Creative Industry
NTDA, NIHOTOUR Strengthen Partnership at Joint Management Retreat
The Nigerian Tourism Development Authority (NTDA) and the National Institute for Hospitality and Tourism (NIHOTOUR) recently held a joint management retreat at Ibeto Hotel, Abuja. The retreat brought together key management officials from both agencies to foster collaboration, address industry challenges, and develop strategies for advancing Nigeria’s tourism and hospitality sector.
Speaking at the event, the Director-General of NIHOTOUR, Aare Dr. Abisoye Fagade, expressed excitement about the retreat and urged management staff of both agencies to engage in meaningful discussions to find lasting solutions to shared challenges. “We need to focus on strengthening inter-agency synergy between NTDA and NIHOTOUR”, he said. He also emphasized on the importance of teamwork in achieving sustainable growth for the sector.
The Director-General of NTDA, Chief Folorunsho Coker, called for stronger collaboration between the two agencies, stating, “It is time for collaboration, not competition.” He also highlighted the critical role of technology in transforming Nigeria’s tourism and hospitality industry, urging stakeholders to embrace digital innovations to enhance service delivery and global competitiveness.
The joint management retreat served as a platform for knowledge sharing, strategy alignment, and renewed commitment to the growth of Nigeria’s tourism and hospitality landscape. It reinforced the shared vision of both agencies to position Nigeria as a top destination for local and international tourists.
The retreat yielded actionable strategies that will drive growth and innovation in the tourism and hospitality industry.
Creative Industry
FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth
Joel Ajayi
The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.
The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.
In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.
Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.
“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.
She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.
The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.
She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.
Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.
Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.
She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.
Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.
MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.
Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.
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