Creative Industry
Federal Ministry of Art and Culture to Partner with Anambra State on Preserving Nigeria’s Cultural Heritage
Cyril Ogar
The Federal Ministry of Art, Culture, Tourism, and the Creative Economy (FMACTCE) has signed a Memorandum of Understanding with Anambra State Government to establish Renewed Hope Creative and Cultural Villages, preserving historic sites and promoting economic growth through tourism and job creation.
The partnership aims to restore historic sites, palaces, and monuments, while conserving their cultural significance, and strengthening local craftsmanship through skills development and resources for artisans.
During her visit to Anambra state on Friday, Minister Hannatu Musa Musawa thanked the state governor, Prof. Charles Chukwuma Soludo CFR, and the people of Anambra for receiving her.
Musawa said that the partnership was the beginning of a brighter and more prosperous future for the people of Anambra State and the entire nation.
“The creative and tourism industries must become the new oil of Nigeria because they exist in every community and hold immense potential. Flying over Anambra, one cannot help but notice its beauty—lush greenery and vibrant cities that promise great opportunity. This MOU is just the start of a journey that will boost our creative and tourism sectors and propel Nigeria toward a more dynamic and sustainable future.
Minister Musawa said that the Memorandum of Understanding (MOU) which was about collaboration, will bring together the resources of the federal government with those of the states.
“No longer will we work in silos, as President Tinubu envisions a united approach. By combining federal investment, capacity-building, and resources with state-level initiatives, we can strengthen domestic tourism and expand our economy. Each state will be able to adapt the MOU to its own needs and priorities, while the federal government provides full support.
The minister also said that President Bola Ahmed Tinubu’s vision and mission recognise the creative and tourism industries as key players in Nigeria’s future.
“These sectors have the potential to boost our economy and create countless job opportunities. Job creation is at the heart of this vision, and the creative and tourism industries are uniquely positioned to absorb many people into the job market. They also play a crucial role in promoting our cities, advancing our culture, and showcasing Nigeria’s soft power to the world”.
Governor Chukwuma Soludo, who was represented by the Commissioner for Culture, Entertainment and Tourism, Mr Don Onyeji thanked the federal government for its intentional focus on the creative industry.
“The creative industry stands to make people happy, create more jobs, it is about entertainment, tourism, promoting our culture and all of that.
Governor Soludo loves the sector so much that you can see that tourism is being developed in the state. You visited the Solution Fun City and the governor has approved a tourism masterplan for the state. We are working on the Agulu Lake, Owerri Ezukala Lake and Waterfalls, Ogbunike Cave, Anam Beach, and we are proposing a City Park; that’s the first step. The rest is also to promote rural tourism like festivals and our rich culture. Anambra is number one, and we are happy to have the minister visit us On behalf of the state government, I can assure the federal government that we are ready to move with you”.
The collaboration will focus on establishing mixed-use cultural villages with creative hubs, art studios, and performance spaces. Historic sites and monuments will be restored and conserved, and local artisans will receive training and resources to enhance their skills. The initiative is expected to foster economic growth through tourism opportunities and job creation in the creative and cultural sectors.
Business
NTDA: Naija Flavour Poised to Create Wealth, Empower SMEs, and Drive National Growth
Joel Ajayi
The Director General of the Nigerian Tourism Development Authority (NTDA), Olayiwola Awakan, has affirmed that the 2025 edition of Naija Flavour… Destination December will play a pivotal role in creating wealth, empowering local businesses, strengthening the creative economy, and accelerating national growth.
Scheduled for December 13, 2025, Naija Flavour will showcase a vibrant marketplace of culture, food, fashion, games, live theatre, and music. Designed as a platform for SMEs to increase visibility, attract customers, and build partnerships, the event aligns with President Bola Ahmed Tinubu’s economic priorities under the Renewed Hope Agenda.
Speaking at the launching in Abuja on Friday, the DG described Naija Flavour as a strategic cultural tourism initiative that channels Nigeria’s identity, creativity, and entrepreneurial energy into economic impact.
“Naija Flavour has been conceptualised to generate wealth, empower local businesses, strengthen our creative economy, and build a tourism experience that sustains itself and stimulates national growth,” Awakan said.
He noted that Nigeria’s globally recognised Detty December culture has become a magnet for visitors seeking the country’s music, food, nightlife, and cultural vibrancy. NTDA, he explained, saw an opportunity to transform this natural phenomenon into a structured tourism product.
“Nigeria is not just a country; we are a global vibe. So, we asked ourselves: how do we package that vibe into a tourism experience that drives jobs, revenue, and international attention? Naija Flavour is our answer,” he said.
To amplify cultural tourism, NTDA also unveiled a theatrical production titled Echoes of the Drums—a celebration of unity, ecotourism, folklore, and Nigeria’s ancestral heritage. Written by Ola Awakan and directed by Isioma Williams, the production will serve as a centrepiece for cultural storytelling.
Awakan expressed appreciation for institutional partners including The Monoliza Abuja, NIHOTOUR, the National Troupe of Nigeria, CBAAC, NFVCB, and GOTHAD.
He called on the media, corporate bodies, SMEs, and creative entrepreneurs to support the movement and seize the opportunities Naija Flavour will unlock.
“Let the flavours travel. Let the world know that Nigeria is shaping tourism with innovation, entertainment, and economic impact,” he said.
Encouraging Nigerians and global visitors to save the date, he added: “Naija Flavour is a celebration of our diversity, creativity, and innovation. Under the Renewed Hope Agenda, we will continue to build a tourism industry that generates income, sustains jobs, and promotes national pride. Let the drums speak. Let the flavours rise. Let Nigeria shine.”
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