Creative Industry
Boosting the Orange Economy: NTDA Engages NIPSS on Sustainable Development
Cyril Ogar
The National Institute for Policy and Strategic Studies (NIPSS), Jos, in company of participants of the Senior Executive Course (SEC) 48, paid a strategic institutional visit to the Nigerian Tourism Development Authority (NTDA) Headquarters today in Abuja.
The Director-General of NTDA, Dr. Olayiwola Awakan, warmly received the delegation and expressed his enthusiasm for engaging stakeholders on tourism development, noting that he is always excited to discuss the vast opportunities within the sector.
As part of the visit, the Director-General delivered a presentation titled “Orange Economy and Entrepreneurship for Sustainable Growth in Nigeria: The NTDA Perspective.” The lecture highlighted the strategic role of tourism within the Orange Economy, emphasizing its capacity to drive innovation, create jobs, promote cultural heritage, and contribute significantly to national economic diversification and sustainable development.
Following the presentation, the delegation, led by Professor Musa Emmanuel Umar, MNI, commended the Director-General for his visionary leadership and impactful initiatives within the tourism sector. In his remarks, Professor Umar stated:
“You are not just a political appointee but a practitioner in your own right. We consider NTDA a critical actor in this industry.”
He further emphasized the readiness of NIPSS to collaborate with NTDA in addressing sectoral challenges and developing actionable policy recommendations aimed at promoting Nigeria’s tourism potential on the global stage.
The interactive session underscored the importance of strategic partnerships between policy institutions and implementing agencies. It also highlighted the shared commitment of both NIPSS and NTDA to strengthening tourism development through informed policy formulation, institutional collaboration, and sustainable initiatives.
The visit marks a significant step towards fostering synergy between both institutions in advancing Nigeria’s tourism agenda.
Creative Industry
NTDA Moves to Transform Gelede Festival into a National Cultural Event with Igbobi-Sabe Kingdom
Cyril Ogar
The Director-General of the Nigerian Tourism Development Authority (NTDA), Ola Awakan paid a courtesy visit to the Igbobi-Sabe Kingdom, Yaba as part of efforts to strengthen collaboration for cultural tourism development.
The delegation was received by His Royal Majesty, Oba Owolabi Adeyemi Adeshina Adeniyi (Maforunyomi I), the Onisabe of Igbobi-Sabe Kingdom, Yaba; Olori Mosunmola Anike Adeniyi; the Bales of the kingdom; and members of the White Cap Chiefs. The visit commenced with a vibrant cultural procession by the revered Gelede Masquerades, showcasing the rich heritage of the community.
Addressing the Director-General, the monarch applauded him for honouring the invitation and commended his efforts in leveraging his office to drive innovation within Nigeria’s tourism sector.
The monarch applauds the NTDA Boss for his initiatives towards repositioning the country’s cultural heritage on a global stage.
Oba Adeniyi further expressed his interest in fostering a strategic partnership between the Igbobi-Sabe Kingdom and the NTDA, emphasizing the community’s readiness to actively participate in ongoing efforts to develop and promote tourism across the country.
He highlighted key cultural assets within the kingdom, including the Gelede Masquerades; an important cultural symbol associated with fertility and childbirth; and two ancient iroko trees within the community, each over 250 years old.
In response, the DG appreciated the traditional ruler for the invitation, honour, and warm reception, stating that the visit was not only culturally enriching but also strategically important to the Authority’s mandate.
He continued by emphasizing the role traditional institutions play in advancing Nigeria’s tourism sector.
He stated that effective storytelling is essential to unlocking the value of cultural heritage, explaining that documenting and sharing the stories behind cultural elements such as the Gelede Masquerades and the ancient iroko trees would enhance their appeal to both local and international tourists.
The NTDA DG further proposed featuring Igbobi-Sabe’s tourism assets in the ongoing NITOUREY Project, the first-ever tourism dedicated streaming platform in Africa aimed towards showcasing Nigeria’s rich and vibrant tourism assets to the world.
The meeting proceeded with a guided tour of one of the iroko tree sites located in Abule Ijesa, Yaba, where the Director-General observed that the site holds significant potential for recognition as a UNESCO World Heritage Site.
He encouraged the traditional ruler to work closely with the NTDA in developing initiatives that would revitalize the historic landmarks, positioning them as prominent symbols of Nigeria’s cultural tourism.
The Director-General received royal blessings from the Monatch who wished him wisdom and success in his tenure, while expressing confidence in his leadership and vision.
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