Creative Industry
Boosting the Orange Economy: NTDA Engages NIPSS on Sustainable Development
Cyril Ogar
The National Institute for Policy and Strategic Studies (NIPSS), Jos, in company of participants of the Senior Executive Course (SEC) 48, paid a strategic institutional visit to the Nigerian Tourism Development Authority (NTDA) Headquarters today in Abuja.
The Director-General of NTDA, Dr. Olayiwola Awakan, warmly received the delegation and expressed his enthusiasm for engaging stakeholders on tourism development, noting that he is always excited to discuss the vast opportunities within the sector.
As part of the visit, the Director-General delivered a presentation titled “Orange Economy and Entrepreneurship for Sustainable Growth in Nigeria: The NTDA Perspective.” The lecture highlighted the strategic role of tourism within the Orange Economy, emphasizing its capacity to drive innovation, create jobs, promote cultural heritage, and contribute significantly to national economic diversification and sustainable development.
Following the presentation, the delegation, led by Professor Musa Emmanuel Umar, MNI, commended the Director-General for his visionary leadership and impactful initiatives within the tourism sector. In his remarks, Professor Umar stated:
“You are not just a political appointee but a practitioner in your own right. We consider NTDA a critical actor in this industry.”
He further emphasized the readiness of NIPSS to collaborate with NTDA in addressing sectoral challenges and developing actionable policy recommendations aimed at promoting Nigeria’s tourism potential on the global stage.
The interactive session underscored the importance of strategic partnerships between policy institutions and implementing agencies. It also highlighted the shared commitment of both NIPSS and NTDA to strengthening tourism development through informed policy formulation, institutional collaboration, and sustainable initiatives.
The visit marks a significant step towards fostering synergy between both institutions in advancing Nigeria’s tourism agenda.
Creative Industry
CAFA Targets $500bn Fashion Economy At Canex Wknd 2026
Joel Ajayi
The Confederation of African Fashion (CAFA) will present its roadmap to grow Africa’s fashion economy from an estimated $30 billion to $500 billion at CANEX WKND 2026 in Lagos.
Marking its first anniversary on November 5, CAFA will unveil a joint stand with the Federal Ministry of Art, Culture, Tourism and the Creative Economy at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Arts Theatre, on November 5, 2026.
CAFA President, Aare (Prof.) Lai Labode, said the institution works with African governments to align sourcing, production, trade and intellectual property policies, ensuring African creativity generates greater value for African businesses and communities.
Nigeria became the first country to sign the African Fashion Industry Growth Charter on November 5, 2025, when the Honourable Minister Barr. Hannatu Musa Musawa signed on behalf of the Federal Government.
Speaking ahead of the unveiling, Minister Musawa said: “Afroliganza seeks to build a structured, values-driven fashion economy rooted in African heritage, led by African institutions, and positioned for global impact.”
On employment potential, the minister emphasized that Investment in fashion will create millions of jobs, particularly for women and youth.
Registered in Rwanda, with an office in Kigali and a desk at the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, CAFA is also working with Nigeria’s Ministry of Foreign Affairs towards African Union adoption of the Charter. Rwanda is progressing towards becoming its second participating country and the first in East Africa.
Its first year saw fifty nations gather at the Egbaliganza-Lisabi Festival in Abeokuta and a signed MoU with Türkiye’s ASRIAD.
CAFA’s programmes promote processing African raw materials into finished apparel locally. ‘Own What We Create’ addresses intellectual property protection, while the CAFA Certified Seal and CAFA Heritage Mark support standards and authenticity. African Global Fashion Houses are currently being established across international markets.
The African Global Fashion Games will debut in Nigeria in 2028, bringing designers together under national colours. Held every three years, the Games will alternate between African and international hosts, combining competition with investor meetings, deal signings and policy discussions. Its Instant Craft event gives competing nations identical materials and a fixed clock, placing skill at the centre of the contest.
CAFA is inviting creatives, fashion designers, artisans, diplomats, economists, investors and policymakers to its CANEX stand. Visitors can explore the roadmap, ask questions and identify opportunities to contribute through design, manufacturing, investment, research, trade and international partnerships. The stand will be open daily from November 5 to 8.
CAFA calls on the African Union to adopt the Charter, and governments to sign the Games Register and form national teams.
“Fashion has always told the world who Africa is. Now Africa will decide what fashion pays,” Aare Prof. Lai Labode said.
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