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World Tourism Day 2020: Nigeria To Leverage Tourism For Rural Development – Minister

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Joel Ajayi

The Minister of Information and Culture, Alhaji Lai Mohammed, has said Nigeria will leverage tourism in its efforts to take development to the grassroots.

 

The Minister stated this in a statement issued in Lagos on Sunday to mark the 2020 World Tourism Day, which has the theme: ”Tourism and Rural Development”.

 

He said the theme, in the words of the United Nations World Tourism Organization (UNWTO), celebrates tourism’s unique ability to drive economic development and provide opportunities outside of big cities, including in those communities that would otherwise be left behind.

 

”Tourism plays an important role in preserving and promoting culture and heritage all around the world. This is why we are leveraging on the sector to take development to the grassroots by ensuring that local communities own and benefit from the cultural heritage and the tourist attractions in their domain,” Alhaji Mohammed said.

 

He said the plan by the Federal Government to establish community museums is part of efforts to ensure that local communities benefit from tourism, thus ensuring that the sector contributes to rural development.

 

The Minister said the occasion of the 2020 World Tourism Day presents the opportunity for stakeholders to reflect on the impact of the Covid-19 global pandemic, which has hit the sector hard and also stepped down the national celebration of the day.

 

He said despite the negative impact of Covid-19 on the sector, it was a mark of its resilience that governments around the world still look to the sector to drive recovery as a leading employer and economic pillar in cities and the rural communities.

 

”It is globally recognized that tourism empowers rural communities and provides employment mostly for women and youth. It plays an important role in diversifying the rural economy and its growth, thereby contributing to the sustainability of the population and the economy of the areas.

 

”Tourism therefore helps rural communities make the transition from agrarian to diversified and sustainable economies,” Alhaji Mohammed said.

 

He said rural tourism perfectly suits the trend of most modern travellers seeking authentic and unique experiences, local lifestyles and the need to experience natural and unspoiled landscapes.

 

”Rurality is the central and unique selling point in the rural tourism package, and apart from being located in rural areas, small in scale, traditional in character and slowly growing and controlled by

the local people; rural tourism is regarded as tourism in the countryside, which embraces the rural environment. Most importantly,rural tourism aims to include and benefit rural communities, while preserving their environmental and cultural assets,” the Minister said.

 

He said in line with the comment made by the Secretary General of the UNWTO, that the current Covid-19 crisis is an opportunity for member states to rethink the tourism sector and its contribution to the people and planet, Nigeria set up a committee to look at the impact of Covid-19 on the Creative Industry and Tourism, with a view to finding

ways to catalyze the growth of the tourism sector in particular and the Creative Industry in general.

 

Alhaji Mohammed expressed the hope that all the relevant sectors will fully integrate and promote all the recovery recommendations and deliverables developed to support the recovery efforts.

 

 

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Creative Industry

Stephanie Linus, Juliet Ibrahim 8 others Appointed Jury Members For Zuma International Film Festival

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Joel Ajayi


Ten-member 10 jury of reputable Nigerian and foreign filmmakers to adjudicate on all entries in the competitive category of the Zuma international film festival, 2024, scheduled to hold in Abuja, Nigeria’s capital from December 1st to 5th, which is jointly being organized by the Nigerian Film Corporation (NFC) and the Federal Capital Territory Administration (FCTA) has been announced.  


Announcing the constitution of the ten-member jury through a statement issued in Abuja (on Monday, November, 11, 2024); Brian Etuk, NFC’s Director of Public Affairs, said “the jury is most critical to the selection of winning entries and composition of the jury reflects the premium and niche of ZUMA International Film Festival, as one of the continents fastest growing international film festivals and market events”. 


He said, this explains why membership of the jury includes both Nigerian and foreign film stakeholders who have in the recent past promoted authentic Nigerian and African resonate stories, and continue to contribute immensely to the growth of inclusive global film production. 


Stephanie Okereke Linus, an A-list Nigerian actress, filmmaker, activist with lead appearances in over 100 movies, including an Afro-Hollywood, USA Filmmakers Award for Excellence, Reel Awards for Best Actress, and recently, the AMVCA Award for Best Overall Movie in Africa as well as recipient of the AMAA Award for Best Nigerian Film for her impactful work DRY was named as the Chairperson of the Jury. 


Other members are Kenneth Gyang- director of This Is Lagos, Mojisola as well as Oloture Netflix’s Original from Nigeria; Aisha Halilu Abdullahi – a docu-drama and documentary specialist; Ishaq Sidi Ishaq – an actor, writer and producer of “Kamilu”,‘‘Wasila’’; Charles Novia – an avant-garde Nollywood filmmaker, scriptwriter, producer, director and creative entrepreneur; Hakeem Kae Kazim – a supremely talented actor, producer, director of great cinematic portrayal of George Rutugunda in the Oscar-nominated Hotel Rwanda, as well as playing leading roles in The Librarian.


The Triangle, and knack for creating feisty and deeply thrilling characters; Sihle Hlophe – director with multiple awards and over 15 years of experience; Ronya Man – an acting coach and creative arts specialist with handles on Lahira, SIN.


 The Johnsons, as well as Juliet Ibrahim – a bilingual (French and English) speaking multiple award-wining producer, director, entrepreneur with over 100 movie appearances. Zaiyanu Tanko Waziri, a veteran filmmaker and broadcaster with over two decades of professional experience was also named as member of the jury.  


In the statement, Dr. Ali Nuhu, NFC’s Managing Director & Chairman, Festival Organising Committee, on behalf of its partner, the FCTA, congratulated Stephanie Okereke – Linus for emerging as Chairperson of the Jury. Dr. Nuhu said that the Jury Chairperson and her team’s roles are critical to the overall success of the Film Festival brand, which no effort has been spared in its organization in terms of content, attendance and participation. NFC; Nuhu averred, remains committed to achieving the objectives of sustaining the positive narratives that Nigeria with a huge creative economy, is indeed the hub of film production in Africa.  

Zuma International Film Festival 2024, the 14th in the series and themed: Digital Renaissance: Embracing The Future takes place December 1st – 5th at Chida Event Centre, Abuja Nigeria. Meanwhile, Etuk added that the online registration portal of the film festival has opened, and intending participants can register through the link :- https://zumafilmfest.com/zuff-2024-registration. 

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