival and Festival with N11m Cash Prizes
Joel Ajayi
YangaGames joined other sponsor and partner companies like First Bank, UBA, Zénith Bank, Nigerian Breweries and Minimie in sharing the joy of Christmas at the Carnival Calabar and Festival, 2024.
In partnership with the Cross River State Government and in line with the theme of Carnival Calabar and Festival 2024 edition: “our shared prosperity”, the leading indigenous gaming operator, YangaGames.com added a new dimension to the 2024 Carnival Calabar and Festival by developing the platform, www.calabargames.com which gamifies the activities of the carnival Calabar and festival for participants and enthusiasts to be rewarded with millions of cash prizes to heighten the thrill of the globally recognized Carnival.
Four individuals became millionaires courtesy Yangagames and the Cross River State Government via the Calabargames.com platform, the brainchild of the carnival Calabar and festival commission’s effort to gamify the activities of the carnival.
Mr. Uche James Ndukwu, a student, who clinched the biggest prize of N5m could not believe his luck as he was presented his cheque right on stage at the UJ Esuene Stadium, Calabar right after Zlatan’s performance on the 29th if December, 2024.
Ms. Eunice Ibok won N3m Carnival Bonanza and her cheque presentation was handled by the Governor of Cross River State, Senator Prince Bassey Otu Who congratulated the Youth Corps Member and advised her to put the cash to good use.
Ms Rosemary Effiong Bassey, another young lady who emerged the lucky winner of the N2m Xmas Bonanza with a ticket purchase of N500 beamed with smiles as she had a handshake with the Deputy Governor of Cross River State who presented her with the prize. 
The orphan was quick to state that she would pursue university education with her prize money.
For being the best culturally dressed young lady at the African Fashion Fiesta event, Ms Chinenye Ugonma Amadikwa won herself a N1m cash reward courtesy the government of Cross River State and YangaGames.com.
Receiving the funds at the enigmatic Denrele Edun hosted runway fashion show, the Ms Chinenye the CEO of the fashion brand, Chinola pledged to expand her business with the cash gift.
While announcing the winners, the YangaGames General Manager, Marketing, Mr. Clement Nnamdi Okolie said he was excited to see winners emerge from the newly launched calabargames.com platform which is an attestation of the innovativeness of YangaGames as the most trusted yet evolving gaming operator in Nigeria.
“We are marrying culture, entertainment and humanity to bring people of diverse backgrounds together with the platforms we operate. We bring in unique opportunity to develop people and create avenue for social networking for every segment of the society while changing lives and making dreams come true”.
“All the winners have since been paid and have been sending heartfelt appreciation messages to YangaGames and the government of Cross River State for changing their lives. Our partnership with the Cross River State has come to stay and has been cemented by the full endorsement of the CRSG. Hence, the calabargames.com and the YangaGames.com platforms remain open and active, Nigerians are therefore encouraged to register and purchase their tickets to win lots of available prize items and monies on a daily, weekly and monthly basis.”
The 2024 Calabar Carnival and Festival was a display innovativeness and panache made possible by the involvement of mega brands like First Bank of Nigeria, United Bank for Africa (UBA), Zenith Bank, Nigerian Breweries, Minimie and YangaGames as official sponsors of the 32 day long festivities.
The festival which promotes Nigeria’s history, vibrant cultural heritage and national pride showcased splendour in all performances broadcast live on Multichoice’s DSTV Holiday Channel.
Speaking on this year’s theme – our shared prosperity, Cross River State Governor, Senator Prince Bassey Otu said: “I am very pleased and honored to welcome ALL, to the biggest party in Africa. This year, we are excited to offer new activities to enjoy as we celebrate Our Shared Prosperity.”
The N11m worth of prizes were made open to the approximately 2 million attendees recorded at the Carnival Calabar and festival 2024 events via physical tickets sold at the festival village and all major events of the carnival.
“What the whole world has just witnessed is a manifestation of an exclusive 3 year deal between the government of Cross River State and YangaGames.com via the carnival calabar and festival commission which was consummated just a few months ago by the Executive Chairman of YangaGames Technologies Limited, Mr. Derrick David Kentebe and Sir Gabe Onah, Chairman, Carnival Calabar and Festival Commission who signed on behalf of Senator Prince Bassey Otu, the Governor of Cross River State.”
“The Calabargames.com platform delivered by YangaGames highlights the strength of partnerships.” The Chairman, Carnival Calabar and festival Commission, Sir Gabe Onah continued: “The commitment of YangaGames, First Bank, UBA, Zenith Bank, Nigerian Breweries, Afrexim Bank, Minimie and other partnering brands to the Calabar Carnival plays a vital role in the continued success of our carnival project. 
Their support ensures that the 2024 edition will remain memorable to all who watched on TV or was on ground to experience and feel the frenzy, a truly spectacular event. We are grateful to work with such remarkable partners who are helping bring the best of Nigerian culture to the global stage, supporting local and national growth, while also creating a lasting impact on the community.”
