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Meet the New Special Adviser on Public Communication and Orientation to President Tinubu,Sunday Akin Dare – Media and Communications Expert
Sunday Akin Dare is a distinguished Nigerian journalist and communications expert with a career spanning over three decades. With a solid foundation in journalism and a wealth of experience in various media-related roles, Dare has made significant contributions to the field of media and communications both in Nigeria and internationally.
Dare’s journey in journalism began as a correspondent for prestigious publications such as The Nation magazine in New York and the European-backed Fourth Estate magazine during Nigeria’s military era. He was also a key member of the founding team of Nigerian weekly magazines, The News and Tempo, showcasing his early commitment to quality journalism. He numbers among the tribe of Guerrila journalists who’ risked their lives to fight Military Dictatorship.
His career took a global turn when he served as the Chief of the Hausa Service, African Division at Voice of America in Washington, DC. In this role, Dare managed diverse portfolios and led a team of international journalists across seven countries in Africa demonstrating his ability to oversee complex media operations and deliver impactful broadcast programs.
Dare’s expertise in media management was further honed during his tenure as the Senior Special Assistant (Media) to the Minister of Information and Communications during the administration of President Yar adua where he played a pivotal role in shaping media policies and public information dissemination.
Dare went on to serve as the Media Adviser/ Chief of Staff to Nigeria’s current President, Bola Tinubu.
His instrumental involvement in the sale of the 2.3 GHz spectrum frequency in 2014 underscored his strategic vision and leadership in the convergence that later occurred in the media sector.
In addition to his governmental roles, Dare founded the Social Media Clinic (SMC), a pioneering program focused on educating citizens about IT development and new media usage for societal advancement. His commitment to leveraging technology for social good highlights his forward-thinking approach to media and information technology.
Dare’s exceptional career trajectory culminated in his appointment as the Executive Commissioner for Stakeholder Management at the Nigerian Communications Commission (NCC), where he effectively managed interactions with public and private sector stakeholders. His ability to navigate complex stakeholder relationships and drive strategic communications initiatives solidified his reputation as a respected figure in the telecommunications industry.
Throughout his career, Dare has been recognized with prestigious awards, including the Voice of America Meritorious Honor Award and the Reuters Foundation Journalism Research Fellowship. His dedication to journalism and commitment to promoting media excellence have earned him accolades both in Nigeria and on the international stage.
With a Bachelor of Science in International Studies, a Master of Arts in Law and Diplomacy, and a wealth of professional experiences from renowned institutions such as New York University and Harvard University and Oxford University, Sunday Akin Dare continues to be a trailblazer in the field of media and communications, shaping the landscape of journalism in Nigeria and beyond.
He was awarded the National honor of Commander of the Order of the Niger CON.
News
PSIN Administrator Commends Yobe Government for Championing Leadership Continuity and Institutional Sustainability
Cyril Igele
The Administrator and Chief Executive Officer of the Public Service Institute of Nigeria (PSIN), Barrister Imeh Okon, has applauded the Yobe State Government for its strong commitment to leadership continuity and sustainable governance through strategic investment in human capital development.
Barrister Okon gave the commendation at the opening of a Management Retreat for Yobe State Permanent Secretaries, held at the PSIN headquarters in Abuja.
The retreat, themed “Succession Planning, Leadership Continuity, and Institutional Sustainability in the Yobe State Public Service,” convened senior bureaucrats and resource persons to discuss strategies for strengthening leadership and governance within the state’s civil service.
In her remarks, the PSIN Administrator praised Governor Mai Mala Buni for his foresight and partnership in prioritizing public sector training and capacity development. She described the theme of the retreat as both “timely and visionary,” emphasizing that institutions endure only when leadership is continuous, knowledge is shared, and systems—not individuals—drive performance.
“Institutions thrive not merely on structures or policies, but on the deliberate cultivation of capable leaders who can sustain progress across generations,” she said. “By prioritizing leadership continuity and institutional resilience, Yobe State is leading by example.”
Barrister Okon reiterated PSIN’s mandate to build a competent, ethical, and innovative public service capable of delivering tangible results to citizens. She stressed that effective succession planning must be anchored in continuous training, mentorship, and exposure to emerging governance trends.
Citing best practices from Singapore and the United Kingdom, Okon noted that successful public service systems deliberately identify and nurture potential leaders through structured talent pipelines and transparent career development programmes. According to her, Yobe State’s initiative reflects its readiness to sustain excellence in governance.
She also highlighted PSIN’s flagship programmes—SMART-P, which builds administrative and technical capacity; LEAD-P, designed to groom emerging leaders; and the Exit from Service Masterclass, which prepares officers for life after service. Okon urged the Yobe Government to adopt the Exit Masterclass into its human resource framework to ensure a smooth transition for retirees, preserve institutional knowledge, and promote productivity through entrepreneurship and consultancy.
“Succession planning is not an event but a culture that must be institutionalised at every level of public administration,” she added. “When we prepare successors in advance and invest in continuous learning, we guarantee the sustainability of reforms and consistency in governance.”
Declaring the retreat open, the Acting Head of Service of Yobe State, Alhaji Abdullahi Shehu, reaffirmed Governor Buni’s commitment to building a results-driven and high-performing public service.
Represented by the Permanent Secretary, Public Service, Alhaji Shehu, the Acting Head of Service expressed gratitude to God and lauded PSIN as the “mother institution of public service learning.” He stated that Governor Buni has consistently directed the Office of the Head of Service to promote seamless succession planning and capacity building to enhance efficiency and accountability across government institutions.
“In line with this directive, we have brought the top echelon of the state civil service to PSIN—being the drivers and core implementers of government policies and programmes—to strengthen continuity and sustainability in our reforms,” he said.
He urged participants to fully engage in the retreat, share experiences, and cascade the knowledge gained to officers across ministries, departments, and agencies. The exercise, he explained, forms part of a deliberate strategy to institutionalize effective succession planning within the Yobe State Civil Service, thereby ensuring sustained productivity and improved service delivery to citizens.
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