50,000 Nigerian Youth Gets  Glocalization And Rebranding Training

Joel Ajayi

No fewer than 50,000 Nigerian youths have benefited from the training on Glocalization building and branding of their products for local and global recognition, courtesy of non-governmental organization known as VIVACITY PR.

The desire of the NGO is to deliver opportunities for improved economic performance and to use them to deliver better wages and living conditions for all SME in the country.

Speaking at the glocalization and branding summit on Tuesday, in Abuja, the Convener of the summit and Special Assistant on ICT to the Minister of Youth and Sports development, Oluwakemi Arreola, revealed that about 50,000 Nigerians, both online and physical, have benefited from the training.

According to her, Glocalization started from a need for Nigerian business to grow globally and locally, at the same time.

“Branding is very important in business but in Nigeria, we don’t pay more attention to branding as we should. So, first and foremost, the next step after your concept or product should be, how do you brand this concept before you even think about money, staff or branches, your step should be how do I brand this concept?

“Exportation of service is big right now around the world and Nigeria need to tap into it, enable them reach out to the greater client.

“We need to pay more attention on branding, the way people lay emphasis on public relation, advertising, to grow our business.”

Speaking on the summit, Areola  said: “This is the third edition of glocalization, we see it as an avenue to get more Nigerians employed, and set up more enterprises for young Nigerians, we have thousands of Nigerians following us on our platforms, leveraging on what we bring to the table.

“The total numbers of people who have benefited so far, from this training both online and physical are about 50,000 Nigerians, they have passed through this particular door.

“We have the data base of everybody, we send regular email when we find anything that is helpful.

“We are still working very hard to ensure we have larger mentor-mentee situation arrangement, I can see that a lot of people that have joined us virtually and in the room today are my mentee and I can see the difference in them working with me and in their businesses, I must say, I am very proud of them.”

On her own, the Senior Special Assistant to Minister of Trade and Investment, Mrs  Bibi Olufure revealed that, the ministry is working round the clock to ensure many Nigerian youths benefit from SME initiative of the government.

“So, for event like this, we channel our energy on it, to bring opportunities. If you have talent to showcase, if you have service to provide, the door of our office is open to assist you.”

However, she encouraged people who don’t know how to go about rebranding of their businesses to approach ministry of trade and investment for better training to boost the quality of their business and give their product a global appeal.

While speaking, one of the guest speakers, a human Development Expert, Obinnaya Uruakpa, explained and itemized numerous opportunities for people that key in into branding of their products saying that, the only way to stand out among others is to give the product an identity that will differentiate it from others in a competitive market environment like Nigeria.

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