Creative Industry
FG To Amend Act Establishing National Endowment For The Arts
Joel Ajayi
The Minister of Information and Culture, Alhaji Lai Mohammed, has said the Federal Government will amend the Act establishing the National Endowment for the Arts to enable it to play a pivotal role inresponding to the demands of the sector, which has been negatively impacted by the Covid-19 pandemic.
The Minister stated this in Abuja on Wednesday, in his opening remarks at the Virtual Forum of the African Union Ministers responsible for Arts, Culture and Heritage.
‘We have decided to amend the Act establishing the National Endowment for the Arts so it can better meet the demands of the sector, which has been greatly impacted by the pandemic.
”The main objectives of the Endowment is to support every medium and area of creative activity in the art, culture and heritage sector as well as to foster professional excellence in the sector,” said
AlhajiMohammed, who doubles as the 2nd Vice Chairperson of the African Union’s 3rd Specialized Technical Committee on Youth Culture and Sport.
He noted that the Creative Industry remains the worst hit by the Covid-19 pandemic because it is audience-centred and, with the social distancing, ban on mass gathering and travel restrictions put in place globally, the fortunes of the industry has taken a nose dive.
“This is why we have decided to face the challenges squarely. Realizing the imperative of having a collective and government-supported approach in dealing with the situation, we haveset up a 22-member stakeholders committee, cutting across art, culture, heritage, tourism, streaming, music, film, etc., to come up with immediate, short and long term economic stimulus and initiativesfor the industry, in order to mitigate the effect of the pandemic on the sector,” the Minister said.
He said the Central Bank of Nigeria (CBN) has also set aside 50 billion Naira for small holder businesses and the Creative Industry to support the industry in the post Covid-19 era.
“I have no doubt that the measures we are putting in place will yield positive results in sustaining the Creative Industry in Nigeria in the days to come. I also look forward to sharing in the experiences fromother member-nations of the African Union in tackling the challenges occasioned by the pandemic,” the Minister said.
The virtual meeting, which was chaired by Alhaji Mohammed, was joined by about 20 Ministers of Arts, Culture and Heritage in Africa, who made presentations.
Creative Industry
FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth
Joel Ajayi
The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.
The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.
In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.
Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.
“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.
She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.
The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.
She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.
Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.
Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.
She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.
Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.
MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.
Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.
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