Featured
50,000 Nigerian Youth Gets Glocalization And Rebranding Training
Joel Ajayi
No fewer than 50,000 Nigerian youths have benefited from the training on Glocalization building and branding of their products for local and global recognition, courtesy of non-governmental organization known as VIVACITY PR.
The desire of the NGO is to deliver opportunities for improved economic performance and to use them to deliver better wages and living conditions for all SME in the country.
Speaking at the glocalization and branding summit on Tuesday, in Abuja, the Convener of the summit and Special Assistant on ICT to the Minister of Youth and Sports development, Oluwakemi Arreola, revealed that about 50,000 Nigerians, both online and physical, have benefited from the training.
According to her, Glocalization started from a need for Nigerian business to grow globally and locally, at the same time.
“Branding is very important in business but in Nigeria, we don’t pay more attention to branding as we should. So, first and foremost, the next step after your concept or product should be, how do you brand this concept before you even think about money, staff or branches, your step should be how do I brand this concept?
“Exportation of service is big right now around the world and Nigeria need to tap into it, enable them reach out to the greater client.
“We need to pay more attention on branding, the way people lay emphasis on public relation, advertising, to grow our business.”
Speaking on the summit, Areola said: “This is the third edition of glocalization, we see it as an avenue to get more Nigerians employed, and set up more enterprises for young Nigerians, we have thousands of Nigerians following us on our platforms, leveraging on what we bring to the table.
“The total numbers of people who have benefited so far, from this training both online and physical are about 50,000 Nigerians, they have passed through this particular door.
“We have the data base of everybody, we send regular email when we find anything that is helpful.
“We are still working very hard to ensure we have larger mentor-mentee situation arrangement, I can see that a lot of people that have joined us virtually and in the room today are my mentee and I can see the difference in them working with me and in their businesses, I must say, I am very proud of them.”
On her own, the Senior Special Assistant to Minister of Trade and Investment, Mrs Bibi Olufure revealed that, the ministry is working round the clock to ensure many Nigerian youths benefit from SME initiative of the government.
“So, for event like this, we channel our energy on it, to bring opportunities. If you have talent to showcase, if you have service to provide, the door of our office is open to assist you.”
However, she encouraged people who don’t know how to go about rebranding of their businesses to approach ministry of trade and investment for better training to boost the quality of their business and give their product a global appeal.
While speaking, one of the guest speakers, a human Development Expert, Obinnaya Uruakpa, explained and itemized numerous opportunities for people that key in into branding of their products saying that, the only way to stand out among others is to give the product an identity that will differentiate it from others in a competitive market environment like Nigeria.
Featured
Daughters of Dr. Charles Ononiwu, Chiamanda and Chiamaka, Launch Debut Books to Uplift Hearts Facing Life’s Struggles
Joel Ajayi
At just 18 and 20 years old, Chiamanda and Chiamaka Ononiwu — daughters of renowned Nigerian surgeon Dr. Charles Ononiwu — have achieved a remarkable milestone with the release of their debut inspirational books, Do Not Be Afraid and Waterfalls.
Their literary journey began six years ago, during the height of the global COVID-19 pandemic. While the world was engulfed in fear and uncertainty, the then 13- and 15-year-old sisters turned inward, using writing as an outlet to process their emotions, express their faith, and reach out to others with messages of hope and resilience.
What began as a quiet act of creativity blossomed into two powerful books that now serve as beacons of light for readers navigating life’s storms.
Eighteen-year-old Chiamanda Ononiwu is the author of Do Not Be Afraid. A passionate Electrical Engineering student , she is also a proud alumna of Intellichild TLC and Valedictorian of Great Blessings School, Class of 2022.
In her book, she addresses the emotional challenges many young people face and draws from her personal faith to offer guidance and encouragement.
