News
Scale-Up your skills to Sustain NYSC’s Postive Image DG Tells PR Officers
….Unveils New Media Department
Joel Ajayi
The Director General, National Youth Service Corps NYSC, Brig General Yusha’u Dogara Ahmed has urged Scheme’s Public Relations Officers leverage on both the traditional and new media to scale-up effective publication that will sustaining its positive image.
The Director General gave this charge while declaring open in Abuja the 2024 NYSC Information and Public Relations Officers’ Training Workshop,with the theme“Retooling Public Relations Officers For Modern Corporate Image Management”
”Nonetheless, we must continue to pursue greater success despite our accomplishments. Given the demands of your schedule and the fast paced digitalised world, there is need for continuous upgrade of your knowledge and skills to keep up with evolving trends in corporate image management. The thematic choice of this workshop “Retooling Public Relations Officers For Modern Corporate Image Management” is therefore apt.
“It is my expectation that at the end of this training you would be further equipped for optimum discharge of your responsibilities including responding swiftly and effectively to emerging threats to the image of the Scheme from mischief makers particularly from the social media. I implore you therefore to participate actively and contribute meaningfully to the deliberations so as to reap maximally the benefits of this programme.
“I urge you also to continue to leverage on both the traditional and new media to scale-up effective publication of the critical role of NYSC in the socio-economic development of Nigeria. It is in this regard that management established the NYSC Radio and Television and went further to secure approval for creation of a department to facilitate effective administration and optimum utilisation of the media stations in the pursuit of the Scheme’s mandate. Management is also committed to ensuring that the department thrives through deployment of local content from stakeholders and our Corps members”
General YD Ahmad said NYSC PR Officers’ training workshop has been consistently sustained by the Scheme over the years, which underscored the premium the Service Corps placed on ensuring sustainable positive corporate image for the Scheme at all times.
He commended the Public Relations officers for their diligence and commitment to the discharge of their responsibilities, including ensuring efficient management of the scheme’s public functions and adequate publication of the activities of the NYSC which has enhanced the good image of the Scheme.
In his opening remark , the Director, Information And Public Relations, Mr. Eddy Megwa said the annual NYSC Public Relations Officers’ workshop has over the years become a veritable platform for Officers of corporate management cadre to acquire requisite knowledge on contemporary issues influencing the practice of the profession.
He said the training programme is meant to keep the officers on top of their game with a view to equip them adequately for effective management of the corporate image of the Scheme.
” It is in this regard that the theme of this year’s workshop ‘‘Re-tooling NYSC PR Officers for Modern Corporate Image Management of the Scheme,’’ was adopted. No doubt it will enable participants brainstorm on the new techniques of handling emerging PR issues as they affect NYSC.
“It is incontrovertible that the Scheme needs well trained Public Relations Officers to continually engage its publics and constantly fill them in on the operations of the Scheme and also take charge of other ancillary duties which support and enhance our corporate image.
“Given that protocol is a critical aspect of PR practice and the fact that officers in the PR cadre play crucial role in the implementation of the Freedom of Information Act in the Scheme necessitated special focus on these areas in this training programme.
Megwa charged the participants, to take advantage of the workshop to update their knowledge on trending and contemporary issues in the practice of the PR profession.
He also applauded the NYSC DG and the management for the relentless pursuit of the expansion of the administrative structure of the Scheme which led to the creation of the new department of Media in the Scheme.
He said “We are also indeed grateful for your unwavering determination to ensure a positive image of the Scheme by sustaining the weekly broadcast of the NYSC half hour in NTA and extending it to TVC, as well as ensuring that the NYSC Radio and TV stations remains operational among others.
News
Musawa Seeks Broader Significance for June 12
Joel Ajayi
The Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musa Musawa, Esq., says June 12 must be remembered as a sacrifice that gave Nigerians democracy, beyond its status as a public holiday.
In a statement signed on Saturday by the Senior Assistant Media & Publicity to the Honourable Minister,Federal Ministry of Art, Culture, Tourism and the Creative Economy Dr Nneka Ikem Anibeze Ph.D in Abuja.
Musawa stated this at the national premiere of “MKO”, a film on Chief Moshood Abiola, held at the Wole Soyinka Centre for Culture and Creative Arts, Lagos, to mark Nigeria’s 66th Independence Anniversary.
She said 33 years after June 12, 1993, many young Nigerians know it only as a holiday, but the film turns it back into memory.
“For too many young Nigerians, June 12 is simply a public holiday. This film tells them that our democracy did not arrive by chance. It was fought for. It was defended. It was paid for. This documentary is in honour of the heroes of June 12, the men and women who gave their lives for the mandate of June 12, 1993 and for the democracy Nigeria enjoys today,” the Minister said.
Musawa hailed President Bola Ahmed Tinubu, Chief Host, for his participation in the June 12 struggle and paying the price in exile, adding that Nigeria’s creative industry will keep telling the story of its democracy with courage.
“Through film and the creative economy, Nigeria will preserve its history. A nation that forgets its past loses its way to the future. Nigeria has a story and our story deserves to be told,” she said.
Earlier, the director of the investigative documentary, Ose Oyamendan, said the film was in honour and memory of heroes who fought for Nigeria’s democracy.
“There was Hope ’93 and now there is Renewed Hope. There was a man who sacrificed his life so we may have democracy and there is a man who almost lost his life fighting for democracy who is now helping build a lasting democracy.
“There was a great man called Bashorun MKO Abiola and there is now another great man called Asiwaju Bola Ahmed Tinubu. Democrats. Nationalists. Nation builders. Leaders of men and women. We must never forget our story. We must always honour and remember our heroes,” Oyamendan said.
Top government officials including President Bola Ahmed Tinubu, the wife of the President Senator Oluremi Tinubu; Senate President Godswill Akpabio, Speaker of the House of Representatives Tajudeen Abbas, Chairman of the Nigeria Governors’ Forum AbdulRahman AbdulRazaq, Chief of Staff to the President Rt. Femi Gbajabiamila, state Governors, members of the National Assembly, Ministers and other distinguished dignitaries attended the premiere.
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