Creative Industry
New Data Mapping Report Reveals Opportunities in Creative Sector
Joel Ajayi
The Federal Ministry of Art, Culture, Tourism and the Creative Economy has published the Creative Economy Data Mapping Report, a landmark study that provides a comprehensive overview of opportunities across Nigeria’s creative economy value chain.
The report was unveiled at the Creative Industries Economic Coordination and Investment Summit organized by the British Council in Lagos on Thursday, as part of activities to mark the 2025 Creative Economy Week.
The data mapping report highlights opportunities and areas for investment in film, music, fashion, design, digital content, tourism, and cultural infrastructure. It also identifies areas where financing, infrastructure, and investment are most urgently required while spotlighting priority sectors with the potential to become powerful engines of economic expansion.
This marks a crucial step towards achieving the Ministry’s goal of creating two million creative economy jobs by 2030 under the Renewed Hope Agenda and serves as a roadmap for private sector actors, investors, and government agencies to navigate opportunities and drive growth in the creative and cultural sectors.
The report will serve as a practical tool for private sector actors, investors, and government agencies to navigate opportunities and drive growth in the creative and cultural sectors, providing a data-driven approach to inform decision-making.
Creative Industry
NTDA Moves to Transform Gelede Festival into a National Cultural Event with Igbobi-Sabe Kingdom
Cyril Ogar
The Director-General of the Nigerian Tourism Development Authority (NTDA), Ola Awakan paid a courtesy visit to the Igbobi-Sabe Kingdom, Yaba as part of efforts to strengthen collaboration for cultural tourism development.
The delegation was received by His Royal Majesty, Oba Owolabi Adeyemi Adeshina Adeniyi (Maforunyomi I), the Onisabe of Igbobi-Sabe Kingdom, Yaba; Olori Mosunmola Anike Adeniyi; the Bales of the kingdom; and members of the White Cap Chiefs. The visit commenced with a vibrant cultural procession by the revered Gelede Masquerades, showcasing the rich heritage of the community.
Addressing the Director-General, the monarch applauded him for honouring the invitation and commended his efforts in leveraging his office to drive innovation within Nigeria’s tourism sector.
The monarch applauds the NTDA Boss for his initiatives towards repositioning the country’s cultural heritage on a global stage.
Oba Adeniyi further expressed his interest in fostering a strategic partnership between the Igbobi-Sabe Kingdom and the NTDA, emphasizing the community’s readiness to actively participate in ongoing efforts to develop and promote tourism across the country.
He highlighted key cultural assets within the kingdom, including the Gelede Masquerades; an important cultural symbol associated with fertility and childbirth; and two ancient iroko trees within the community, each over 250 years old.
In response, the DG appreciated the traditional ruler for the invitation, honour, and warm reception, stating that the visit was not only culturally enriching but also strategically important to the Authority’s mandate.
He continued by emphasizing the role traditional institutions play in advancing Nigeria’s tourism sector.
He stated that effective storytelling is essential to unlocking the value of cultural heritage, explaining that documenting and sharing the stories behind cultural elements such as the Gelede Masquerades and the ancient iroko trees would enhance their appeal to both local and international tourists.
The NTDA DG further proposed featuring Igbobi-Sabe’s tourism assets in the ongoing NITOUREY Project, the first-ever tourism dedicated streaming platform in Africa aimed towards showcasing Nigeria’s rich and vibrant tourism assets to the world.
The meeting proceeded with a guided tour of one of the iroko tree sites located in Abule Ijesa, Yaba, where the Director-General observed that the site holds significant potential for recognition as a UNESCO World Heritage Site.
He encouraged the traditional ruler to work closely with the NTDA in developing initiatives that would revitalize the historic landmarks, positioning them as prominent symbols of Nigeria’s cultural tourism.
The Director-General received royal blessings from the Monatch who wished him wisdom and success in his tenure, while expressing confidence in his leadership and vision.
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