Her elder sister, Chiamaka Ononiwu, 20, is a final-year medical student at Babcock University in Nigeria. She penned Waterfalls, a heartfelt and deeply spiritual work she describes as divinely inspired. Chiamaka views her writing as a calling — a mission to uplift souls and bring hope to those struggling with life’s challenges.
“Personally, I would say it all started with the idea of inclusion, inspired by real human experiences,” Chiamaka shared. “We’ve had conversations with people who’ve gone through difficult situations — including issues and those stories helped shape what I write today.”
She added, “It’s all about encouraging people to face life with faith. We began this journey during a dark time in the world, and I felt called to create something that could offer comfort and hope — not just locally, but globally.”
The official book launch and signing ceremony took place on Wednesday in Abuja, Nigeria’s capital, and was attended by family, friends, colleagues, and well-wishers. It was a celebration of creativity, faith, and youthful brilliance, as the sisters presented their work to an inspired audience.
Speaking at the event, Chiamaka emphasized the core message of her book: “Waterfalls reminds readers that God is always watching over His people. He doesn’t bring fear — He brings peace, hope, and love. I want readers to find comfort and assurance in that truth.”
For Chiamanda, her book is a message to young people who may feel overwhelmed by life’s pressures: “Do Not Be Afraid is especially for youth navigating difficult times. No matter how hard life gets, you can always find strength and direction in God’s word.”
Writing came naturally to both sisters. Chiamaka recalled, “Even as a child, I loved writing short stories for my siblings. When the opportunity came to publish, I knew it was time to share my message with a wider audience.”
Despite their demanding academic paths, both young women balanced their studies with writing through perseverance and faith.
Chiamanda and Chiamaka are united by a shared dream — to inspire people across the world with their writing.
Chiamaka expressed Further; “Our biggest hope is that these books will reach people who need to know that God is real, that He’s always with them, and that through Him, anything is possible,” Chiamaka said.
With Do Not Be Afraid and Waterfalls, the Ononiwu sisters have not only created literary works — they’ve created lifelines. Their voices, grounded in faith and driven by purpose, remind readers everywhere that even in the darkest moments, God’s light never fades.
Their father, Dr. Charles Ononiwu — a distinguished surgeon and deeply devoted parent — also spoke at the event, sharing the journey from his perspective.
“For me, my number one priority has always been to care for children — not just medically, but also by encouraging them academically and in the basics of life,” he said.
He recounted a moving moment with Chiamanda, who approached him with the idea of sharing her story publicly to inspire others.
“She came to me and said she wanted to talk to her peers, to share how she had been comforted, and to help them see that everything would be okay,” he recalled. “As a father, my role was to guide her. I support both of them, help activate their strengths, and provide direction.”
Dr. Ononiwu made the decision to fund the publication of their books himself, believing in the power of their message.
“I told them, ‘You have something the world needs. You can make an impact in the lives of others,’” he said. “I believe every child has a gift. It is our responsibility as parents not to dismiss them, but to help them discover and nurture their talents.”
He encouraged all parents to support their children’s creative pursuits, noting, “Every person has something special inside them — no one is without talent. It’s just a matter of looking inward, discovering that gift, and sharing it with the world.”
-
Featured6 years agoLampard Names New Chelsea Manager
-
Featured6 years agoFG To Extends Lockdown In FCT, Lagos Ogun states For 7days
-
Featured6 years agoChildren Custody: Court Adjourns Mike Ezuruonye, Wife’s Case To April 7
-
Featured6 years agoNYSC Dismisses Report Of DG’s Plan To Islamize Benue Orientation Camp
-
Featured4 years agoTransfer Saga: How Mikel Obi Refused to compensate me After I Linked Him Worth $4m Deal In Kuwait SC – Okafor
-
Sports3 years ago
TINUBU LAMBAST DELE MOMODU
-
News10 months agoZulu to Super Eagles B team, President Tinubu is happy with you
-
Featured6 years ago
Board urges FG to establish one-stop rehabilitation centres in 6 geopolitical zones
