Creative Industry
Musawa Applauds Tourism Stakeholders’ Forum, Says Collaboration Key to Growth
Cyril Ogar
Minister of Art, Culture, Tourism and Creative Economy Hannatu Musa Musawa has commended the National Hospitality and Tourism Stakeholders’ Forum, which concluded in Abuja on Wednesday.
Convened by Dr. Ola Awakani, Director-General of the Nigeria Tourism Development Authority (NTDA), the forum gathered government officials, industry leaders, associations and partners to strengthen alignment, spur collaboration, and drive actionable steps to reposition tourism as an engine for diversification, investment and job creation.
Musawa praised the DG’s commitment and energy for producing a practical roadmap that links culture, entertainment and tourism to growth and employment. She said consistency, public-private partnership and annual follow-up will turn Nigeria’s creative assets into development gains.
“This forum will be an annual staple. Under President Bola Ahmed Tinubu’s administration, we are deliberately repositioning tourism as a central pillar of economic diversification and national identity. Bringing previously fragmented sectors into one coordinated ecosystem unlocks synergies, drives efficiency, and positions Nigeria as a global cultural and tourism powerhouse,” she said.
Musawa added that the ministry will keep showcasing Nigerian and African culture while connecting private-sector players to market opportunities.
“The new travel-market platform gives stakeholders ownership and a framework to expand globally,” she noted.
Earlier, Dr. Awakani thanked operators for embracing the “out-of-the-ordinary” energy in the room.
“Tourism cannot move forward in isolation,” he said, pledging NTDA’s continued role as convener. He highlighted the partnership of government, hoteliers, creatives and tour promoters in co-creating a roadmap that ties culture and entertainment to jobs, with consistency and the annual forum sustaining momentum.
Held under the theme “Shaping the Future of Nigerian Tourism Together,”the forum aimed to forge a public–private alliance in support of the President’s diversification agenda.
Attendees included Dr. Kabir Ali Masanawa, Executive Director of the Katsina State History and Culture Bureau; Hajiya Aisha Lawan Saji Rano, Kano State Commissioner for Culture, Tourism and Creative Economy; Professor Rasaki Ojo Bakare, Nigeria’s first Professor of Dance, Choreography and Performing Aesthetics; and NTDA directors and staff.ggg
Creative Industry
Emirates Holidays Unveils Thailand Pass with Up to 40% Savings
Joel Ajayi
Emirates Holidays has introduced the Thailand Pass, offering travellers exclusive discounts and complimentary benefits across shopping, dining, leisure and tourist attractions in Thailand.
The initiative provides Emirates Holidays customers travelling to Thailand with savings of up to 40 per cent, with no minimum spending requirement, alongside special offers designed to enhance their holiday experience.
Under the programme, customers can redeem shopping and dining vouchers at 14 participating malls across Bangkok, Phuket, Koh Samui, Pattaya, Krabi and Chiang Mai. To access the benefits, travellers are required to present their vouchers and a copy of their passports at participating outlets to collect their Welcome Packages.
The Thailand Pass also includes complimentary shuttle services between centralwOrld and Central Village Bangkok, as well as free VIP lounge access at both locations.
Beyond shopping and dining, customers can enjoy Buy One, Get One Free offers on selected attractions and experiences across Bangkok, Phuket, Pattaya and Krabi. Participating brands include Playsquare Laser Tag, Playmondo, Swensen’s, Auntie Anne’s, Aquaria Phuket, OTO Playpark and Monowheel.
The package also offers an additional five per cent discount on Karmakamet wellness products.
The launch comes as Thailand continues to attract Emirates Holidays customers, with bookings increasing by 10 per cent year-on-year, according to the company.
The initiative further strengthens Emirates’ presence in the Southeast Asian destination. The airline recently deployed its Airbus A350 aircraft to Phuket and currently operates retrofitted Airbus A380 and Boeing 777 aircraft featuring Premium Economy cabins on services to Bangkok.
Emirates operates 49 weekly flights to Thailand, reflecting sustained demand for the destination and supporting the introduction of additional holiday benefits.
The Thailand Pass applies to eligible package bookings made until March 31, 2027. Customers can secure their holidays with a deposit and benefit from a flexible cancellation policy, providing additional time to arrange visas where necessary or make changes to their travel plans.
The offer is available to Emirates Holidays customers booking from selected markets, including Nigeria, South Africa, Kenya, the United Arab Emirates, the United States, the United Kingdom’s neighbouring European markets and other participating countries.
Further information, including eligibility requirements and terms and conditions, is available at Emirates Holidays Thailand.
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