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Creative Industry

Nigeria, Saudi Arabia Explore Film Production Collaboration

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Joel Ajayi


Nigeria and Saudi Arabia have commenced discussions on sustainable cultural cooperation, particularly in the area film production.


 Consequently, a meeting has been held between the Nigerian Film Corporation led by Dr. Ali Nuhu and Mr. Ali Khalil Al-Maqeit, representative of the Saudi Arabia Film Commission, at the ongoing Berlinale film festival in Germany.


 The Saudi authorities are eager to sign a cooperation agreement with Nigeria, to facilitate a robust film sector development for both countries. 


The potentials for film industry growth are vast, with opportunities for co-production, talent exchange, and knowledge sharing. The handshake between Nigeria’s vibrant film industry, and that of Saudi Arabia would enable the showcase of unique cultures of both nations.


This significant effort is part of a broader strategy by Saudi Arabia and Nigeria to strengthen bilateral cultural relations.


As the two countries move towards the emplacement of a cooperation agreement, exciting new developments and investment opportunities await Nigeria and Saudi filmmakers. 
#nfc #nigerianfilm #development #poweringpossibilities

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Creative Industry

Musawa Highlights Art and Culture as Drivers of Public Sector Excellence at Legislative Mentorship Session

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Joel Ajayi

The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, Esq., has emphasized the importance of integrating art and culture into public-sector excellence in Nigeria.

In a statement issued on Thursday in Abuja by the SA Media & Publicity, Office of the Honourable Minister, Federal Ministry of Art, Culture, Tourism and Creative Economy Nneka Ikem Anibeze, Phd.

Musawa made this known while addressing trainees at the 4th Legislative Mentorship Initiative (LMI), held at the National Institute For Legislative and Democratic Studies, Abuja on Thursday.

Themed ‘Building the next generation of Public Sector Leaders’, Minister Musawa highlighted art and culture as essential tools for national cohesion and identity, economic development and job creation, innovation and civic engagement, sustainable development, and projecting Nigeria’s soft power and global identity.

She noted that Nigeria’s rich cultural heritage is a unifying force that binds different ethnicities and elaborated on how Art and Culture is key to public-sector excellence in Nigeria.

“First, embracing and promoting art and culture helps to forge national cohesion and shared identity among Nigeria’s diverse populations. Integrating culture into public policy and governance transforms the creative and cultural sectors into engines of economic development, job creation and diversification. Cultural industries including crafts, music, film, design, heritage tourism can generate livelihoods, attract investment, expand exports, and reduce overreliance on a narrow set of economic activities.

“A society that values creativity and cultural expression tends to produce more resourceful citizens, fosters cross-cultural dialogue, and encourages public servants to be more adaptive, empathetic, and culturally aware while prioritizing culture and creative economy in public policy through frameworks, institutions, and infrastructure, demonstrates long-term vision and commitment to sustainable development,” Musawa said.

The Minister called for supportive policies, enabling legislation, and sustained commitment to fulfill this vision, including laws that protect intellectual property, incentivize investment in creative infrastructure, and integrate arts and culture into education and community development.

“Embedding art and culture at the heart of governance and public-sector planning is not a luxury, it is a necessity. It builds unity, drives economic growth, fosters innovation, strengthens institutions, and ensures that development respects and reflects the soul of the nation,” she emphasized.

Musawa thanked the founder of the Legislative Mentorship Initiative (LMI), Rt. Hon. Femi Gbajabiamila, Chief of Staff to the President, Bola Ahmed Tinubu, for his inspiring vision and unwavering commitment to cultivating Nigeria’s future public-service leaders.

Other speakers at the Legislative Mentorship Initiative include the Director General, Centre for Black and African Arts and Civilization Aisha Augie, Nigerian photo-journalist and documentary photographer Bayo Omoboriowo, Amb. Dapo Oyewole, Secretary-General Conference of Speakers and Presidents of  African Legislatures amongst others.

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