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IMC Seals Super Six TV Rights Deal With Super Sports

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The Interim Management Committee (IMC), which is charged with the responsibility of organizing the 2022/23 the Abridged Nigeria Premier Football League (NPFL) has struck a deal to put all matches in the upcoming Super Six in Lagos on television.

The deal with Supersport a stable of Multichoice, an South Africa-based cable satellite television giants, is the latest heartwarming news coming from the IMC, which has in less than 12 months done a lot to revive the fortunes of the once moribund league.

Speaking with ckdmedia.ng immediately after the deal was sealed, IMC Chairman, Hon. Gbenga Elegbeleye could not hide his joy at the landmark achievement.

We have just concluded with Superport to cover the Super 6, it is a cheering news. The players will get an International recognition again, all the matches will be televised live and that will held a great deal in showcasing our league not just in Sub-Saharan Africa, but the globe at large”, the IMC boss said.

He added that televising the matches will also ensure better and fair officiating, as the referees would be put on their toes and challenged to give their very best in terms of officiating, better than what they did in the regular season.  

“It was not easy to reach an agreement, but we did all we could. We went forth and back and we finally came to an agreement”.

It is the hope of the IMC that after all these efforts, the best team wins the league, and the country will have worthy representatives in the two CAF organized Inter-Club Championships, next season.

Bendel Insurance of Benin, Remo Stars of Ikenne, Enyimba of Aba from Group A; and the Pool B trio of Rivers United (the holders), Lobi Stars of Makurdi, and Sunshine Stars of Akure are the six teams to feature at the Super Six; from July 3rd, 2023 at the Mobolaji Johnson Arena, in Onikan Lagos

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SWAN President Calls for Gender-Fair Reporting in Sports Journalism

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By Joel Ajayi

The President of the Sports Writers Association of Nigeria (SWAN), Isaiah Kemje Benjamin, has urged sports journalists to eliminate gender stereotypes and bias in their reports to promote fairness, inclusion and greater visibility for women in sports.

Benjamin made the call on Monday in Abuja while delivering a presentation titled “Gender-Sensitive Journalism: Removing Gender Stereotypes and Bias in Sports Reporting” at the Annual Women in Sports Leadership Training/Seminar for Journalists, organised by the Women Commission of the Nigeria Olympic Committee (NOC).

He said sports journalists play a critical role in shaping public opinion, influencing athletes’ visibility and determining which achievements receive recognition, sponsorship and investment.

According to him, the way the media reports women in sports can either reinforce existing barriers or help dismantle them.

Benjamin explained that gender-sensitive journalism requires fairness, accuracy, equality and inclusion, stressing that it does not mean giving female athletes favourable coverage or shielding them from legitimate criticism.

He identified common forms of bias in sports reporting, including giving men’s competitions greater prominence, focusing on female athletes’ appearance rather than performance, defining women by their marital or family status, and questioning their competence in leadership positions.

The SWAN president urged journalists to adopt respectful language, apply consistent professional standards and extend coverage beyond national teams to domestic leagues, grassroots competitions, female coaches, referees and sports administrators.

Using Nigeria’s sporting landscape as an example, he said the achievements of the Super Falcons deserved sustained analysis beyond match results, including discussions on investment, player development, professional leagues and grassroots structures.

He also noted that digital platforms offered opportunities to expand coverage of women’s sports but warned journalists against sensationalism, online harassment and sexist commentary.

Benjamin proposed seven measures, including gender-sensitive editorial guidelines, regular coverage audits, diversified sources, professional development, stronger grassroots reporting and measurable progress.

He called on SWAN to collaborate with the NOC, sports federations, leagues and clubs to improve access to information and strengthen women’s visibility in sports.

He urged journalists to ensure that athletes are judged by their performances and achievements rather than gender stereotypes.

“Gender-sensitive journalism must be fair, not favourable,” he said, emphasising that responsibility for change rests with reporters, editors, broadcasters, photographers and digital publishers.

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