Creative Industry
Infrastructure Development and Collaborative Partnerships Necessary For Nigeria’s Film Sector Growth
Joel Ajayi
The Managing Director/Chief Executive of Dr Nigerian Film Corporation Ali Nuhu, has advocated for continuous massive film infrastructure development as well as sustainable partnerships to aid the growth of Nigeria’s film industry.
Consequently, NFC, he maintains is unwaveringly committed to advancing Nigeria’s film industry through strategic infrastructure upgrades, policy innovation, and global collaboration that catalyses not only the film industry growth of Nigeria but, Africa as a Continent.
Speaking at “The Reel Balancing Act: Policymakers, Filmmakers, and the Future of Cinema,” of the Afro-Berlin session – Berlinale Film Festival, in Germany, Dr. Nuhu drew attention of panelists and other delegates to Nigeria’s transformative progress under the Federal Government’s roadmap for the creative sector. Sustainable partnerships, he said, were needed to position Africa’s cinema as a global powerhouse.
He listed some of the interventions by the administration of President Ahmed Tinubu (GCFR) that serve as pointers to Nigeria’s film industry development and transformative journey, with massive infrastructure and friendly investment policy initiatives components.
Revitalizing legacy infrastructure at the NFC while prioritizing new initiatives to elevate Nigeria’s film ecosystem he said, are being aggressively being pursued. “When I assumed office, my vision was clear: to build a film industry for our country anchored on world-class infrastructure, enabling policies, and sustainable partnerships.
Today, we are witnessing the fruits of our determination and commitment” he stated. Other sectoral milestones to include the recently introduced Tax Reform Bill before the National Assembly which when passed into law will provide incentives for local and international investors in Nigeria’s film sector, especially rebates for film production that utilize local talent, facilities and locations, as well as tax holidays for studios and equipment manufacturers are commendable.
“This reform is a game-changer, reducing barriers to investments and empowering filmmakers to dream bigger,” Dr. Nuhu averred.
Furthermore, he commended Government’s resolve to integrate the creative sector into national economic planning which has ensured that film and culture are no longer afterthoughts but central to Nigeria’s growth agenda.
The National Film Institute (NFI), he said is undergoing modernization and transformation, with envisioned facility, faculty upgrade and curricular review intended to equip emerging filmmakers with cutting-edge skills in digital production, animation, and AI-driven storytelling tools.
Dr. Nuhu urged African filmmakers and policymakers to unite in addressing challenges such as piracy, funding gaps, and distribution barriers. “Our success lies in collaboration—across borders, sectors, and generations. With improved infrastructure, progressive policies, and global solidarity, African cinema will not only thrive but dominate”, he said.
#nfc #nigerianfilms #development #strategicpartnerships
Creative Industry
NTDA, NIHOTOUR Strengthen Partnership at Joint Management Retreat
The Nigerian Tourism Development Authority (NTDA) and the National Institute for Hospitality and Tourism (NIHOTOUR) recently held a joint management retreat at Ibeto Hotel, Abuja. The retreat brought together key management officials from both agencies to foster collaboration, address industry challenges, and develop strategies for advancing Nigeria’s tourism and hospitality sector.
Speaking at the event, the Director-General of NIHOTOUR, Aare Dr. Abisoye Fagade, expressed excitement about the retreat and urged management staff of both agencies to engage in meaningful discussions to find lasting solutions to shared challenges. “We need to focus on strengthening inter-agency synergy between NTDA and NIHOTOUR”, he said. He also emphasized on the importance of teamwork in achieving sustainable growth for the sector.
The Director-General of NTDA, Chief Folorunsho Coker, called for stronger collaboration between the two agencies, stating, “It is time for collaboration, not competition.” He also highlighted the critical role of technology in transforming Nigeria’s tourism and hospitality industry, urging stakeholders to embrace digital innovations to enhance service delivery and global competitiveness.
The joint management retreat served as a platform for knowledge sharing, strategy alignment, and renewed commitment to the growth of Nigeria’s tourism and hospitality landscape. It reinforced the shared vision of both agencies to position Nigeria as a top destination for local and international tourists.
The retreat yielded actionable strategies that will drive growth and innovation in the tourism and hospitality industry.
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