The 2024 edition of the Calabar Carnival and Festivals is a fusion of music, dance, theatre, culture, innovation, parades, performances, and creative brand experiences.
Creative Industry
Miss Luxury Pageantry 2025 Set to Hold Maiden Edition
 
														Cyril Ogar
The Miss Luxury Foundation has announced that all is set for the 2025 maiden edition of the Miss Luxury Pageantry, scheduled to hold November 4, 2025 at the prestigious Lagos Continental Hotel.
Organisers say the high-profile event, themed “Where Beauty, Purpose, and Power Unite,” will not only celebrate elegance and excellence but also amplify advocacy, leadership, and social impact among young women across Nigeria.
In a statement issued by the Digital and Publicity Lead , Mr Eze Okocha Eze and made available to newsmen in Abuja ,the Foundation said the pageant, which is being organised in partnership with the National Commission for Refugees, Migrants and Internally Displaced Persons (NCFRMI), Federal Ministry of Humanitarian Affairs, United Towns Agency, United Nations, International Commission for Peace and Good Governance, and The Nest Resource Centre, will showcase 37 exceptional contestants ,one from each Nigerian state and the Federal Capital Territory.
According to the organisers, the 2025 edition marks a historic shift in Nigerian pageantry, as it eliminates traditional beauty barriers such as height or size, focusing instead on purpose, advocacy, and leadership potential.
“This is your moment to make history, “for the first time ever, 37 women ,one from each Nigerian state and the FCT will be selected to compete for the inaugural Miss Luxury titles.
“No height or size requirements, no pageant background needed,just bold purpose and a desire to lead.
The Founder and Executive Director of the Miss Luxury Foundation, Dr. Edidiong Udoidiong, described the event as more than a competition, but a movement that empowers women to lead and inspire.
“Through the Miss Migration Crown, we are addressing a major national challenge,” Udoidiong said.
“We are placing a mandate in the hands of a young woman who would serve as an ambassador for safe migration, a voice for the displaced, and a face of hope to those who have none.”
Udoidiong noted that the Foundation is collaborating with key institutions to promote safe and legal migration, taking its advocacy to schools, communities, and online platforms nationwide.
He noted that the Foundation also runs empowerment and vocational training programmes aimed at equipping vulnerable women and youths with practical skills to keep them from falling prey to human traffickers.
Beyond the glamour, the Miss Luxury Pageantry, according to the organisers, is a pioneering platform dedicated to empowering women through visibility, advocacy, and voice.
“We don’t just celebrate beauty , we elevate leadership beyond the stage ,we celebrate the embodiment of a strong, resilient woman, we celebrate voices of young women around the world.
“with real-world training in brand development, strategic advocacy, and purpose-led leadership, as well as access to global platforms for women who rise through the initiative.
Meanwhile, he said that a Non Governmental Organisation (NGO) has offer free sponsorship for the first 20 contestants to register for the pageant.
The maiden edition will also reward winners with life-changing prizes designed to boost their careers and humanitarian missions.
The winner of the Miss Luxury crown will be given a hundred thousand dollars cash prize, a brand new luxury car, a brand new luxury home in a premium location and a five year modelling contract followed with endorsement deals.
“She would make appearances at New York and Paris Fashion Weeks, an international brand ambassadorship, and a lifetime mentorship opportunity.
The Miss Migration crown comes with a seventy thousand dollars cash prize, a luxury car, ambassadorial deal with NCFRMI, endorsement deals, modelling contracts, and mentorship.
The Miss Humanitarian queen will walk away with a fifty thousand dollars cash prize, a luxury car, endorsement deals, modelling contracts, and mentorship.
In addition, he stated that the Face of Renewed Hope winner will walk away with a twenty thousand dollars cash prize.
The Publicity Lead of the Foundation, Eze Okocha Eze, said the growing number of state partnerships underscores the Foundation’s commitment to creating real, lasting change.
“Each endorsement is not just a formal agreement but a shared commitment to nurture and elevate the voices of young women across Nigeria,” Eze said. “Our journey is about building bridges between communities, government, and civil society to create real, lasting impact.”
He explained that these partnerships highlight the Foundation’s efforts to build sustainable empowerment ecosystems for women and girls through education, advocacy, mentorship, and community development.
As excitement builds ahead of the grand finale, the Miss Luxury Pageantry 2025 is expected to attract top government officials, industry leaders, celebrities, and corporate sponsors.
Registration for contestants is still ongoing. Interested participants can obtain forms for 300,000 Naira via www.missluxury.org or contact 0916 904 7400.
More updates are also available on social media via @miss.luxuryglobal on Instagram and Miss Luxury on Facebook.
The 2025 edition is proudly sponsored by One World Migration, Dangote Foundation, VOV Foundation, and Riggs London.
With its blend of glamour, advocacy, and purpose, the Miss Luxury Pageantry will redefine beauty standards ,transforming the crown into a tool for leadership, empowerment, and social change across Africa.
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