Creative Industry

FG To Amend Act Establishing National Endowment For The Arts

Published

6 years ago

May 27, 2020

Joel Ajayi

The Minister of Information and Culture, Alhaji Lai Mohammed, has said the Federal Government will amend the Act establishing the National Endowment for the Arts to enable it to play a pivotal role inresponding to the demands of the sector, which has been negatively impacted by the Covid-19 pandemic.

The Minister stated this in Abuja on Wednesday, in his opening remarks at the Virtual Forum of the African Union Ministers responsible for Arts, Culture and Heritage.

‘We have decided to amend the Act establishing the National Endowment for the Arts so it can better meet the demands of the sector, which has been greatly impacted by the pandemic.

”The main objectives of the Endowment is to support every medium and area of creative activity in the art, culture and heritage sector as well as to foster professional excellence in the sector,” said

AlhajiMohammed, who doubles as the 2nd Vice Chairperson of the African Union’s 3rd Specialized Technical Committee on Youth Culture and Sport.
He noted that the Creative Industry remains the worst hit by the Covid-19 pandemic because it is audience-centred and, with the social distancing, ban on mass gathering and travel restrictions put in place globally, the fortunes of the industry has taken a nose dive.

“This is why we have decided to face the challenges squarely. Realizing the imperative of having a collective and government-supported approach in dealing with the situation, we haveset up a 22-member stakeholders committee, cutting across art, culture, heritage, tourism, streaming, music, film, etc., to come up with immediate, short and long term economic stimulus and initiativesfor the industry, in order to mitigate the effect of the pandemic on the sector,” the Minister said.

He said the Central Bank of Nigeria (CBN) has also set aside 50 billion Naira for small holder businesses and the Creative Industry to support the industry in the post Covid-19 era.

“I have no doubt that the measures we are putting in place will yield positive results in sustaining the Creative Industry in Nigeria in the days to come. I also look forward to sharing in the experiences fromother member-nations of the African Union in tackling the challenges occasioned by the pandemic,” the Minister said.

The virtual meeting, which was chaired by Alhaji Mohammed, was joined by about 20 Ministers of Arts, Culture and Heritage in Africa, who made presentations.

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Creative Industry

NTDA Moves to Transform Gelede Festival into a National Cultural Event with Igbobi-Sabe Kingdom

Published

1 week ago

April 27, 2026

The Gleamer

Cyril Ogar

The Director-General of the Nigerian Tourism Development Authority (NTDA), Ola Awakan paid a courtesy visit to the Igbobi-Sabe Kingdom, Yaba as part of efforts to strengthen collaboration for cultural tourism development.

The delegation was received by His Royal Majesty, Oba Owolabi Adeyemi Adeshina Adeniyi (Maforunyomi I), the Onisabe of Igbobi-Sabe Kingdom, Yaba; Olori Mosunmola Anike Adeniyi; the Bales of the kingdom; and members of the White Cap Chiefs. The visit commenced with a vibrant cultural procession by the revered Gelede Masquerades, showcasing the rich heritage of the community.

Addressing the Director-General, the monarch applauded him for honouring the invitation and commended his efforts in leveraging his office to drive innovation within Nigeria’s tourism sector.
The monarch applauds the NTDA Boss for his initiatives towards repositioning the country’s cultural heritage on a global stage.

Oba Adeniyi further expressed his interest in fostering a strategic partnership between the Igbobi-Sabe Kingdom and the NTDA, emphasizing the community’s readiness to actively participate in ongoing efforts to develop and promote tourism across the country.

He highlighted key cultural assets within the kingdom, including the Gelede Masquerades; an important cultural symbol associated with fertility and childbirth; and two ancient iroko trees within the community, each over 250 years old.

In response, the DG appreciated the traditional ruler for the invitation, honour, and warm reception, stating that the visit was not only culturally enriching but also strategically important to the Authority’s mandate.
He continued by emphasizing the role traditional institutions play in advancing Nigeria’s tourism sector.

He stated that effective storytelling is essential to unlocking the value of cultural heritage, explaining that documenting and sharing the stories behind cultural elements such as the Gelede Masquerades and the ancient iroko trees would enhance their appeal to both local and international tourists.

The NTDA DG further proposed featuring Igbobi-Sabe’s tourism assets in the ongoing NITOUREY Project, the first-ever tourism dedicated streaming platform in Africa aimed towards showcasing Nigeria’s rich and vibrant tourism assets to the world.

The meeting proceeded with a guided tour of one of the iroko tree sites located in Abule Ijesa, Yaba, where the Director-General observed that the site holds significant potential for recognition as a UNESCO World Heritage Site.

He encouraged the traditional ruler to work closely with the NTDA in developing initiatives that would revitalize the historic landmarks, positioning them as prominent symbols of Nigeria’s cultural tourism.

The Director-General received royal blessings from the Monatch who wished him wisdom and success in his tenure, while expressing confidence in his leadership and vision.

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