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Nigeria has so much business potential – Crown Flour MD

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Nigeria has so much business potential – Crown Flour MD
The Managing Director, Crown Flour Mills Limited Mr. Anurag Shukla,  has revealed that there is enough business potential in Nigeria to put food on the table of its citizens.
Shukla said this at the 2019 Customer’s Forum and Gala Night organised by Crown flour Mills Ltd in Abuja on Friday.
“Investors should not be afraid to invest in Nigeria as this is where the action is with about 200 million people. There is just so much business potential, really’’, he said.
He said the company’s proposed acquisition of Dangote Flour will double the production of Crown Flour Mills and allow them offer a wider range of products to their customers.
“We are going to provide all the support to ensure that our customers grow, as our production is increasing, we expect that the incomes of our customers would continue to grow also.
“Today is to celebrate and appreciate our customers, to discuss with each other, listen to their challenges and look for solutions to the problems.
“It is also an opportunity to also tell them about some of the new things happening in the company’’.
He said that in Nigeria Flour is one business that is capable of providing yearly maximum employment through its value chain.
“We produce for Nigerians and sell to Nigerians and our staff strength which ranges from our company workers to the our transporters who take our products to the sellers and the bakers and so on, the value chain is incredible’’.
Bolaji Anifowose, the Vice President, Commercial, Crown Flour Mills in his opening remarks appreciated the customers in attendance for their loyalty over the years.
“There is a need for us to support our dealers in different capacities, not just based on volumes like in previous years but also on loyalty’’.
He said that Crown Flour is a complete customer-centric compliance company and would therefore support their customers individually to ensure that they keep growing more than their competitors.
“We would be launching a loyalty club membership across regions very soon for our customers and will be giving out gifts that will enhance their business going forward’’.
Ishaq AbdulRaheem, a Customer and the Chairman, Abuja Chapter of the Association of Master Bakers and Caterers of Nigeria described the marketing strategy of the company as excellent.
“They have a unique way of marketing which I love, they promote their products by inviting customers and potential customers and introduce them to their new products one on one.
“Their marketing strategy is excellent and people will buy their products because of their style of marketing.
AbdulRaheem said that Nigeria is now a productive society and no longer a solely importation or consuming country.
“We are no longer a consuming society, before we imported virtually everything we eat, almost 95 per cent of the rice we consume but today we produce more rice than we can even consume’’.
He however advised other companies and individuals to emulate Crown Flour Mills in their doggedness and in the sustainance of businesses and job creation.
“I read Mechanical Engineering but after graduation I couldn’t find any job so I gradually went into bakery and today I’m much the better for it, and I have employees that I pay,’’ he added.
NAN
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Nigeria’s Historic Bid for the 2030 Commonwealth Games: A Call for National and Global Support

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Joel Ajayi

Nigeria is poised to make history as it seeks to host the Centenary Commonwealth Games in 2030, a monumental opportunity that promises to transform the nation’s economy, infrastructure, and global standing. 


More than a sporting spectacle, the Games would serve as a catalyst for development across multiple sectors, leaving behind a legacy of national pride and sustainable growth.


The benefits of hosting the Games extend far beyond the sports arena. Nigeria stands to gain both empirical and non-empirical advantages, with direct, indirect, and induced impacts that will touch every corner of society. Infrastructural development will take center stage, with new facilities such as indoor sports halls, conference centers, and improved road networks reshaping urban landscapes while strengthening the nation’s capacity to host future international events.


Economic growth is another significant dividend. Over 10,000 jobs are expected to be created, spanning construction, facility management, event planning, and tourism services.

The hospitality industry will undergo major improvements as hotels and resorts are upgraded to meet international standards, while local restaurants, lounges, and tourist attractions will see a surge in patronage from international visitors. Small and medium enterprises, particularly in the transport, finance, and food service sectors, will become some of the greatest beneficiaries, as the Games generate new demand and expand opportunities for local businesses.
The Commonwealth Games will also accelerate the growth of Nigeria’s sports industry.

Investments in training facilities, coaching, and talent development will inspire a new generation of athletes, ensuring long-term benefits that extend beyond 2030, a major focus of the President Bola Tinubu administration. 
At the same time, the process of preparing for the Games will create opportunities for Nigerians to learn new crafts, acquire technical skills, and engage in global-standard event management, thereby strengthening human capacity and innovation across industries.


Mallam Shehu Dikko, Chairman of the Nigeria Sports Commission, and Hon. Bukola Olopade, the Director General, have been widely recognized for their tireless and visionary leadership in repositioning Nigeria’s sporting sector.

Their commitment to facilitating infrastructural development and strengthening grassroots sports development has laid the foundation for Nigeria’s bold bid to host the 2030 Commonwealth Games. Under their leadership, the NSC is fostering strategic partnerships and driving innovation in sports administration, they have demonstrated the nation’s readiness to stage an event of such global magnitude.


Beyond the tangible gains, the hosting of the 2030 Commonwealth Games carries profound symbolic value. It would be a moment of unity and pride, a chance for Nigeria to showcase its cultural richness, resilience, and excellence to the world. 
As a centenary edition, the Games would stand as a historic milestone not just for the Commonwealth but for Nigeria itself, cementing its place on the global stage as a capable, ambitious, and forward-looking nation.


The gains from hosting the Commonwealth Games can never be undermined or overemphasized. This is Nigeria’s time to step forward and show the world our resilience, and excellence. We call on every Nigerian, across sectors and communities, to support this noble aspiration.


Nigeria’s pursuit of the 2030 Commonwealth Games is a vision for transformation, a blueprint for national development, and a legacy project that will inspire generations to come.

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