Culture and Tourism

FG Charges Streaming Companies To Strengthen Presence in Nigeria

Published

4 years ago

May 8, 2022

By Joel Ajayi

The Minister of Information and Culture, Alhaji Lai Mohammed, has called on companies offering streaming services to increase their local investment, including opening offices and increasing the local content on their platforms, if they wish to do business in Nigeria.

The Minister, who made the call at the closing ceremony of this year’s edition of the Zuma Film Festival in Abuja on Saturday night, said this will help ensure that content developers reap the benefits of their hard work.

“Distinguished ladies and gentlemen, as we celebrate the astronomical growth of our film industry, we must also critically examine whether the creative minds behind this phenomenal growth have reaped the benefits of their hard work. This is why I am delighted with the theme of this year’s festival, which is ‘Show The Money’.

“I do hope this year’s film festival has shown filmmakers how they can exploit new platforms, not only to see the money, but also to touch and keep it through the increased profitability and global reach of their films,” he said

Alhaji Mohammed paid glowing tribute to the players in the creative industry and said their hard work, ingenuity and persistence have firmly put Nigeria on the global entertainment and cinema map.

“I can boldly state that today, the Nigerian film industry is now the most important platform for showcasing Nigerian arts and culture to the world,” he said.

The Minister listed some of the initiative taken by the government to bolster the industry to include making a case for single-digit financing, which resulted in the Creative Industry Financing Initiative by the banks and Central Bank of Nigeria.

He also said in the wake of Covid, his ministry had come up with a comprehensive report and made such available to development institutions like Afreximbank, Nigerian Sovereign Investment Authority (NSIA), etc, so they can better understand the sector and invest in Distribution and Production companies.

“In order to boost the exhibition revenues of the film industry, we have partnered with the CBN and the Bankers Committee on the renovation of the National Theatre at a cost of $100 million. This is important because the iconic National Theatre was conceived as the hub of the Creative industry in Nigeria.

“Its renovation and the addition of four new hubs, including an international film production facility that covers production and post-production, will signify the restoration of the power of the industry and its preparation to play its huge role for Nigeria into the future,” Alhaji Mohammed said.

He expressed delight that the Zuma Film Festival had not just been revived but had grown steadily, since the assumption of office of this Administration, adding that the designation of Abuja as the official host city for the film festival, in line with global best practices, is another watershed.

“I want to appreciate the Federal Capital Territory Administration (FCTA) for its collaboration with the Nigerian Film Corporation, and for its enormous support for the Zuma Film Festival. It is my hope that preparations for next year’s film festival will commence in earnest, so that we can build on the successes recorded at this year event, with a view to making the city of Abuja a bright spot in the global film festival calendar,” the Minister said.

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Culture and Tourism

Awakan Marks First Anniversary as NTDA DG, Charts New Course for Tourism Sector

Published

1 week ago

September 24, 2026

The Gleamer

Joel Ajayi

As the Nigerian Tourism Development Authority (NTDA) enters its second year under the leadership of the Director-General, Mr. Ola Awakan, the focus will remain on building partnerships and converting Nigeria’s tourism assets into greater opportunities for investment and accelerated economic growth.

That simple message framed the one year scorecard presented on Wednesday by Mr. Awakan during NTDA Tourism Week 2026 and activities leading to World Tourism Day held in Abuja.

“Nigeria does not lack tourism assets,” Awakan said. “What is required is a system that connects these assets to investments, jobs, technology, enterprise and sustainable economic value.” He added.

Reeling out his scorecard, Awakan observed that over the past year, the Authority concentrated on stakeholder engagement, innovation, investment facilitation, digital transformation, destination marketing, tourism intelligence and institution building.

He explained that efforts have been made towards deeper collaboration with government institutions, traditional institutions, private-sector operators, development partners, financial institutions, professional bodies, communities and international partners.

On the digital front, the NTDA boss said the Authority has advanced NITOUREY, a dedicated tourism streaming platform and content ecosystem meant to take Nigerian destinations, culture and experiences to wider audiences, in alignment with this year’s World Tourism Day theme, “Digital agenda and artificial intelligence to redesign Tourism”.

He also identified Naija Flavour as a flagship project to position Nigerian cuisine as both a tourism asset and a tool for cultural diplomacy, linking tourism to Nollywood, music, fashion, food, festivals and digital creativity.

Speaking further, Awakan reiterated that the NTDA is also digitising tourism enterprise accreditation and regulatory processes while developing a grassroots tourism framework to identify, document and promote assets across Nigeria’s 774 local government areas.

Internationally, NTDA has expanded ties with tourism institutions, diplomatic missions, development partners and global organisations on technical cooperation, investment, destination marketing, capacity building, cultural diplomacy and market access.

The NTDA helmsman however recognised that challenges remain such as infrastructure gaps, weak tourism data, limited connectivity to some destinations, security concerns in certain locations, regulatory compliance shortfalls and the need for stronger private-sector participation.

Awakan remained positive looking ahead with his priorities including the mobilisation of more tourism investment, accelerating the development of viable assets, expanding domestic and international marketing through deeper digital transformation, strengthening regulation, increasing community participation, building capacity of tourism professionals and deepening partnerships with international tourism institutions.

The DG also announced plans for the expanded Naija Flavour International Tourism Expo to be unveiled in Abuja later this year making it the ultimate platform aimed at drawing international participation, investors and development partners into the sector.

While thanking President Bola Tinubu GCFR for giving him the opportunity to serve, he added that, “One year in office is not the destination. It is a checkpoint,” reiterating that the next phase would require stronger partnerships, greater investment and sustained institutional commitment.

Earlier, the Director of Marketing and Promotion of NTDA Mr. Olufemi Akinyele, said the milestone was being marked as part of NTDA Tourism Week, which began with a road walk and a guided tour of Abuja under the theme “Digital Vibes, Nigerian Pride: Celebrating Tourism, Culture and People.”

Government and industry representatives at the event congratulated the Director General and commended the Authority’s increased engagement with tourism stakeholders.

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