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50,000 Nigerian Youth Gets Glocalization And Rebranding Training
Joel Ajayi
No fewer than 50,000 Nigerian youths have benefited from the training on Glocalization building and branding of their products for local and global recognition, courtesy of non-governmental organization known as VIVACITY PR.
The desire of the NGO is to deliver opportunities for improved economic performance and to use them to deliver better wages and living conditions for all SME in the country.

Speaking at the glocalization and branding summit on Tuesday, in Abuja, the Convener of the summit and Special Assistant on ICT to the Minister of Youth and Sports development, Oluwakemi Arreola, revealed that about 50,000 Nigerians, both online and physical, have benefited from the training.
According to her, Glocalization started from a need for Nigerian business to grow globally and locally, at the same time.
“Branding is very important in business but in Nigeria, we don’t pay more attention to branding as we should. So, first and foremost, the next step after your concept or product should be, how do you brand this concept before you even think about money, staff or branches, your step should be how do I brand this concept?
“Exportation of service is big right now around the world and Nigeria need to tap into it, enable them reach out to the greater client.
“We need to pay more attention on branding, the way people lay emphasis on public relation, advertising, to grow our business.”
Speaking on the summit, Areola said: “This is the third edition of glocalization, we see it as an avenue to get more Nigerians employed, and set up more enterprises for young Nigerians, we have thousands of Nigerians following us on our platforms, leveraging on what we bring to the table.
“The total numbers of people who have benefited so far, from this training both online and physical are about 50,000 Nigerians, they have passed through this particular door.
“We have the data base of everybody, we send regular email when we find anything that is helpful.
“We are still working very hard to ensure we have larger mentor-mentee situation arrangement, I can see that a lot of people that have joined us virtually and in the room today are my mentee and I can see the difference in them working with me and in their businesses, I must say, I am very proud of them.”
On her own, the Senior Special Assistant to Minister of Trade and Investment, Mrs Bibi Olufure revealed that, the ministry is working round the clock to ensure many Nigerian youths benefit from SME initiative of the government.
“So, for event like this, we channel our energy on it, to bring opportunities. If you have talent to showcase, if you have service to provide, the door of our office is open to assist you.”
However, she encouraged people who don’t know how to go about rebranding of their businesses to approach ministry of trade and investment for better training to boost the quality of their business and give their product a global appeal.
While speaking, one of the guest speakers, a human Development Expert, Obinnaya Uruakpa, explained and itemized numerous opportunities for people that key in into branding of their products saying that, the only way to stand out among others is to give the product an identity that will differentiate it from others in a competitive market environment like Nigeria.
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NELFUND: The Renewed Hope Engine Propelling Nigeria’s Youth into Tomorrow
By Dayo Israel, National Youth Leader, APC
As the National Youth Leader of the All Progressives Congress, I have spent most of my tenure fighting for a Nigeria where every young person, regardless of their ward or local government, family income, or circumstance, can chase dreams without the chains of financial despair.
Today, that fight feels like victory, thanks to the Nigerian Education Loan Fund (NELFUND). Launched as a cornerstone of President Bola Ahmed Tinubu’s Renewed Hope Agenda, this initiative isn’t just a policy tweak; it’s a revolution. And under the steady, visionary hand of Managing Director Akintunde Sawyerr, NELFUND has transformed from a bold promise into a roaring engine of opportunity, disbursing over ₦116 billion to more than 396,000 students and shattering barriers for over a million applicants.
Let’s be clear: NELFUND was always destined to be a game-changer. Signed into law by President Tinubu on April 3, 2024, it repealed the outdated 2023 Student Loan Act, replacing it with a modern, inclusive framework that covers tuition, upkeep allowances, and even vocational training—ensuring no Nigerian youth is left on the sidelines of progress.
But what elevates it from groundbreaking to generational? Leadership. Enter Akintunde Sawyerr, the diplomat-turned-executioner whose career reads like a blueprint for results-driven governance. From co-founding the Agricultural Fresh Produce Growers and Exporters Association of Nigeria (AFGEAN) in 2012—backed by icons like former President Olusegun Obasanjo and Dr. Akinwumi Adesina—to steering global logistics at DHL across 21 countries, Sawyerr brings a rare alchemy: strategic foresight fused with unyielding accountability.
