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Media Mogul Chief Sunday Dare Appointed as Special Adviser to the President on Public Communication and Orientation

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By Kola Daniel

Former Minister of Youth and Sports Sunday Akin Dare, has been appointed as the Special Adviser to President Bola Tinubu on Public Communication and Orientation.

His appointment was announced via a statement released on Wednesday by the Presidency.

Dare is an illustrious media mogul whose career began nearly three decades ago, with his work as a correspondent for The Nation magazine in New York and as a production editor for the European-backed Fourth Estate magazine during Nigeria’s military regime.

He was also part of the founding team of Nigerian weekly magazines The News and Tempo.

Between 2001 and 2009, Dare served as Chief of the Hausa Service, African Division at Voice of America (VOA) in Washington, D.C., where he oversaw radio and online broadcasts, leading a team of international journalists.

In 2009, he became Senior Special Assistant (Media) to the Minister of Information and Communications, playing a crucial role in media strategy, including the sale of the 2.3 GHz spectrum frequency in 2014.

In addition to his media roles, Dare founded the Social Media Clinic (SMC), an initiative to educate citizens on IT and new media use for social development. He meritoriously served as Chief of Staff and Special Adviser on media to then-Governor Bola Ahmed Tinubu, now President of Nigeria.

Dare’s latest appointment signals a continuation of his long-standing relationship with President Tinubu and his deep involvement in Nigeria’s communication landscape.

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PSIN Administrator Commends Yobe Government for Championing Leadership Continuity and Institutional Sustainability

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Cyril Igele 


The Administrator and Chief Executive Officer of the Public Service Institute of Nigeria (PSIN), Barrister Imeh Okon, has applauded the Yobe State Government for its strong commitment to leadership continuity and sustainable governance through strategic investment in human capital development.


Barrister Okon gave the commendation at the opening of a Management Retreat for Yobe State Permanent Secretaries, held at the PSIN headquarters in Abuja.


The retreat, themed “Succession Planning, Leadership Continuity, and Institutional Sustainability in the Yobe State Public Service,” convened senior bureaucrats and resource persons to discuss strategies for strengthening leadership and governance within the state’s civil service.


In her remarks, the PSIN Administrator praised Governor Mai Mala Buni for his foresight and partnership in prioritizing public sector training and capacity development. She described the theme of the retreat as both “timely and visionary,” emphasizing that institutions endure only when leadership is continuous, knowledge is shared, and systems—not individuals—drive performance.


“Institutions thrive not merely on structures or policies, but on the deliberate cultivation of capable leaders who can sustain progress across generations,” she said. “By prioritizing leadership continuity and institutional resilience, Yobe State is leading by example.”

Barrister Okon reiterated PSIN’s mandate to build a competent, ethical, and innovative public service capable of delivering tangible results to citizens. She stressed that effective succession planning must be anchored in continuous training, mentorship, and exposure to emerging governance trends.


Citing best practices from Singapore and the United Kingdom, Okon noted that successful public service systems deliberately identify and nurture potential leaders through structured talent pipelines and transparent career development programmes. According to her, Yobe State’s initiative reflects its readiness to sustain excellence in governance.


She also highlighted PSIN’s flagship programmes—SMART-P, which builds administrative and technical capacity; LEAD-P, designed to groom emerging leaders; and the Exit from Service Masterclass, which prepares officers for life after service. Okon urged the Yobe Government to adopt the Exit Masterclass into its human resource framework to ensure a smooth transition for retirees, preserve institutional knowledge, and promote productivity through entrepreneurship and consultancy.


“Succession planning is not an event but a culture that must be institutionalised at every level of public administration,” she added. “When we prepare successors in advance and invest in continuous learning, we guarantee the sustainability of reforms and consistency in governance.”

Declaring the retreat open, the Acting Head of Service of Yobe State, Alhaji Abdullahi Shehu, reaffirmed Governor Buni’s commitment to building a results-driven and high-performing public service.


Represented by the Permanent Secretary, Public Service, Alhaji Shehu, the Acting Head of Service expressed gratitude to God and lauded PSIN as the “mother institution of public service learning.” He stated that Governor Buni has consistently directed the Office of the Head of Service to promote seamless succession planning and capacity building to enhance efficiency and accountability across government institutions.


“In line with this directive, we have brought the top echelon of the state civil service to PSIN—being the drivers and core implementers of government policies and programmes—to strengthen continuity and sustainability in our reforms,” he said.

He urged participants to fully engage in the retreat, share experiences, and cascade the knowledge gained to officers across ministries, departments, and agencies. The exercise, he explained, forms part of a deliberate strategy to institutionalize effective succession planning within the Yobe State Civil Service, thereby ensuring sustained productivity and improved service delivery to citizens.

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