As NELFUND’s pioneer MD, he’s turned a fledgling fund into a finely tuned machine, processing over 1 million applications since May 2024 and disbursing ₦116 billion—₦61.33 billion in institutional fees and ₦46.35 billion in upkeep—to students in 231 tertiary institutions nationwide. That’s not bureaucracy; that’s brilliance.
Sawyerr’s touch is everywhere in NELFUND’s ascent. Since the portal’s launch, he’s overseen a digital ecosystem that’s as transparent as it is efficient—seamless verification, BVN-linked tracking, and real-time dashboards that have quashed misinformation and built trust. In just 18 months, the fund has empowered 396,252 students with interest-free loans, many first-generation learners who might otherwise have dropped out.
Sensitization drives in places like Ekiti and Ogun have spiked applications — 12,000 in a single day in one instance, while expansions to vocational centers in Enugu pilot the next wave of skills-based funding. And amid challenges like data mismatches and fee hikes, Sawyerr’s team has iterated relentlessly: aligning disbursements with academic calendars, resuming backlogged upkeep payments for over 3,600 students, and even probing institutional compliance to safeguard every kobo. This isn’t management; it’s mastery—a man who doesn’t just lead but launches futures.
Yet, none of this happens in a vacuum. President Tinubu’s alliance with trailblazers like Sawyerr is the secret sauce securing Nigeria’s tomorrow. The President’s Renewed Hope Agenda isn’t rhetoric; it’s resources—₦100 billion seed capital channeled into a system that prioritizes equity over elitism. Together, they’ve forged a partnership where vision meets velocity: Tinubu’s bold repeal of barriers meets Sawyerr’s boots-on-the-ground execution, turning abstract policy into tangible triumphs. It’s a synergy that’s non-discriminatory by design—Christians, Muslims, every tribe and tongue united in access—fostering national cohesion through classrooms, not courtrooms.
As Sawyerr himself notes, this is “visionary leadership” in action, where the President’s political will ignites reforms that ripple across generations.
Why does this matter to us, Nigeria’s youth? Because NELFUND isn’t handing out handouts—it’s handing out horizons. In a country where 53% of us grapple with unemployment, these loans aren’t just funds; they’re fuel for innovation, entrepreneurship, and endurance.
Picture it: A first-generation polytechnic student in Maiduguri, once sidelined by fees, now graduates debt-free (repayments start two years post-NYSC, employer-deducted for ease) and launches a tech startup. Or a vocational trainee in Enugu, equipped with skills funding, revolutionizing local agriculture. This is quality education that endures—not fleeting certificates, but lifelong launchpads. Sawyerr’s focus on human-centered design ensures loans cover not just books, but bread—upkeep stipends of ₦20,000 monthly keeping hunger at bay so minds can soar. Under his watch, NELFUND has debunked doubts, refuted fraud claims, and delivered results that scream sustainability: Over ₦99.5 billion to 510,000 students by September, with 228 institutions on board.
As youth leaders, we see NELFUND for what it is: A covenant with our future. President Tinubu and MD Sawyerr aren’t just allies; they’re architects of an educated, empowered Nigeria—one where poverty’s grip loosens with every approved application, and innovation blooms from every funded desk. This isn’t charity; it’s an investment in the 70 million of us who will lead tomorrow.
We’ve crossed one million applications not because of luck, but leadership—a duo that’s turning “access denied” into “future unlocked.”
To President Tinubu: Thank you for daring to dream big and backing it with action.
To Akintunde Sawyerr: You’re the executor we needed, proving that one steady hand can steady a nation.
And to every Nigerian youth: Apply. Graduate. Conquer.
Because with NELFUND, your generation isn’t just surviving—it’s thriving, enduring, and eternal.
The Renewed Hope isn’t a slogan; it’s our story, now written in scholarships and success. Let’s keep turning the page.
Dayo Israel is the National Youth Leader of the All Progressives Congress (APC).
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